Experience

SPODIO

• United States
• Internet Publishing
• 1 - 100 Employee

• VP, Design

  • 2022 - Present

  Currently leading end-to-end product design, creative and brand for Spodio, whose mission is to apply web3 concepts and AI to sports and gaming industries. The global team I manage is responsible for the creative direction of the brand, positioned at the intersection of sports, hype culture, and crypto, the user experience of the sportsbook & casino platform on mobile and desktop, and the execution of the brand across all media, including Instagram, Tiktok, and TV. - Leading brand and product design for Bolla on mobile and desktop. - Leading UX for Bolla: defining the UX direction for the product, overseeing user research, design and execution on mobile and desktop, its design system spanning 600+ components, and thousands of visual assets including 1000+ game cards, ads, banners, bonuses. - Aligning design org strategy with the overall company direction, collaborating daily with marketing, engineering and data science to deliver a cohesive, exciting experience for our users. - Defining a new global brand at the intersection of sports, hype, crypto, and gaming, and overseeing its execution across all screens. - Providing creative direction on Bolla’s marketing outputs, including social media and TV campaigns. - Managing a global team of designers, fostering a culture promoting pushing creative boundaries, cross-team collaboration and accountability, and delivering quantifiable results. - Developing processes and tools with our AI team for templatizing and delivering visual assets faster and at scale, including game cards, visuals, ads, and other game assets, using automation and generative AI. Show less



Samba TV

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Head Of Design

  • Jan 2013 - Sep 2021

  As Head of Design for Samba TV, my resposibility was to foster and evangelize design thinking across the organization and obsess over user research and end-to-end user experience, optimizing the overall experience of our users to help generate $250M in yearly revenue.. To that end, I was responsible for managing the strategy and output of four teams : Consumer Design, Enterprise Design, Brand & Marketing Design, and an external agency for production design. Products we designed included CTV/streaming apps, iOS and Android apps, self-serve ad-tech and measurement products, metadata, capture, and internal tools. - Defined the Design org vision and strategy, quarterly objectives and roadmaps with the CEO and the leadership team. - Led Samba TV's UX/UI on consumer and B2B products, on desktop, iOS, TVOS and Android: user research, product design, prototyping, production, user testing - Developed Samba TV's user research practice and led numerous initiatives for continuous qualitative and quantitative research - Developed Samba TV's brand across all channels: web, social media, marketing collaterals, video - Built, templatized, and maintained Samba TV's brand and product design system - Spearheaded Samba TV's data visualization discipline alongside data science - Fostered a creative design environment; pushed designers to be their creative self, innovate, stay curious, learn and discover; prioritized consensus, and committing to try, learn and succeed; always be kind and think about the client’s success above all - Established Service-Level Agreements between Design and other orgs: setting up design request and project management system,design briefs, resources available, KPIs, quality of delivery, and timeframe commitments. - Managed yearly budget, design, and human resources according to the yearly strategy and subsequent needs - Identifying career trajectories for 15 members of the Design org, growing individual contributors into managers and team leaders Show less



Onefeat

• Founder, Design

  • Jan 2010 - Dec 2012