Julie Blattberg
Managing Director at Gotham Publishing Solutions- Claim this Profile
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Bio
Carolyn Pittis
Julie is a senior tech-savvy content creator and editor for both print and digital content - with exceptional end-to-end knowledge of creative editorial and marketing processes. She is an excellent presenter and educator of complex digital ideas to others, has great respect for - and creativity in - creating operational processes, and has developed enviable social reach through social media through her relentless content focus. She is as comfortable talking with authors as she is quizzing analysts on marketing metrics, or developing project plans for new websites, all of which makes her an all-around leader of change. Not many have Julie's even balance of creativity, execution, productivity, and top notch publishing professionalism.
Amy Pierpont
Julie Blattberg is a rock star of social media and digital communications. So passionate about promoting the books and the authors her company publishes, it’s great fun to talk shop with her about all things digital. Creative and innovative, intelligent and focused, not only has Julie earned her reputation as one of the best book publishing accounts on Twitter, she has the respect of so many colleagues in the industry for her forward-thinking, commitment to quality, understanding of new technologies, ability to create stories, and enthusiasm when sharing what she knows. I’ve known Julie professionally for 15 years, and have seen her evolve from an organized and industrious managing editor to the kind of person who gets a kick out of things like
Carolyn Pittis
Julie is a senior tech-savvy content creator and editor for both print and digital content - with exceptional end-to-end knowledge of creative editorial and marketing processes. She is an excellent presenter and educator of complex digital ideas to others, has great respect for - and creativity in - creating operational processes, and has developed enviable social reach through social media through her relentless content focus. She is as comfortable talking with authors as she is quizzing analysts on marketing metrics, or developing project plans for new websites, all of which makes her an all-around leader of change. Not many have Julie's even balance of creativity, execution, productivity, and top notch publishing professionalism.
Amy Pierpont
Julie Blattberg is a rock star of social media and digital communications. So passionate about promoting the books and the authors her company publishes, it’s great fun to talk shop with her about all things digital. Creative and innovative, intelligent and focused, not only has Julie earned her reputation as one of the best book publishing accounts on Twitter, she has the respect of so many colleagues in the industry for her forward-thinking, commitment to quality, understanding of new technologies, ability to create stories, and enthusiasm when sharing what she knows. I’ve known Julie professionally for 15 years, and have seen her evolve from an organized and industrious managing editor to the kind of person who gets a kick out of things like
Carolyn Pittis
Julie is a senior tech-savvy content creator and editor for both print and digital content - with exceptional end-to-end knowledge of creative editorial and marketing processes. She is an excellent presenter and educator of complex digital ideas to others, has great respect for - and creativity in - creating operational processes, and has developed enviable social reach through social media through her relentless content focus. She is as comfortable talking with authors as she is quizzing analysts on marketing metrics, or developing project plans for new websites, all of which makes her an all-around leader of change. Not many have Julie's even balance of creativity, execution, productivity, and top notch publishing professionalism.
Amy Pierpont
Julie Blattberg is a rock star of social media and digital communications. So passionate about promoting the books and the authors her company publishes, it’s great fun to talk shop with her about all things digital. Creative and innovative, intelligent and focused, not only has Julie earned her reputation as one of the best book publishing accounts on Twitter, she has the respect of so many colleagues in the industry for her forward-thinking, commitment to quality, understanding of new technologies, ability to create stories, and enthusiasm when sharing what she knows. I’ve known Julie professionally for 15 years, and have seen her evolve from an organized and industrious managing editor to the kind of person who gets a kick out of things like
Carolyn Pittis
Julie is a senior tech-savvy content creator and editor for both print and digital content - with exceptional end-to-end knowledge of creative editorial and marketing processes. She is an excellent presenter and educator of complex digital ideas to others, has great respect for - and creativity in - creating operational processes, and has developed enviable social reach through social media through her relentless content focus. She is as comfortable talking with authors as she is quizzing analysts on marketing metrics, or developing project plans for new websites, all of which makes her an all-around leader of change. Not many have Julie's even balance of creativity, execution, productivity, and top notch publishing professionalism.
Amy Pierpont
Julie Blattberg is a rock star of social media and digital communications. So passionate about promoting the books and the authors her company publishes, it’s great fun to talk shop with her about all things digital. Creative and innovative, intelligent and focused, not only has Julie earned her reputation as one of the best book publishing accounts on Twitter, she has the respect of so many colleagues in the industry for her forward-thinking, commitment to quality, understanding of new technologies, ability to create stories, and enthusiasm when sharing what she knows. I’ve known Julie professionally for 15 years, and have seen her evolve from an organized and industrious managing editor to the kind of person who gets a kick out of things like
Experience
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Gotham Publishing Solutions
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Managing Director
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Sep 2019 - Present
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Blattberg Media
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Germany
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Education Administration Programs
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1 - 100 Employee
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President
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May 2017 - Present
Let's talk about ways to capitalize on your content and grow your business. I'm a media executive and process wonk with an acuity for compelling content, efficient systems, and innovative ways to scale and drive revenue. Having held strategy, marketing, and operations positions at book publishing powerhouses, such as HarperCollins, Simon & Schuster, and Disney Publishing Worldwide, and Open Road Integrated Media, I've got solid experience in content development and monetization. In my business consulting practice, I work with publishers, brands, and nonprofits to optimize workflows and metadata, grow audience and reach, develop messaging and branding, and capitalize on content. Since launching Blattberg Media, I've been a strategic advisor to the Book Industry Study Group and serve as Co-President Emerita of the Women’s Media Group and Managing Director of Gotham Publishing Solutions. Services include: OPERATIONS Process engineering Workflow optimization Metadata excellence Digital product development Project management BUSINESS STRATEGY Growth planning Resource allocation Brand extensions Revenue streams Marketplace positioning MARKETING & COMMUNICATIONS Website development Content strategy Visual and verbal branding Social media coaching and email marketing Events planning Show less
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New York University
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Higher Education
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700 & Above Employee
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Non-Teaching Adjunct
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Sep 2021 - Present
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Open Road Integrated Media Inc.
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United States
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Media Production
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1 - 100 Employee
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VP, Strategic Operations and Chief of Staff to the CEO
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Mar 2016 - May 2017
In this executive role at Open Road Integrated Media, a digital content and marketing company, I wear several hats to drive the business forward.In the realm of Product Development, I have conceived of, launched, and developed successful programs, including Early Bird Books, a consumer-facing daily-deals newsletter, and also a line of short-form ebooks, designed to meet consumer demand, that align with the interests of Open Road's audience, and drive high-margin revenue.As efficiency is critical to the operations of any organization, I've led cross-functional teams on a number of projects that involve the cleanup, storage, and optimization of data and metadata, for internal use and to foster greater discoverability of books, authors, and the high-quality digital content we produce.With a holistic view of the business and a keen understanding of the power of presentation of information, I've spearheaded the launch of Open Road's corporate website, our calling card to the digital world, and have taken the lead on various B2B initiatives: external announcements, board management and communication, and internal messaging. Let's talk about data-driven decision-making, top-notch content development, process creation and change management, branding and communications, and the problems that need to be solved. Show less
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VP, Content Operations
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Apr 2015 - Mar 2016
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Executive Director, Consumer Engagement
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Oct 2013 - Apr 2015
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HarperCollins Publishers
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Director, Marketing Content
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Mar 2006 - Sep 2013
As Director, Marketing Content, I'm responsible for the company’s corporate-branded social media, and leading the development of strategies, products, and programs to increase digital reach for house authors and brands. A book-industry veteran, I work closely with internal marketing teams — locally and globally — to craft messaging and create platforms that foster discoverability and conversations around all things bookish.Standing at the crossroads of digital, editorial, and marketing, I'm a self-proclaimed Twitter junkie, social media evangelist, verbal alchemist, data enthusiast, communications philosopher, storyteller, reader, and author; I dream in keywords, count my clicks, and watch my Klout score.My skills include:* Seeing the potential of exploiting content, at scale* Editing, copyediting, SEO, and writing* Thinking big and focusing on the details* Planning, organizing, and scheduling* Communicating (in 140 characters or more!)* Creating new ways to promote HarperCollins and its authors* Having a sense of humor—and knowing when to use itMy portfolio includes:Social Media: growing a highly engaged audience, driving awareness and sales, collaborating with internal partners; Tweeting as @HarperCollins; also responsible for Facebook, Tumblr, Pinterest, YouTube, LinkedIn, and Google+ corporate profiles; broadcasting social content via BuzzFeed (more than 3 million pageviews in first 2 months; first book publisher to rock the platform).Metadata: commissioning, editing, and publishing SEO-friendly copy from freelance resources; teaching staff and authors about best practices; advising the transformation team on future processes and tools to foster discovery of our content; participating in BISG metadata committee.HarperCollins.com: product owner of corporate website—content and platform development.AuthorAssistant: product owner of proprietary CMS to capture content from authors for publishing online and via syndication. Show less
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Senior Online Managing Editor, Internet Development Group
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Mar 2006 - Oct 2010
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Harry N. Abrams
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United States
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Editorial Consultant
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2005 - 2007
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Author of Backstage with Beth and Trina: A Scratch-and-Sniff Adventure
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Sep 2006 - Sep 2006
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Disney Publishing Worldwide
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Book and Periodical Publishing
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100 - 200 Employee
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Director, Managing Editorial
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2004 - 2005
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Managing Editor
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Nov 1999 - Nov 2004
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Simon & Schuster
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Managing Editor
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Dec 1997 - Oct 1999
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Managing Editor and Marketing Director
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Jun 1993 - Oct 1997
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Daniel Weiss
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United States
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Book and Periodical Publishing
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Editorial Assistant
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1991 - 1993
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Education
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1987 - 1991
University at Albany, SUNY
Bachelor of Arts - BA, English Language and Literature, General -
1983 - 1987
Bronx High School of Science
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