Experience

APP Group

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2022 - Present



MindGeek

• Luxembourg
• Internet Publishing
• 700 & Above Employee

• Digital Marketing Specialist

  • Aug 2020 - Oct 2022



Labelium

• France
• Advertising Services
• 200 - 300 Employee

• Digital Media Assistant

  • Jan 2020 - May 2020

  First experience in digital marketing and specializing in SEM. -Campaign creation from start to finish: o Finding the right territory and market to push any chosen product o Researching adapted keywords o Creating the strongest ads possible - Usage and knowledge of many different tools such as: Google Ads, Google Ads Editor, Google Analytics, SEMrush, Excel, PowerPoint, Google Data Studio -Tracking expenses to make sure budget is respected. Adjusting biddings if and when necessary -Optimizing tools by creating templates to accelerate time consuming tasks -Tracking account performances to in turn help make data-driven decisions to better the quality of the campaigns -Creation of reports & dashboards to present graphs and numbers to the client as well as give insight on what could be done to further enhance performances. -Creating strategies to maximize brand awareness, sales and ROI.



TotalEnergies

• France
• Oil and Gas
• 700 & Above Employee

• Chargé de mission

  • Jul 2019 - Aug 2019

  Supporting the pay regulations team -Harmonizing multiple digital tools -Sorting and archiving media format documents -Creation and setup of a database -Creating logos for various projects and PowerPoint presentations -Bringing a fresh look to multiple projects -Main tools used: Microsoft excel, word & PowerPoint Supporting the pay regulations team -Harmonizing multiple digital tools -Sorting and archiving media format documents -Creation and setup of a database -Creating logos for various projects and PowerPoint presentations -Bringing a fresh look to multiple projects -Main tools used: Microsoft excel, word & PowerPoint