Julie Ryan

Senior Communications Specialist at WEA Member Benefits (Retirement and Insurance Programs for Wisconsin Public School Employees)
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Contact Information
us****@****om
(386) 825-5501
Location
US
Skills

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Bio

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Credentials

  • Google Analytics Workshop
    Madison Area Technical College
    Sep, 2018
    - Nov, 2024
  • Content Marketing in a Digital World, Madison College, 10/27/16
    Madison College School of Professional and Continuing Education
    Nov, 2016
    - Nov, 2024

Experience

  • WEA Member Benefits (Retirement and Insurance Programs for Wisconsin Public School Employees)
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Senior Communications Specialist
      • Mar 2012 - Present

      Promoted from Communications Coordinator to Communications Specialist 2015. Promoted to Senior Communications Specialist 2021. Write, design, and edit full-color quarterly magazine, your$ (your money). Gather metrics and utilize available data to evaluate marketing campaign effectiveness and analyze trends. Write web content, create graphics, and develop and maintain pages using WordPress and basic HTML coding (weabenefits.com; weafoundation.org). Troubleshoot issues and work with outside vendor. Former experience using Ektron CMS. Conceptualized and created an online Driver Safety Course for mature drivers to earn an insurance discount. https://weabenefits.com/resource/driver-safety-course/ Design, write, and edit brochures, flyers, direct mail letters, postcards, annual reports, advertisements, and other print materials. Consult and collaborate with manager and team on communications strategy and content. Post content to social media channels. Create paid Facebook ads. Create and manage regular email campaigns through Mailchimp for members and school district staff. Create videos for Member Benefits' YouTube channel using Premiere. Utilize SugarCRM for database management. Write content and create Powerpoint slides for presentations. Support and advise internal departments on communications strategy. Provide excellent customer service both internally and externally.

  • Alzheimer's & Dementia Alliance of Wisconsin
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Coordinator
      • Oct 2005 - Mar 2012

      Designed, wrote and edited press releases, brochures, posters, print advertising, postcards, annual reports, quarterly newsletter, email newsletter and other items as needed. Directed staff on development of website, coordinated and edited content and designed from the ground up; responsible for continued maintenance. Initiated and took a lead on developing a staff plan of tasks and strategies to prepare for disaffiliation from larger organization. Consulted with designer on new organization logo; built branding package. Implemented email newsletter and Facebook page; created content for both. Increased media exposure over 580% between 2006 - 2011. Conceived and designed new display board set for conferences. Participated in internship candidate interviews. Administered basic IT functions such as general computer troubleshooting, installing software, maintaining network user accounts, documenting user/network information and purchasing and configuring hardware/software.

  • First United Methodist Church
    • United States
    • Religious Institutions
    • 700 & Above Employee
    • Publications/Website Editor and Designer
      • Jan 1999 - Oct 2005

      Edited weekly newsletter and created bulletins. Expanded position from publications editor to include web design, computer troubleshooting, server administration, and other graphic design. Led re-design of newsletter and website. Created weekly bulletin cover designs and Powerpoint backgrounds. Designed posters, flyers, brochures, logos, advertisements and other items. Carried out general troubleshooting of computer problems and updated software; maintained network user accounts; set up new computers as needed; purchased hardware/software.

  • Rock Valley College
    • United States
    • Higher Education
    • 300 - 400 Employee
    • Adjunct Faculty - Sociology
      • Aug 1993 - May 1995

      Taught Sociology 101. Taught Sociology 101.

  • Winnebago County Council on Aging
    • Information and Referral Director
      • Aug 1989 - Jun 1991

      Promoted from Recreation Director. Took calls and met in person with seniors and families in need to services to connect them with community resources. Spoke to community groups. Supervised two part-time staff.

    • Recreation Director
      • Jan 1988 - Aug 1989

      Coordinated, planned, and carried out various activities for seniors.

  • Illinois Growth Enterprises
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Rehabilitation Supervisor
      • Jul 1986 - May 1987

      Supervised, trained, and counseled people with developmental disabilities, brain injury or disease, and/or mental illness in a sheltered workshop setting. Supervised, trained, and counseled people with developmental disabilities, brain injury or disease, and/or mental illness in a sheltered workshop setting.

Education

  • Northern Illinois University
    M.S., Sociology
    1991 - 1993
  • Western Illinois University
    B.S., Psychology
    1982 - 1986

Community

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