Experience

Budgetbox

• France
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Consultant - Fast Moving Consumer Goods - Key Accounts

  • Sep 2023 - Present

  Paris • Managing digital promotional activations for key accounts (Danone, CCEP, Heineken, etc.) • Analyzing customer needs and market trends • Driving and optimizing campaigns to maximize conversion, ROI, and repeat purchases • Analyzing and presenting campaign reports to clients • Daily client relationship management • Contributing to process improvement: creating templates and defining new processes • Cross-functional assignments on product iteration and development of new… Show more • Managing digital promotional activations for key accounts (Danone, CCEP, Heineken, etc.) • Analyzing customer needs and market trends • Driving and optimizing campaigns to maximize conversion, ROI, and repeat purchases • Analyzing and presenting campaign reports to clients • Daily client relationship management • Contributing to process improvement: creating templates and defining new processes • Cross-functional assignments on product iteration and development of new solutions

• Marketing Consultant - Fast Moving Consumer Goods

  • Jan 2022 - Present

  Paris • Managing digital promotional activations for leading brands in the retail industry • Analyzing customer needs and market trends • Performance tracking of campaigns to maximize conversion, ROI, and repeat purchases • Analyzing and presenting campaign reports to clients • Daily client relationship management

• Consultante marketing

  • Dec 2020 - Dec 2021

  Ville de Paris, Île-de-France, France



Ecole de Management de la Sorbonne

• France
• Higher Education
• 1 - 100 Employee

• Chargée d'enseignement vacataire

  • 2021 - Present

  Ville de Paris, Île-de-France, France Interventions sur les sujets du marketing et de l'employabilité



PGE-PGO

• France
• Higher Education
• 1 - 100 Employee

• Coach

  • 2022 - Present

  Paris Every year, I assist PGE-PGO students in joining business schools by coaching them in preparation for oral exams. - Simulations of business school interviews - Student evaluations & feedback - Tutoring to coach struggling students and help them successfully pass the final step of admission!



Jobtimise

• France
• Professional Training and Coaching
• 1 - 100 Employee

• Coach

  • May 2020 - Present

  · Coaching individuals in their job search · Revamping tools: CVs, LinkedIn profiles & cover letters



SEPHORA

• France
• Retail
• 700 & Above Employee

• Product Manager Assistant - Sephora Collection

  • Jul 2019 - Dec 2019

  Paris Care & Kits Categories 2020-2021 (≈50 SKUs) Launching clean products: Fabric Masks - Serum Range - Multi-purpose Soaps,... • Product development tracking: concept development, briefing teams • Coordinating various elements: writing texts, tracking creative and execution, formula evaluations • Market & trend analysis: monthly performance reporting to the Executive Committee, tracking innovations • Representing the brand at internal & external events (press days, etc.)



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Manager Assistant - Bourjois

  • Jul 2017 - Dec 2017

  Paris Eye & Nail Categories Renovation of the 1 Second polish range · Eye Catching Palette · Shade extension of Contour Clubbing pencils • Product development tracking: briefs on formulas & packaging, color evaluations • Operational tracking of product launches: preparing presentations for countries, auditing models, P&L calculation • Market & trend analysis: analyzing Sell-in/Sell-out performances, competitive benchmarking, analysis, and synthesis of trend agency reports •… Show more Eye & Nail Categories Renovation of the 1 Second polish range · Eye Catching Palette · Shade extension of Contour Clubbing pencils • Product development tracking: briefs on formulas & packaging, color evaluations • Operational tracking of product launches: preparing presentations for countries, auditing models, P&L calculation • Market & trend analysis: analyzing Sell-in/Sell-out performances, competitive benchmarking, analysis, and synthesis of trend agency reports • Recommendations for digital content (Makeup & tutorials for Instagram) Show less



BOCO

• France
• Restaurants
• 1 - 100 Employee

• Marketing Assistant

  • Jan 2017 - Jun 2017

  Paris BOCO Restaurant Franchise • Tracking operations, analyzing sales and recommending new menus • Marketing operations tracking: building loyalty program • Sales analysis: Reporting, Margin & Ratio calculations • Implementing delivery and click&collect service in restaurants • Participating in culinary photo shoots



CHARAL

• France
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Project Manager Assistant

  • Apr 2016 - Sep 2016

  Cholet Organization of the pop-up store "L'Atelier Charal - Paris Les Halles" L'Atelier Charal is a pop-up store that took place from September 15 to October 2, 2016, at the heart of Les Halles in Paris, where various workshops were offered. • Establishment of a retro-planning schedule and coordination with stakeholders • Autonomous management of promotional items: briefs, negotiations, logistics, budget • Participation in the media plan & street marketing Video of the event… Show more Organization of the pop-up store "L'Atelier Charal - Paris Les Halles" L'Atelier Charal is a pop-up store that took place from September 15 to October 2, 2016, at the heart of Les Halles in Paris, where various workshops were offered. • Establishment of a retro-planning schedule and coordination with stakeholders • Autonomous management of promotional items: briefs, negotiations, logistics, budget • Participation in the media plan & street marketing Video of the event available here: Show less