Julien Michaud
Head of Digital Marketing at Ligue Nationale de Rugby- Claim this Profile
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Bio
Experience
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Ligue Nationale de Rugby
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France
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Spectator Sports
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1 - 100 Employee
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Head of Digital Marketing
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Feb 2019 - Present
Paris 17, Île-de-France, France Manage internal team and external agencies to deliver LNR digital strategy ▹P&L responsible of 3 e-business units - Acquisition, ticketing and membership program (MyRugby) ▹Lead on data strategy to grow and maximise value of digital audience ▹Responsible for development of LNR digital properties - Membership program (MyRugby) (300k new members in less than 4 years) - LNR websites revamp (TOP14-rugby.fr / PROD2-rugby.fr / InExtensoSupersevens.fr ▹NFT project… Show more Manage internal team and external agencies to deliver LNR digital strategy ▹P&L responsible of 3 e-business units - Acquisition, ticketing and membership program (MyRugby) ▹Lead on data strategy to grow and maximise value of digital audience ▹Responsible for development of LNR digital properties - Membership program (MyRugby) (300k new members in less than 4 years) - LNR websites revamp (TOP14-rugby.fr / PROD2-rugby.fr / InExtensoSupersevens.fr ▹NFT project manager (business model, tender, negotiation, recommandation) Show less
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PMU
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France
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Gambling Facilities and Casinos
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700 & Above Employee
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Head of Digital Marketing
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May 2012 - Dec 2018
Colombes, Île-de-France, France Manage internal team (5 people) and external agencies to deliver Equidia digital strategy ▹Digital projects & business - Pilot the complete redesign of the Equidia digital ecosystem (website/ mobile app) experiences around svod. Budget: 400k€. Award at the Grand Prix Stategie du Digital 2018 - Responsible for development of Equidia digital content properties (Social Fantasy betting tool, cross-channel digital marketing campaigns (interactive and innovative content) … Show more Manage internal team (5 people) and external agencies to deliver Equidia digital strategy ▹Digital projects & business - Pilot the complete redesign of the Equidia digital ecosystem (website/ mobile app) experiences around svod. Budget: 400k€. Award at the Grand Prix Stategie du Digital 2018 - Responsible for development of Equidia digital content properties (Social Fantasy betting tool, cross-channel digital marketing campaigns (interactive and innovative content) - Deliver a svod strategy - Development and monetization of the digital audiences & business KPIs. +30% of page views / +45% increase of digital turnover ▹CRM & Data - Lead on data strategy to grow and maximize value of digital audience (datacatch, CRM, DMP) - Development of a unique cross-media Loyalty Program (Equidia Club) – Awarded at the Grand Prix Stategie du Digital 2018. ▹Social media & content - Development of Equidia's social media strategy (acquisition, engagement and monetization) ▹Marketing Strategy committee member, PMU 2020 and Marketing Commun des Courses Show less
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Media 365 - Sporever
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Marketing & Operational Manager
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Oct 2010 - Apr 2012
Clichy ▹Sports betting ▹Marketing & communication strategy ▹Grow and maximise revenue streams ▹CRM (customer journey, activation) ▹ARJEL Compliance Manager ▹Business Development
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Territory Manager - France
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Aug 2006 - Oct 2010
Paris ▹Marketing Manager (2006/08) then Country Manager (2008/10) ▹P&L Responsible ▹Strategy Planification to grow the business in a non regulated market ▹VIP Manager (strong network) ▹Business Development ▹Partnerships with strategic actors
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IMG
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United States
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Entertainment Providers
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700 & Above Employee
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Assistant of the French Ligue 1 Media Manager
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2005 - 2006
Région de Boulogne-Billancourt, France ▹ Ligue 1 abroad TV rights coordination (Football) ▹Conception of the archives Ligue 1 clubs proposal ▹Conception of marketing support on LFP (French Football League) ▹Conception of an activity report on France Galop
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Assistant of the VIP Village Manager, Lyon ATP Tournament 2005 & 2006
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2005 - 2006
Caluire ▹Conception and setting up all the animations in the VIP Village of the Lyon ATP Tennis tournament ▹Conception & development of a business proposal to get new partners ▹Handy men Manager, 7 people
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Fulham Football Club
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Spectator Sports
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200 - 300 Employee
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Marketing Assistant
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2004 - 2004
Motspur Park ▹Improvement of the customer care department ▹Assistant of the professional players Manager only for the French players ▹In charge of the French Media for all the press conferences
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Education
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Université de Rouen
DESS, Sport Professional Master -
ISEG Lyon
Business school