Experience

AmpliSell

• United States
• Advertising Services
• 1 - 100 Employee

• Content Manager

  • Sep 2022 - Present

  - Provide leadership and direction of creative content for 25+ brands with an average of 12 projects per week- Assign and manage the workflow of a global content team of copywriters and graphic designers- Review and edit the content team’s work, ensuring copy, images, videos, and storefronts accurately represent the brand and products- Create and optimize copy on Amazon, employing best practices in SEO using Helium 10, and utilizing Jasper AI and ChatGPT - Design images highlighting product value props using Canva, Figma, and Adobe Photoshop Show less

• Content Creator

  • Jan 2022 - Sep 2022



Freelance

• Content Producer

  • 2016 - Mar 2022

  Graphic Designer NAKASEC, 2020 - 2022 - Design social media graphics, infographics, flyers, reports, and forms for the organization, events, and campaigns using Canva and Adobe Creative Suite Contributing Writer Various Clients, 2016 - 2022 - Write articles focused on the local Chicago scene and communities, including roundups, features, and events for UrbanMatter Chicago - Write product roundups and lifestyle, beauty, and fashion articles for Rethink Beautiful and Think Glamor - Covered topics ranging from hair and beauty tips and trends to evergreen content for Reflect Beauty - Wrote commerce articles with topics ranging from lifestyle products to experiences for The Daily Want - Researched and summarized information on historic landmarks for a mobile tourism app - Wrote descriptions of wedding industry businesses and edited content from outsourced team for WeddingWire.ca and Bodas Show less



American Library Association

• United States
• Non-profit Organizations
• 300 - 400 Employee

• Project Coordinator at ALA Graphics

  • 2016 - 2020

  - Produced weekly e-blasts via Informz mailed to an average of 60k subscribers, promoting new releases and products with event or media tie-ins, with an average open rate of 18.41% and click rate of 9.62%- Collaborated with partners, including publishers, film studios, and publicists, on marketing copy for an average of 10 new products on a quarterly basis- Assisted in the design and proofing of quarterly catalogs mailed to an average of over 60k subscribers per catalog, including reviewing content, copy, layout, and distribution lists- Led planning of design and production of print and online marketing materials with production team- Prepared press releases, board reports, and internal communications highlighting new products, partnerships, and catalogs- Managed Facebook and Twitter accounts to promote new products and giveaways- Manage over 600 ALA Graphics and affiliated products on the online ALA Store using Drupal, ensuring accuracy of product setup, pricing, and details- Planned and operated the ALA Store in midwinter and annual conferences as well as division, chapter, and related events- Review sales, inventory, open orders, and back orders reports on a daily basis and serve as the main liaison with the fulfillment center for proper order and product management Show less

• Membership Marketing Assistant

  • 2013 - 2016

  - Managed marketing campaigns and association content on Twitter, Facebook, Instagram, YouTube, Tumblr, and Snapchat using Hootsuite- In conjunction with the social media team, responsible for increasing social media engagement and over 155k Facebook Page likes, a 180% growth in two years- Managed the content and distribution of e-blasts and e-newsletters using Informz, including bi-monthly student newsletters with a 31% average open rate- Prepared internal communications highlighting new membership initiatives as well as conferences and events preparations- Maintained the ALA Membership website using Drupal, ensuring easy navigation and updated content for the public- Oversaw design and production of print and online marketing materials- Managed ALA Membership's presence in midwinter and annual conferences, which host an average of over 10k and over 20k attendees respectively, as well as division, chapter, and related events including SXSW and C2E2 Show less



DressUpWho.com

• Social Media Coordinator

  • May 2017 - Dec 2017

  - Managed Dress Up Who's Facebook Page of over 192k followers, creating and curating visually engaging content geared toward youths ages 7-14 - Promoted a diverse range of Dress Up Who's desktop and mobile games - Managed Dress Up Who's Facebook Page of over 192k followers, creating and curating visually engaging content geared toward youths ages 7-14 - Promoted a diverse range of Dress Up Who's desktop and mobile games



YourTango

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Editorial and Design Intern

  • Nov 2012 - Jan 2013

  - Provided insight and ideas for editorial and marketing usage - Edited and composed a writer’s guidelines handbook - Created and finalized writer contracts - Designed graphics featured in daily posts - Reviewed and edited submitted content for grammar, clarity, and proper structure - Managed and researched pictures used on company website to ensure diverse and engaging visual accompaniment to editorial work - Provided insight and ideas for editorial and marketing usage - Edited and composed a writer’s guidelines handbook - Created and finalized writer contracts - Designed graphics featured in daily posts - Reviewed and edited submitted content for grammar, clarity, and proper structure - Managed and researched pictures used on company website to ensure diverse and engaging visual accompaniment to editorial work



Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Fashion Blogger

  • Jan 2012 - Sep 2012

  - Produced fashion and lifestyle-related blog posts providing insight on trends and relating them to the campus lifestyle - Promoted fundraiser event benefiting C-U At Home, a chapter of the national campaign 100,000 Homes Campaign, which finds homes for long-term homeless individuals - Produced fashion and lifestyle-related blog posts providing insight on trends and relating them to the campus lifestyle - Promoted fundraiser event benefiting C-U At Home, a chapter of the national campaign 100,000 Homes Campaign, which finds homes for long-term homeless individuals



Chicago Chinatown Chamber of Commerce

• Greater Chicago Area

• Administrative Assistant

  • Jun 2008 - Aug 2008

  - Assisted in communications, data catalogue, and research for local businesses and attractions - Organized, marketed, and assisted in communication efforts for Annual Dragon Boat Race - Assisted in communications, data catalogue, and research for local businesses and attractions - Organized, marketed, and assisted in communication efforts for Annual Dragon Boat Race