Experience

MedicAlert Foundation

• Medical Equipment Manufacturing

• Vice President Marketing Communications

  • 2019 - Present

  Lead marketing & communications strategy and execution for MedicAlert Foundation, a leading non-profit. As the creator of the original medical ID, MedicAlert has been protecting and saving lives since 1956. Lead a team that owns all member communications, new member acquisition, member engagement, and fundraising efforts. Lead marketing & communications strategy and execution for MedicAlert Foundation, a leading non-profit. As the creator of the original medical ID, MedicAlert has been protecting and saving lives since 1956. Lead a team that owns all member communications, new member acquisition, member engagement, and fundraising efforts.



12° West

• Founder & CEO

  • Jan 2015 - Present

  Founder & CEO of 12° West, a new line of sailing apparel designed by and for women, with a focus on fit, function and style. We worked with top pattern makers in NYC’s garment district to ensure a female specific fit that functions and flatters. We sourced exceptional quality performance fabrics, and then added details that help you be at your best on the boat. And finally, we infused everything with a fashion forward attitude that carries you from the deck to the docks in style.12° West is… Show more Founder & CEO of 12° West, a new line of sailing apparel designed by and for women, with a focus on fit, function and style. We worked with top pattern makers in NYC’s garment district to ensure a female specific fit that functions and flatters. We sourced exceptional quality performance fabrics, and then added details that help you be at your best on the boat. And finally, we infused everything with a fashion forward attitude that carries you from the deck to the docks in style.12° West is proudly designed and manufactured in NYC. Show less Founder & CEO of 12° West, a new line of sailing apparel designed by and for women, with a focus on fit, function and style. We worked with top pattern makers in NYC’s garment district to ensure a female specific fit that functions and flatters. We sourced exceptional quality performance fabrics, and then added details that help you be at your best on the boat. And finally, we infused everything with a fashion forward attitude that carries you from the deck to the docks in style.12° West is… Show more Founder & CEO of 12° West, a new line of sailing apparel designed by and for women, with a focus on fit, function and style. We worked with top pattern makers in NYC’s garment district to ensure a female specific fit that functions and flatters. We sourced exceptional quality performance fabrics, and then added details that help you be at your best on the boat. And finally, we infused everything with a fashion forward attitude that carries you from the deck to the docks in style.12° West is proudly designed and manufactured in NYC. Show less



Star City Consulting LLC

• Principal & Freelance Marketing Consultant

  • 2009 - Present

  As a freelance marketing consultant, I've worked on everything from designing and implementing digital customer engagement strategies for financial services to developing go-to-market plans for tech start-ups. One of my strengths is that I can quickly size up a new challenge, generate momentum, and start producing results. In every engagement, my goal is to deliver tangible value that exceed expectations. Clients include American Express and Verizon. As a freelance marketing consultant, I've worked on everything from designing and implementing digital customer engagement strategies for financial services to developing go-to-market plans for tech start-ups. One of my strengths is that I can quickly size up a new challenge, generate momentum, and start producing results. In every engagement, my goal is to deliver tangible value that exceed expectations. Clients include American Express and Verizon.



Rockefeller Center/Tishman Speyer

• Director of Sponsorship

  • Feb 2009 - Dec 2009

  Developed sponsorship strategy and created high-profile public events at Rockefeller Center and Top of the Rock by partnering with sponsors on unique activations that took advantage of the Center's foot traffic, adjacency to major media outlets, and worldwide reputation as the heart of New York City. Developed sponsorship strategy and created high-profile public events at Rockefeller Center and Top of the Rock by partnering with sponsors on unique activations that took advantage of the Center's foot traffic, adjacency to major media outlets, and worldwide reputation as the heart of New York City.



American Express

• United States
• Financial Services
• 700 & Above Employee

• Director, Marketplace Strategy

  • Jul 2006 - Jan 2009

  Developed and implemented marketing strategies to increase local market presence and drive incremental revenue across the company's top 10 domestic markets - delivering 15+ campaigns annually, with thousands of participating merchant partners. Collaborated with business units including Global Advertising and American Express Foundation to activate sponsorships and cause marketing initiatives.

• Director, Industry Development

  • Jan 2002 - Jul 2006

  Created and executed a comprehensive strategy - including media, partnerships and sponsorships - that increased charge volume revenue in a key vertical from $2B to over $5B.

• Director, Consulting

  • Jan 1999 - Dec 2001

  Sold and delivered fee-based consulting engagements to Fortune 100 clients, increasing practice line revenue by 120% and customer retention by 40%.

• Manager, Global Account Development

  • Jun 1997 - Dec 1998

  Owned account strategy for key global card and travel clients, delivering best-in-class solutions and service with 100% customer retention and increasing customer satisfaction from 79% to 95%.



Omni Hotels

• United States
• Individual and Family Services

• Director, Business Travel Marketing

  • 1991 - 1997

  Rose from rookie manager in corporate account sales to director managing a national team responsible for growing revenue and share from top clients, developing market plans for new hotel openings, and training incoming sales associates. Rose from rookie manager in corporate account sales to director managing a national team responsible for growing revenue and share from top clients, developing market plans for new hotel openings, and training incoming sales associates.