Julien Michaud

Head of Digital Marketing at Ligue Nationale de Rugby
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR

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Experience

    • France
    • Spectator Sports
    • 1 - 100 Employee
    • Head of Digital Marketing
      • Feb 2019 - Present

      Paris 17, Île-de-France, France Manage internal team and external agencies to deliver LNR digital strategy ▹P&L responsible of 3 e-business units - Acquisition, ticketing and membership program (MyRugby) ▹Lead on data strategy to grow and maximise value of digital audience ▹Responsible for development of LNR digital properties - Membership program (MyRugby) (300k new members in less than 4 years) - LNR websites revamp (TOP14-rugby.fr / PROD2-rugby.fr / InExtensoSupersevens.fr ▹NFT project… Show more Manage internal team and external agencies to deliver LNR digital strategy ▹P&L responsible of 3 e-business units - Acquisition, ticketing and membership program (MyRugby) ▹Lead on data strategy to grow and maximise value of digital audience ▹Responsible for development of LNR digital properties - Membership program (MyRugby) (300k new members in less than 4 years) - LNR websites revamp (TOP14-rugby.fr / PROD2-rugby.fr / InExtensoSupersevens.fr ▹NFT project manager (business model, tender, negotiation, recommandation) Show less

    • France
    • Gambling Facilities and Casinos
    • 700 & Above Employee
    • Head of Digital Marketing
      • May 2012 - Dec 2018

      Colombes, Île-de-France, France Manage internal team (5 people) and external agencies to deliver Equidia digital strategy ▹Digital projects & business - Pilot the complete redesign of the Equidia digital ecosystem (website/ mobile app) experiences around svod. Budget: 400k€. Award at the Grand Prix Stategie du Digital 2018 - Responsible for development of Equidia digital content properties (Social Fantasy betting tool, cross-channel digital marketing campaigns (interactive and innovative content) … Show more Manage internal team (5 people) and external agencies to deliver Equidia digital strategy ▹Digital projects & business - Pilot the complete redesign of the Equidia digital ecosystem (website/ mobile app) experiences around svod. Budget: 400k€. Award at the Grand Prix Stategie du Digital 2018 - Responsible for development of Equidia digital content properties (Social Fantasy betting tool, cross-channel digital marketing campaigns (interactive and innovative content) - Deliver a svod strategy - Development and monetization of the digital audiences & business KPIs. +30% of page views / +45% increase of digital turnover ▹CRM & Data - Lead on data strategy to grow and maximize value of digital audience (datacatch, CRM, DMP) - Development of a unique cross-media Loyalty Program (Equidia Club) – Awarded at the Grand Prix Stategie du Digital 2018. ▹Social media & content - Development of Equidia's social media strategy (acquisition, engagement and monetization) ▹Marketing Strategy committee member, PMU 2020 and Marketing Commun des Courses Show less

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Marketing & Operational Manager
      • Oct 2010 - Apr 2012

      Clichy ▹Sports betting ▹Marketing & communication strategy ▹Grow and maximise revenue streams ▹CRM (customer journey, activation) ▹ARJEL Compliance Manager ▹Business Development

    • Territory Manager - France
      • Aug 2006 - Oct 2010

      Paris ▹Marketing Manager (2006/08) then Country Manager (2008/10) ▹P&L Responsible ▹Strategy Planification to grow the business in a non regulated market ▹VIP Manager (strong network) ▹Business Development ▹Partnerships with strategic actors

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Assistant of the French Ligue 1 Media Manager
      • 2005 - 2006

      Région de Boulogne-Billancourt, France ▹ Ligue 1 abroad TV rights coordination (Football) ▹Conception of the archives Ligue 1 clubs proposal ▹Conception of marketing support on LFP (French Football League) ▹Conception of an activity report on France Galop

    • Assistant of the VIP Village Manager, Lyon ATP Tournament 2005 & 2006
      • 2005 - 2006

      Caluire ▹Conception and setting up all the animations in the VIP Village of the Lyon ATP Tennis tournament ▹Conception & development of a business proposal to get new partners ▹Handy men Manager, 7 people

    • Spectator Sports
    • 200 - 300 Employee
    • Marketing Assistant
      • 2004 - 2004

      Motspur Park ▹Improvement of the customer care department ▹Assistant of the professional players Manager only for the French players ▹In charge of the French Media for all the press conferences

Education

  • Université de Rouen
    DESS, Sport Professional Master
    2004 - 2006
  • ISEG Lyon
    Business school
    1999 - 2004

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