Julie Lubbers

Lead Strategist at SYLVAIN
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Contact Information
Location
New York, New York, United States, US
Languages
  • Dutch Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Chinese Professional working proficiency
  • French Limited working proficiency
  • Italian Elementary proficiency

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Experience

    • Belgium
    • Software Development
    • Lead Strategist
      • Apr 2022 - Present

    • Strategist
      • Dec 2019 - Apr 2022

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Brand Strategist
      • Sep 2018 - Dec 2019

    • Jr. Brand Strategist
      • Aug 2017 - Sep 2018

      Clients include LVMH (Rimowa, Hennessy, Clos19), CoverGirl, Sperry, New Museum, Essentia, Instagram, YMCA.

    • Brand Strategy Intern
      • Jun 2017 - Sep 2017

    • Co-Founder
      • Nov 2015 - Mar 2017

      The National Millennial Community is a part think tank, part consulting firm constituted of 100+ top college and university students, alumnae, faculty and administrators from all around the nation that assist companies, foundations, non-profit organizations and governmental agencies to help them better understand the interests, needs and aspirations of the millennial generation through dialogues with top executives. Together, we reflect the voices of one quarter of the population of the… Show more The National Millennial Community is a part think tank, part consulting firm constituted of 100+ top college and university students, alumnae, faculty and administrators from all around the nation that assist companies, foundations, non-profit organizations and governmental agencies to help them better understand the interests, needs and aspirations of the millennial generation through dialogues with top executives. Together, we reflect the voices of one quarter of the population of the US. We are growing as a community with millennials from all walks of life. Living, working, advocating and consuming in six different time zones spanning from Alaska to Florida and from Massachusetts to Hawai'i. Our Vision is to create a dialogue that effectively "Changes the Conversation" about the millennial generation. We want to raise the standard of millennial thought and challenge the misconceptions created by the generation gap. Our Mission is to create an environment for the free exchange of ideas by providing a platform that intelligently communicates millennial thought. Our Approach is to actively engage the voices of the millennial generation via roundtable discussions and think tank conversations with key influencers in government, business and in the communities where we live and work that provides them with relevant insights of the millennial generation. Some of the executives we have worked with are: Jacqueline Hernandez, Chief Marketing Officer of NBC; Andy Polansky, CEO of Weber Shandwick; Kiko Washington, VP of Human Resources of Warner Bros; Bill Duggan, Group Executive Vice President of the Association of National Advertisers; Matt Egol, Partner of PwC; Fred Cook, CEO of Golin International; Paula Kerger, President and CEO of PBS; Michelle DiTondo, Senior VP of Human Resources of MGM Resorts International; Carmen Smith, VP of Creative Development at Walt Disney Imagineering. For more information, please visit: www.nationalmillennialcommunity.com Show less The National Millennial Community is a part think tank, part consulting firm constituted of 100+ top college and university students, alumnae, faculty and administrators from all around the nation that assist companies, foundations, non-profit organizations and governmental agencies to help them better understand the interests, needs and aspirations of the millennial generation through dialogues with top executives. Together, we reflect the voices of one quarter of the population of the… Show more The National Millennial Community is a part think tank, part consulting firm constituted of 100+ top college and university students, alumnae, faculty and administrators from all around the nation that assist companies, foundations, non-profit organizations and governmental agencies to help them better understand the interests, needs and aspirations of the millennial generation through dialogues with top executives. Together, we reflect the voices of one quarter of the population of the US. We are growing as a community with millennials from all walks of life. Living, working, advocating and consuming in six different time zones spanning from Alaska to Florida and from Massachusetts to Hawai'i. Our Vision is to create a dialogue that effectively "Changes the Conversation" about the millennial generation. We want to raise the standard of millennial thought and challenge the misconceptions created by the generation gap. Our Mission is to create an environment for the free exchange of ideas by providing a platform that intelligently communicates millennial thought. Our Approach is to actively engage the voices of the millennial generation via roundtable discussions and think tank conversations with key influencers in government, business and in the communities where we live and work that provides them with relevant insights of the millennial generation. Some of the executives we have worked with are: Jacqueline Hernandez, Chief Marketing Officer of NBC; Andy Polansky, CEO of Weber Shandwick; Kiko Washington, VP of Human Resources of Warner Bros; Bill Duggan, Group Executive Vice President of the Association of National Advertisers; Matt Egol, Partner of PwC; Fred Cook, CEO of Golin International; Paula Kerger, President and CEO of PBS; Michelle DiTondo, Senior VP of Human Resources of MGM Resorts International; Carmen Smith, VP of Creative Development at Walt Disney Imagineering. For more information, please visit: www.nationalmillennialcommunity.com Show less

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Brand Planning Intern
      • Sep 2016 - Jan 2017
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Consultant
      • Sep 2015 - Dec 2016

      Selected out of a competitive pool of over 62 candidates to provide a wide range of consulting services for different Israeli start-up companies. TAMID Group is a student-led, apolitical business organization that develops professional skills through hands-on interaction with the Israeli economy. TAMID currently exists on over 25 campuses across the United States and is rapidly expanding. Brandeis TAMID prepares the next generation of entrepreneurs through a comprehensive educational… Show more Selected out of a competitive pool of over 62 candidates to provide a wide range of consulting services for different Israeli start-up companies. TAMID Group is a student-led, apolitical business organization that develops professional skills through hands-on interaction with the Israeli economy. TAMID currently exists on over 25 campuses across the United States and is rapidly expanding. Brandeis TAMID prepares the next generation of entrepreneurs through a comprehensive educational program, interactive consulting projects with startup companies, and student-managed capital market research teams. Additionally, select members of our chapter participate in an immerse, competitive, all-expenses-paid summer fellowship program in Tel Aviv, with the opportunity to intern at select host companies. For more information, please visit the TAMID National website at www.tamidgroup.org. www.brandeistamid.com Show less Selected out of a competitive pool of over 62 candidates to provide a wide range of consulting services for different Israeli start-up companies. TAMID Group is a student-led, apolitical business organization that develops professional skills through hands-on interaction with the Israeli economy. TAMID currently exists on over 25 campuses across the United States and is rapidly expanding. Brandeis TAMID prepares the next generation of entrepreneurs through a comprehensive educational… Show more Selected out of a competitive pool of over 62 candidates to provide a wide range of consulting services for different Israeli start-up companies. TAMID Group is a student-led, apolitical business organization that develops professional skills through hands-on interaction with the Israeli economy. TAMID currently exists on over 25 campuses across the United States and is rapidly expanding. Brandeis TAMID prepares the next generation of entrepreneurs through a comprehensive educational program, interactive consulting projects with startup companies, and student-managed capital market research teams. Additionally, select members of our chapter participate in an immerse, competitive, all-expenses-paid summer fellowship program in Tel Aviv, with the opportunity to intern at select host companies. For more information, please visit the TAMID National website at www.tamidgroup.org. www.brandeistamid.com Show less

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Proctor
      • Sep 2016 - Sep 2016

      Served as a proctor for the MassChallenge Pre-Final Judging Rounds, during which 128 startups pitched and presented in front of industry-specific panels of experts. As a proctor, I was sitting in on pitches while maintaining the tight schedule, greeting startups, interacting with judges and ensuring a smooth and fair judging experience for judges and startups overall. Through this experience, I have become involved with MassChallenge and its network, while learning about all of its startups… Show more Served as a proctor for the MassChallenge Pre-Final Judging Rounds, during which 128 startups pitched and presented in front of industry-specific panels of experts. As a proctor, I was sitting in on pitches while maintaining the tight schedule, greeting startups, interacting with judges and ensuring a smooth and fair judging experience for judges and startups overall. Through this experience, I have become involved with MassChallenge and its network, while learning about all of its startups first-hand. Show less Served as a proctor for the MassChallenge Pre-Final Judging Rounds, during which 128 startups pitched and presented in front of industry-specific panels of experts. As a proctor, I was sitting in on pitches while maintaining the tight schedule, greeting startups, interacting with judges and ensuring a smooth and fair judging experience for judges and startups overall. Through this experience, I have become involved with MassChallenge and its network, while learning about all of its startups… Show more Served as a proctor for the MassChallenge Pre-Final Judging Rounds, during which 128 startups pitched and presented in front of industry-specific panels of experts. As a proctor, I was sitting in on pitches while maintaining the tight schedule, greeting startups, interacting with judges and ensuring a smooth and fair judging experience for judges and startups overall. Through this experience, I have become involved with MassChallenge and its network, while learning about all of its startups first-hand. Show less

    • France
    • Real Estate
    • Food & Beverage + Consumer Intern
      • Jun 2016 - Aug 2016

      Support team projects and program planning and implementation activities of new brand strategies and digital and social campaigns. Monitor media and build media lists, write press releases, manage digital and social media sites and pitch to media. Assist in event planning and execution. Support new business efforts including researching prospects and participating in RFP responses and new business presentations. My accounts include Tru by Hilton, Coppertone, BUNN, NC Sweet Potatoes, US Higbush… Show more Support team projects and program planning and implementation activities of new brand strategies and digital and social campaigns. Monitor media and build media lists, write press releases, manage digital and social media sites and pitch to media. Assist in event planning and execution. Support new business efforts including researching prospects and participating in RFP responses and new business presentations. My accounts include Tru by Hilton, Coppertone, BUNN, NC Sweet Potatoes, US Higbush Blueberry Council and Consorzio del Prosciutto di Parma Show less Support team projects and program planning and implementation activities of new brand strategies and digital and social campaigns. Monitor media and build media lists, write press releases, manage digital and social media sites and pitch to media. Assist in event planning and execution. Support new business efforts including researching prospects and participating in RFP responses and new business presentations. My accounts include Tru by Hilton, Coppertone, BUNN, NC Sweet Potatoes, US Higbush… Show more Support team projects and program planning and implementation activities of new brand strategies and digital and social campaigns. Monitor media and build media lists, write press releases, manage digital and social media sites and pitch to media. Assist in event planning and execution. Support new business efforts including researching prospects and participating in RFP responses and new business presentations. My accounts include Tru by Hilton, Coppertone, BUNN, NC Sweet Potatoes, US Higbush Blueberry Council and Consorzio del Prosciutto di Parma Show less

    • China
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Analyst
      • Feb 2016 - Jun 2016

      At The Good Agency//Asia 佳团(上海)市场营销策划有限公司 we use branding and localisation techniques, along with creative marketing strategies to help conscientious businesses thrive. We believe brand building is only successful and sustainable when the entrepreneurs and passionate individuals behind the business are building their brands with us. We go through all inclusive workshops and shared discovery sessions to prize out core beliefs, uncover misalignment and discover more about the brand… Show more At The Good Agency//Asia 佳团(上海)市场营销策划有限公司 we use branding and localisation techniques, along with creative marketing strategies to help conscientious businesses thrive. We believe brand building is only successful and sustainable when the entrepreneurs and passionate individuals behind the business are building their brands with us. We go through all inclusive workshops and shared discovery sessions to prize out core beliefs, uncover misalignment and discover more about the brand environment. We specialise in understanding, interpreting and strategically planning your brand’s entry into the China market. A market we know from 26 collective years experience that we share, utilise and learn from to proven success with multiple international brands. Our approach to your project, no matter the scope of work, will always be deeply researched and analysed before strategic and creative solutions are considered. With this solid foundation of market specific insights we promise your brand is focused and relevant, allowing our team of creative thinkers, writers and designers to apply all their ideas with freedom to concise and thoroughly understood boundaries. Doing good is in our DNA, we dedicate around 20% of our resources to causes we believe in. They currently include, XinXing Aid for Street Kids, Heart to Heart Shanghai, ClearOceans, Chi Fan for Charity, Charity LINK, Battle of the Bands, Shanghai Giving Day, HandsOn Shanghai, Shutterbug, The Giving Tree and Tencent's Charity Wallet with Hand in Hand. Show less At The Good Agency//Asia 佳团(上海)市场营销策划有限公司 we use branding and localisation techniques, along with creative marketing strategies to help conscientious businesses thrive. We believe brand building is only successful and sustainable when the entrepreneurs and passionate individuals behind the business are building their brands with us. We go through all inclusive workshops and shared discovery sessions to prize out core beliefs, uncover misalignment and discover more about the brand… Show more At The Good Agency//Asia 佳团(上海)市场营销策划有限公司 we use branding and localisation techniques, along with creative marketing strategies to help conscientious businesses thrive. We believe brand building is only successful and sustainable when the entrepreneurs and passionate individuals behind the business are building their brands with us. We go through all inclusive workshops and shared discovery sessions to prize out core beliefs, uncover misalignment and discover more about the brand environment. We specialise in understanding, interpreting and strategically planning your brand’s entry into the China market. A market we know from 26 collective years experience that we share, utilise and learn from to proven success with multiple international brands. Our approach to your project, no matter the scope of work, will always be deeply researched and analysed before strategic and creative solutions are considered. With this solid foundation of market specific insights we promise your brand is focused and relevant, allowing our team of creative thinkers, writers and designers to apply all their ideas with freedom to concise and thoroughly understood boundaries. Doing good is in our DNA, we dedicate around 20% of our resources to causes we believe in. They currently include, XinXing Aid for Street Kids, Heart to Heart Shanghai, ClearOceans, Chi Fan for Charity, Charity LINK, Battle of the Bands, Shanghai Giving Day, HandsOn Shanghai, Shutterbug, The Giving Tree and Tencent's Charity Wallet with Hand in Hand. Show less

    • 2016 YMA- FSF Scholar
      • 2015 - 2016

      Awarded merit-based scholarship, industry internship and mentor based on winning marketing business case study project for the company Birchbox. Through this award, I have become a part of the YMA Fashion Scholarship Fund Network of notable alumni, fashion industry leaders and its member companies, some of which include Ralph Lauren, PVH (Calvin Klein), Macy's, Levi's, Hearst Corporation, Tommy Hilfiger, Converse, JCPenney, Global Brands Group, Neiman Marcus, Barneys New York, Camuto Group… Show more Awarded merit-based scholarship, industry internship and mentor based on winning marketing business case study project for the company Birchbox. Through this award, I have become a part of the YMA Fashion Scholarship Fund Network of notable alumni, fashion industry leaders and its member companies, some of which include Ralph Lauren, PVH (Calvin Klein), Macy's, Levi's, Hearst Corporation, Tommy Hilfiger, Converse, JCPenney, Global Brands Group, Neiman Marcus, Barneys New York, Camuto Group, Amazon, GIII Apparel, and many others. To learn more about YMA - FSF, please visit: www.ymafsf.org Show less Awarded merit-based scholarship, industry internship and mentor based on winning marketing business case study project for the company Birchbox. Through this award, I have become a part of the YMA Fashion Scholarship Fund Network of notable alumni, fashion industry leaders and its member companies, some of which include Ralph Lauren, PVH (Calvin Klein), Macy's, Levi's, Hearst Corporation, Tommy Hilfiger, Converse, JCPenney, Global Brands Group, Neiman Marcus, Barneys New York, Camuto Group… Show more Awarded merit-based scholarship, industry internship and mentor based on winning marketing business case study project for the company Birchbox. Through this award, I have become a part of the YMA Fashion Scholarship Fund Network of notable alumni, fashion industry leaders and its member companies, some of which include Ralph Lauren, PVH (Calvin Klein), Macy's, Levi's, Hearst Corporation, Tommy Hilfiger, Converse, JCPenney, Global Brands Group, Neiman Marcus, Barneys New York, Camuto Group, Amazon, GIII Apparel, and many others. To learn more about YMA - FSF, please visit: www.ymafsf.org Show less

    • Consultant - as part of TAMID Group Brandeis
      • Sep 2015 - Dec 2015

      • Conduct market research, competitive analysis, product development, analyze and decode consumer behavior, and identify and shape value proposition • Collaborate directly with Meekan CEO Lior Yavor to develop marketing strategy • Conduct market research, competitive analysis, product development, analyze and decode consumer behavior, and identify and shape value proposition • Collaborate directly with Meekan CEO Lior Yavor to develop marketing strategy

    • Marketing Consultant
      • Jun 2015 - Jul 2015

      • Created highly researched concept plan working directly with client Ms. Ayaan Hirsi Ali, leader of future health-related start-up • Instrumental in formulating company vision, market positioning, and strategies to identify and reach target audience through active market research, competitive analysis, European and Indian market entry strategies, product development and promotion campaigns • Created highly researched concept plan working directly with client Ms. Ayaan Hirsi Ali, leader of future health-related start-up • Instrumental in formulating company vision, market positioning, and strategies to identify and reach target audience through active market research, competitive analysis, European and Indian market entry strategies, product development and promotion campaigns

    • Marketing Manager Assistant
      • Jun 2014 - Jul 2014

      • Researched and generated promotion strategies to increase the company’s awareness and brand equity • Conceptualized the company’s booth at the Sustainable Mobility Fair in Seville and participated in the event as a salesperson • Researched and generated promotion strategies to increase the company’s awareness and brand equity • Conceptualized the company’s booth at the Sustainable Mobility Fair in Seville and participated in the event as a salesperson

Education

  • Brandeis University
    Bachelor of Arts (B.A.), Business and International/Global Studies, minor in East Asian Studies
    2013 - 2017
  • Shanghai University of Finance and Economics
    International Business in China
    2016 - 2016
  • Brandeis University
    JBS Brand Marketing and Communications, Marketing
    2015 - 2015
  • The Chinese Culture School of Seville
    Chinese Language and Culture
    2013 - 2015
  • Europa International School (EIS), Seville, Spain
    High School Diploma with specialization in Advanced Sciences, Honors
    1999 - 2015
  • Fashion Institute of Technology
    Summer program, Styling of Fashion, Food and Home Products for the Visual Industry; Advertising Design
    2011 - 2011

Community

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