Experience

Ensworth School
• United States
• Primary and Secondary Education
• 1 - 100 Employee
• Director of Admission HS

  • Jul 2022 - Present


The Webb School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Director of Enrollment Management

  • Jul 2006 - Jul 2022

  • Develop a comprehensive recruiting and marketing strategy to meet enrollment and revenue goals and conduct data analysis to set tuition rates and forecast enrollment • Travel throughout the United States and worldwide to recruit students and develop relationships with parents, alumni, feeder schools, consultants and agencies (extensive knowledge gained in international markets including Africa, Bahamas, China, Russia and Jamaica) • Oversee the assessment process and financial aid budget… Show more • Develop a comprehensive recruiting and marketing strategy to meet enrollment and revenue goals and conduct data analysis to set tuition rates and forecast enrollment • Travel throughout the United States and worldwide to recruit students and develop relationships with parents, alumni, feeder schools, consultants and agencies (extensive knowledge gained in international markets including Africa, Bahamas, China, Russia and Jamaica) • Oversee the assessment process and financial aid budget with the objective of attracting and yielding mission appropriate students • Manage retention efforts, conduct research on customer satisfaction and participate in the development of company branding and identity initiatives • Oversee the development of marketing materials, events, videos, website, social media initiatives and oversee the collaboration with various advertising and public relations agencies • Train and manage a highly successful team of admissions professionals • Serve on the senior administrative team and strategic planning committee and report to the Board of Trustees three times per year

• Director of External Affairs

  • Jul 2005 - Jun 2006

  Managed the Alumni & Development Office and responsible for all fundraising efforts and school communication.



AdSource Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Jan 2002 - Jul 2005

  • Created and implemented advertising campaigns and media plans for clients • Designed creative concepts for advertisements, promotional products and company logos • Acquired new clients for company and pitched new advertising plans to existing clients • Launched the company’s first website and developed the company’s new marketing plan • Created and implemented advertising campaigns and media plans for clients • Designed creative concepts for advertisements, promotional products and company logos • Acquired new clients for company and pitched new advertising plans to existing clients • Launched the company’s first website and developed the company’s new marketing plan



Austin Kelley Advertising

• Advertising Services

• Account Executive

  • Jan 2001 - Jan 2002

  • Served as the account manager of one of the agency’s largest accounts, Arvida Realty • Worked directly with the agency’s creative team to produce creative material • Presented multiple advertising campaigns to client • Executed a $2 million print campaign for Watercolor located in Seaside, FL • Served as the account manager of one of the agency’s largest accounts, Arvida Realty • Worked directly with the agency’s creative team to produce creative material • Presented multiple advertising campaigns to client • Executed a $2 million print campaign for Watercolor located in Seaside, FL



DVL Seigenthaler Public Relations

• Assistant Account Executive/Media Buyer

  • Jun 1998 - Jan 2001

  • Served as a team member on accounts including: Jack Daniel’s Distillery, Grand Ole Opry, Saturn and Gaylord Entertainment • Created and pitched press releases to major media including television and radio • Assisted with creative design and writing for Gaylord Entertainment monthly newsletter • Planned and executing multiple special events for clients including: Grand Ole Opry’s 75th Anniversary, Saturn Homecoming, Gentleman Jack’s Search for the Perfect Gentleman • Served as a team member on accounts including: Jack Daniel’s Distillery, Grand Ole Opry, Saturn and Gaylord Entertainment • Created and pitched press releases to major media including television and radio • Assisted with creative design and writing for Gaylord Entertainment monthly newsletter • Planned and executing multiple special events for clients including: Grand Ole Opry’s 75th Anniversary, Saturn Homecoming, Gentleman Jack’s Search for the Perfect Gentleman



St. Thomas Rutherford Hospital

• United States
• Hospitals and Health Care

• Assistant Director of Public Affairs

  • Jun 1996 - Aug 1997

  • Planned special events including department openings, groundbreaking ceremonies, parent and child festival, employee anniversaries and retirement parties • Editor of quarterly physician newsletter and weekly employee newsletter • Created press releases for hospital news and events as well as new physicians • Monitored and analyzed customer satisfaction surveys and employee surveys • Managed Life After 55 Program, developed monthly newsletter and planned various events • Planned special events including department openings, groundbreaking ceremonies, parent and child festival, employee anniversaries and retirement parties • Editor of quarterly physician newsletter and weekly employee newsletter • Created press releases for hospital news and events as well as new physicians • Monitored and analyzed customer satisfaction surveys and employee surveys • Managed Life After 55 Program, developed monthly newsletter and planned various events