Experience

Samsung Electronics France

• France
• IT Services and IT Consulting
• 300 - 400 Employee

• Senior Digital Project Manager

  • Jan 2023 - Present

• Chef de Projet Digital D2C E-commerce

  • Oct 2020 - Present

  Consultante chez Cheil France pour Samsung Electronics France : équipe corporate. - Handle Consumer Electronics marketing content on Samsung’s FR website in charge of the Mobile category : smartphones, tablets, connected devices - Manage the animation of the website samsung.fr : 4 million visitors monthly : rolling out promo campaigns, new launches/flagships, updating content based on editorial & commercial calendars - Develop new content and pages : analyze needs, prioritize… Show more Consultante chez Cheil France pour Samsung Electronics France : équipe corporate. - Handle Consumer Electronics marketing content on Samsung’s FR website in charge of the Mobile category : smartphones, tablets, connected devices - Manage the animation of the website samsung.fr : 4 million visitors monthly : rolling out promo campaigns, new launches/flagships, updating content based on editorial & commercial calendars - Develop new content and pages : analyze needs, prioritize actions, create mock-ups/wireframes, and implement concrete optimizations of the pages and features to improve or set up - Enhance user experience : identify and eliminate friction points (UX/UI improvement), and help migrate the website on a new version of CMS platform - Drive Local, Continental and Global marketing evolution requests on SEF website (product releases, media and website campaigns, offers, website migration) - Brief local and continental creative and publishing teams, perform quality check on deliverables and in-situ validation before release - Analyze the browsing paths of Internet users on each device in order to identify changes, specify them and manage their deployment in collaboration with the IT teams - Define with the support of the acquisition, CRM and social media teams the action plan to be activated to achieve the business objectives of subscribing to the offer - Monitor performance : analyze traffic, check KPI's evolution to keep updated e-commerce best practices - Regularly monitor the competition to optimize the positioning of the offer and the associated digital services - Manage 2 interns



Publicis Luxe

• France
• Advertising Services
• 300 - 400 Employee

• Chef de projet 360°

  • Mar 2019 - Mar 2020

  In charge of the Swarovski seasonal campaigns on FW19 and SS20 - Worldwide - ATL/Social Networks/Website Recommandation & strategy - Benchmarks and brand positioning - Creation of 360° digital strategy recommendations (objectives, concepts, storytelling, mechanics, content strategy) - Participation and won various pitches - Analysis of the performance of the strategies put in place - Monitoring and analysis of the competition: development of freelance and brand… Show more In charge of the Swarovski seasonal campaigns on FW19 and SS20 - Worldwide - ATL/Social Networks/Website Recommandation & strategy - Benchmarks and brand positioning - Creation of 360° digital strategy recommendations (objectives, concepts, storytelling, mechanics, content strategy) - Participation and won various pitches - Analysis of the performance of the strategies put in place - Monitoring and analysis of the competition: development of freelance and brand history - Collection of needs, benchmarks and feasibility studies Customer relationship - Daily follow-up: ad hoc client requests, assistance in developing briefs, preparing meetings, updating the worklist - Briefing, scope definition, budget, planning - Workshop organisation Project management : - Coordination between internal creative teams and external providers - Coordination of digital team, IT and marketing, PR teams - Creation and operational follow-up of the production of campaigns on different media with the teams - Monitoring of video projects: editing, recording, post-production - Management of an intern Show less In charge of the Swarovski seasonal campaigns on FW19 and SS20 - Worldwide - ATL/Social Networks/Website Recommandation & strategy - Benchmarks and brand positioning - Creation of 360° digital strategy recommendations (objectives, concepts, storytelling, mechanics, content strategy) - Participation and won various pitches - Analysis of the performance of the strategies put in place - Monitoring and analysis of the competition: development of freelance and brand… Show more In charge of the Swarovski seasonal campaigns on FW19 and SS20 - Worldwide - ATL/Social Networks/Website Recommandation & strategy - Benchmarks and brand positioning - Creation of 360° digital strategy recommendations (objectives, concepts, storytelling, mechanics, content strategy) - Participation and won various pitches - Analysis of the performance of the strategies put in place - Monitoring and analysis of the competition: development of freelance and brand history - Collection of needs, benchmarks and feasibility studies Customer relationship - Daily follow-up: ad hoc client requests, assistance in developing briefs, preparing meetings, updating the worklist - Briefing, scope definition, budget, planning - Workshop organisation Project management : - Coordination between internal creative teams and external providers - Coordination of digital team, IT and marketing, PR teams - Creation and operational follow-up of the production of campaigns on different media with the teams - Monitoring of video projects: editing, recording, post-production - Management of an intern Show less



Health'eat

• France
• Restaurants

• Brand Ambassador

  • Sep 2017 - Jul 2018

  Health'eat was a Food Delivery Company offering healthy and fresh lunches to students on campus. It was created by 4 Kedge Business School students and operated on the Talence-Pessac University campuses (60 000 students). As an ambassador, I was led to work on a wide range of aspects. Missions: - Share and spread the brand speech through online communities - Create content on social media - Increase profits by establishing strong relationships through… Show more Health'eat was a Food Delivery Company offering healthy and fresh lunches to students on campus. It was created by 4 Kedge Business School students and operated on the Talence-Pessac University campuses (60 000 students). As an ambassador, I was led to work on a wide range of aspects. Missions: - Share and spread the brand speech through online communities - Create content on social media - Increase profits by establishing strong relationships through face-to-face marketing. - Execute short-term marketing events with our program partners. Show less Health'eat was a Food Delivery Company offering healthy and fresh lunches to students on campus. It was created by 4 Kedge Business School students and operated on the Talence-Pessac University campuses (60 000 students). As an ambassador, I was led to work on a wide range of aspects. Missions: - Share and spread the brand speech through online communities - Create content on social media - Increase profits by establishing strong relationships through… Show more Health'eat was a Food Delivery Company offering healthy and fresh lunches to students on campus. It was created by 4 Kedge Business School students and operated on the Talence-Pessac University campuses (60 000 students). As an ambassador, I was led to work on a wide range of aspects. Missions: - Share and spread the brand speech through online communities - Create content on social media - Increase profits by establishing strong relationships through face-to-face marketing. - Execute short-term marketing events with our program partners. Show less



sharingbox

• Belgium
• Events Services
• 1 - 100 Employee

• Project Manager/Chef de projet digital

  • Jul 2017 - Jul 2018

  Clients: L'Oréal, Chanel, Bulgari, Hermès, Yves Saint Laurent, Shiseido, Nike, Adidas, Victoria's Secret, Tommy Hilfiger, Johnson & Johnson, Vans etc. Development and implementation of marketing tools - Contribute to the development of a relevant 360 ° campaign - Development of visuals and communication tools (videos and visuals) - Realization of presentations adapted to differents markets Analytical marketing - Industry research - Benchmarking, competition… Show more Clients: L'Oréal, Chanel, Bulgari, Hermès, Yves Saint Laurent, Shiseido, Nike, Adidas, Victoria's Secret, Tommy Hilfiger, Johnson & Johnson, Vans etc. Development and implementation of marketing tools - Contribute to the development of a relevant 360 ° campaign - Development of visuals and communication tools (videos and visuals) - Realization of presentations adapted to differents markets Analytical marketing - Industry research - Benchmarking, competition analysis Product line tracking - Realization of category / market analyzes (analysis of sales and product evolutions, benchmarking of competing products and brands, analysis of market trends and strategic recommendations) Sales/Business development - Conduct research to identify new markets and customer needs - Arrange business meetings with prospective clients/sponsors in Los Angeles and New York - Build long-term relationships with new and existing customers (PNC, CLIF Bar, Nike, Johnson & Johnson etc.) - Support the sales team in identifying the right content to use for client prospection - Participate in the preparation of international meetings (Marketing Plans) Events - Follow-up 360° activation plans : Fendi, Nike, L'Oréal, Adidas, Bulgari, Mumm, Levi's, Calvin Klein, Marc Jacobs, Sézane, Vans etc. - Trade marketing and event coordinator - Management and organization of a booth at a trade show: Bizbash Tradeshow 2018 - Communication plan to promote the show - Quotation and work in collaboration with many suppliers - Creation of POS in collaboration with external agencies Digital Watch - Establishment of a review of digital trends (Social Media, Influence marketing, user behavior...) - Competitive digital benchmark Social Media - Measurement of influencers' impact (engagement rate, audience, media value...) following the events - Creation of creative content on sharingbox digital platforms - Data harvesting and insightful analytics on brand activations - Social listening Show less Clients: L'Oréal, Chanel, Bulgari, Hermès, Yves Saint Laurent, Shiseido, Nike, Adidas, Victoria's Secret, Tommy Hilfiger, Johnson & Johnson, Vans etc. Development and implementation of marketing tools - Contribute to the development of a relevant 360 ° campaign - Development of visuals and communication tools (videos and visuals) - Realization of presentations adapted to differents markets Analytical marketing - Industry research - Benchmarking, competition… Show more Clients: L'Oréal, Chanel, Bulgari, Hermès, Yves Saint Laurent, Shiseido, Nike, Adidas, Victoria's Secret, Tommy Hilfiger, Johnson & Johnson, Vans etc. Development and implementation of marketing tools - Contribute to the development of a relevant 360 ° campaign - Development of visuals and communication tools (videos and visuals) - Realization of presentations adapted to differents markets Analytical marketing - Industry research - Benchmarking, competition analysis Product line tracking - Realization of category / market analyzes (analysis of sales and product evolutions, benchmarking of competing products and brands, analysis of market trends and strategic recommendations) Sales/Business development - Conduct research to identify new markets and customer needs - Arrange business meetings with prospective clients/sponsors in Los Angeles and New York - Build long-term relationships with new and existing customers (PNC, CLIF Bar, Nike, Johnson & Johnson etc.) - Support the sales team in identifying the right content to use for client prospection - Participate in the preparation of international meetings (Marketing Plans) Events - Follow-up 360° activation plans : Fendi, Nike, L'Oréal, Adidas, Bulgari, Mumm, Levi's, Calvin Klein, Marc Jacobs, Sézane, Vans etc. - Trade marketing and event coordinator - Management and organization of a booth at a trade show: Bizbash Tradeshow 2018 - Communication plan to promote the show - Quotation and work in collaboration with many suppliers - Creation of POS in collaboration with external agencies Digital Watch - Establishment of a review of digital trends (Social Media, Influence marketing, user behavior...) - Competitive digital benchmark Social Media - Measurement of influencers' impact (engagement rate, audience, media value...) following the events - Creation of creative content on sharingbox digital platforms - Data harvesting and insightful analytics on brand activations - Social listening Show less



Aéro Touring Club de France - ATCF

• France
• Civic and Social Organizations
• 1 - 100 Employee

• Hostess at Paris-Le Bourget, the Museum of Air and Space

  • Jun 2017 - Jul 2017

  Located within Europe’s leading business aviation airport Paris-Le Bourget, the Museum of Air and Space is one of the world’s finest aviation museums, both for the wealth of its collections and long history. - Ensure logistical organization before, during and after the event - Welcome and guide the customers on the show and their exit from the airport - Manage the cloakroom and stands Located within Europe’s leading business aviation airport Paris-Le Bourget, the Museum of Air and Space is one of the world’s finest aviation museums, both for the wealth of its collections and long history. - Ensure logistical organization before, during and after the event - Welcome and guide the customers on the show and their exit from the airport - Manage the cloakroom and stands



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Chef de projet digital

  • Jan 2016 - Jul 2016

  - Follow-up of creation and operational follow-up of the production of the beauty team campaigns on the online/offline medias - Development of the international communication strategy for each product launch (Skincare + Men Expert segments) - Coordination of the stages of creation of the digital campaign by ensuring a coherence with the devices Press and TV - Content production tracking (visual, GIF, videos, landing page) - Customer support in launching new social media platforms… Show more - Follow-up of creation and operational follow-up of the production of the beauty team campaigns on the online/offline medias - Development of the international communication strategy for each product launch (Skincare + Men Expert segments) - Coordination of the stages of creation of the digital campaign by ensuring a coherence with the devices Press and TV - Content production tracking (visual, GIF, videos, landing page) - Customer support in launching new social media platforms, including strategy influencers - Collaboration with Youtube / Instagram / Facebook teams in setting up projects - Development of launch kits for subsidiaries and muses - Daily follow-up: individual client requests, help with briefing, preparation of meetings, updating of the worklist, benchmark, etc. - Presentation of communication devices to internal teams and development of digital kits Campaigns: Cleansing: Pure Clay Masks #InstaDetox - 2 EFFIE GOLD 2017 Hydra Genius #SkinDrink Flower Cleansing Cream #FromDareToBare Skincare: Revitalift Filler Revitalift Cicacrem Revitalift Laser MEX: Hydra Power #StayCool Hydra Energetic #AlwaysOn Invincible Sport #BeInvincible Show less - Follow-up of creation and operational follow-up of the production of the beauty team campaigns on the online/offline medias - Development of the international communication strategy for each product launch (Skincare + Men Expert segments) - Coordination of the stages of creation of the digital campaign by ensuring a coherence with the devices Press and TV - Content production tracking (visual, GIF, videos, landing page) - Customer support in launching new social media platforms… Show more - Follow-up of creation and operational follow-up of the production of the beauty team campaigns on the online/offline medias - Development of the international communication strategy for each product launch (Skincare + Men Expert segments) - Coordination of the stages of creation of the digital campaign by ensuring a coherence with the devices Press and TV - Content production tracking (visual, GIF, videos, landing page) - Customer support in launching new social media platforms, including strategy influencers - Collaboration with Youtube / Instagram / Facebook teams in setting up projects - Development of launch kits for subsidiaries and muses - Daily follow-up: individual client requests, help with briefing, preparation of meetings, updating of the worklist, benchmark, etc. - Presentation of communication devices to internal teams and development of digital kits Campaigns: Cleansing: Pure Clay Masks #InstaDetox - 2 EFFIE GOLD 2017 Hydra Genius #SkinDrink Flower Cleansing Cream #FromDareToBare Skincare: Revitalift Filler Revitalift Cicacrem Revitalift Laser MEX: Hydra Power #StayCool Hydra Energetic #AlwaysOn Invincible Sport #BeInvincible Show less



ba&sh

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Associate

  • Jun 2015 - Jul 2015

  - Assisted showroom account executives during sales meeting. - Worked on active watch to identify new prospects. - Carried out distribution wholesale strategies for lines. - Assisted the merchandisers for the products set up in the showroom. - Contributed to events organization, supported press relationship during events and magazine shooting - Assisted showroom account executives during sales meeting. - Worked on active watch to identify new prospects. - Carried out distribution wholesale strategies for lines. - Assisted the merchandisers for the products set up in the showroom. - Contributed to events organization, supported press relationship during events and magazine shooting



Inspiring Learning

• United States
• Education Administration Programs
• 100 - 200 Employee

• Marketing Assistant

  • Sep 2014 - Dec 2014

  - Helping to drive online traffic with web-related campaign - Conduct market research and analyze consumer rating reports/surveys - Follow-up of creation of writing reports, company brochures, promotional offers - Prepare smart, integrated, research-based presentations and proposals - Helping to drive online traffic with web-related campaign - Conduct market research and analyze consumer rating reports/surveys - Follow-up of creation of writing reports, company brochures, promotional offers - Prepare smart, integrated, research-based presentations and proposals



SANDRO

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Associate

  • Jun 2014 - Jul 2014

  - Sales consultant in ready-to-wear - Replenishment of stocks - Arrangement of the corner - Transfers with other Sandro shops - Managed commercial operations to schedule promotional assets - Transformed customers' needs into my number one goal to reach - Sales consultant in ready-to-wear - Replenishment of stocks - Arrangement of the corner - Transfers with other Sandro shops - Managed commercial operations to schedule promotional assets - Transformed customers' needs into my number one goal to reach



DDB Paris

• Advertising Services
• 300 - 400 Employee

• Art Buyer Assistant/ TV Production

  • Jan 2014 - Apr 2014

  - Booking studios, production equipment, performance and production staff - Organising schedules, meetings, and contracts - Contacting the providers (photographers, models, producers) - Booking studios, production equipment, performance and production staff - Organising schedules, meetings, and contracts - Contacting the providers (photographers, models, producers)



EL Conciergerie

• Assistant communication RP

  • Jun 2013 - Aug 2013

  EL CONCIERGERIE is a digital concierge service in Paris specialized in beauty and well being. Photographers, videographers, stylists, designers, VIP shoppers, hair stylist, make-up and manicure artists, dancers, sports coaches etc. - Help implement communications strategies - Provide administrative support to programs and internal teams - Draft and edit communications copy (e.g. press releases, publications, social media posts) - Assist in maintaining web content and… Show more EL CONCIERGERIE is a digital concierge service in Paris specialized in beauty and well being. Photographers, videographers, stylists, designers, VIP shoppers, hair stylist, make-up and manicure artists, dancers, sports coaches etc. - Help implement communications strategies - Provide administrative support to programs and internal teams - Draft and edit communications copy (e.g. press releases, publications, social media posts) - Assist in maintaining web content and executing social media strategies - Update databases and media lists - Maintain calendars and appointments - Prepare presentations and reports Show less EL CONCIERGERIE is a digital concierge service in Paris specialized in beauty and well being. Photographers, videographers, stylists, designers, VIP shoppers, hair stylist, make-up and manicure artists, dancers, sports coaches etc. - Help implement communications strategies - Provide administrative support to programs and internal teams - Draft and edit communications copy (e.g. press releases, publications, social media posts) - Assist in maintaining web content and… Show more EL CONCIERGERIE is a digital concierge service in Paris specialized in beauty and well being. Photographers, videographers, stylists, designers, VIP shoppers, hair stylist, make-up and manicure artists, dancers, sports coaches etc. - Help implement communications strategies - Provide administrative support to programs and internal teams - Draft and edit communications copy (e.g. press releases, publications, social media posts) - Assist in maintaining web content and executing social media strategies - Update databases and media lists - Maintain calendars and appointments - Prepare presentations and reports Show less



Agence Hopscotch

• France
• Public Relations and Communications Services
• 100 - 200 Employee

• Project Manager

  • Jan 2013 - Mar 2013

  - Responsible for the efficient operation, communication and delivery the campaign - Organisation of events for the launch of« Renault Captur » car - Create strategic recommendations by proposing 360° media plans - Responsible for the efficient operation, communication and delivery the campaign - Organisation of events for the launch of« Renault Captur » car - Create strategic recommendations by proposing 360° media plans



GERARD DAREL

• France
• Retail Apparel and Fashion
• 300 - 400 Employee

• Sales Associate

  • Jun 2012 - Jul 2012

  - Sales consultant in ready-to-wear - Replenishment of stocks - Arrangement of the corner - Transfers with other Sandro shops - Managed commercial operations to schedule promotional assets - Transformed customers' needs into my number one goal to reach - Sales consultant in ready-to-wear - Replenishment of stocks - Arrangement of the corner - Transfers with other Sandro shops - Managed commercial operations to schedule promotional assets - Transformed customers' needs into my number one goal to reach



University of California, Berkeley, Haas School of Business

• United States
• Higher Education
• 700 & Above Employee

• Summer Camp

  • Jul 2009 - Aug 2009

  University of Berkeley - San Francisco (USA) - English lessons - Creative writing lessons - Creation of the school newspaper and in charge of the video editing - Event planning: summer parties, galas, workshops University of Berkeley - San Francisco (USA) - English lessons - Creative writing lessons - Creation of the school newspaper and in charge of the video editing - Event planning: summer parties, galas, workshops



Christian Lacroix SNC

• France
• Apparel & Fashion
• 1 - 100 Employee

• Assistant at the haute couture's workshop

  • Jan 2009 - Feb 2009

  Christian Lacroix creation workshop - Observation and learning of the workshop - Creation of accessories and cocktail dresses - Personal creations at the sewing workshop Christian Lacroix creation workshop - Observation and learning of the workshop - Creation of accessories and cocktail dresses - Personal creations at the sewing workshop



Amherst College

• United States
• Higher Education
• 700 & Above Employee

• Summer camp

  • Jul 2008 - Aug 2008

  Université : Amherst College (USA, MA) - Marketing classes - Photography classes Université : Amherst College (USA, MA) - Marketing classes - Photography classes



Camp Half Moon

• Recreational Facilities
• 1 - 100 Employee

• Summer camp

  • Jul 2004 - Aug 2004

  Summer Camp Half Moon (USA, MA) - English lessons - Sports and cultural activities - Participation in the organization of events Summer Camp Half Moon (USA, MA) - English lessons - Sports and cultural activities - Participation in the organization of events