Senior Product Manager

• Sep 2021 - Present

At Monito, we help millions of people send more money across borders to their loved ones each year. As product manager, my work focuses on moving our product forward to bring more value to more users. Based on an in-depth understanding of our users and the industry, my responsibilities include:* Partnering with business owners and other product teams to build roadmaps that will be reflected in the company's broader portfolio planning* Crafting a short- and long-term product vision and convert it to concrete strategy* Participating in user and market research, validation, and analysis to identify opportunities for new or existing features and functionalities* Developing pipelines that extract, transform, and load data into an information product* Collaborating with stakeholders, designers, developers, and researchers throughout the process

Digital Strategy and Development, Consultant

• Jun 2018 - Present

Mission:* Define and lead the digital innovation strategy and support achievement of the client's strategic goals by leveraging a new ecosystem of digital solutions.* Engage with stakeholders to establish requirements and define innovative solutions based on data and UX.* Support robust program design, implementation, knowledge sharing, and thought leadership.Perform project management, analysis and quality assurance.Results:* Complete overhaul of the digital portfolio and user engagement strategy for a brand with 60,000 users, 222,000 monthly Web visits, offering a personalized experience based on the user journey and interaction with the brand. Immediate 20% increase in impressions and 16% in users. 12-months project. * Creation of a new subscription and progressive gating model for a brand with 47,000 users, 82,000 monthly visits. Optimization of the customer journey funneling to conversion. Content customization per user to meet the complex demands of the defense community. 12-months project.

Senior Director, Digital Development

• Feb 2018 - Jun 2018

Mission:* Define and lead the digital transformation strategy of several business units in the aerospace, defense, energy and healthcare sectors for a US publishing / events group with revenue of $ 70 million.* Evaluate and implement new digital technologies to support commercial, marketing, and editorial issues.* Develop project plans and supervise the development of innovative digital solutions.Results:* Played a key role in the digital transformation and development of 35 brands simultaneously, ensuring total e-marketing revenue of $4.2 million annually.* Reworked the website development process to meet growing demand, resulting in a revenue increase of +13% directly linked to the reduction of development schedules by 30-50%.* Complete redesign of many B2B content sites and integration of new content personalization techniques, resulting in an increase of up to 100% in the number of monthly impressions (ViaSatellie.com; Rotor & Wing.com).

Director, Online - Satellite, Aviation, Defense

• Nov 2010 - Jan 2018

Managing Editor/Online Producer

• Sep 2004 - Nov 2010

* Oversee the publication of digital and print products for multiple B2B brands in the Aerospace, Energy and Healthcare verticals, aligning multi-media content strategies to maintain cohesive brand identity.* Manage editorial teams and editorial budget for several B2B publications (Via Satellite, Avionics Magazine, Rotor&Wing).

Research Assistant - Engineering

• Jan 2002 - Jul 2004