Experience

Gleaner Life Insurance Society

• United States
• Insurance
• 1 - 100 Employee

• Marketing and Communications Manager

  • May 2022 - Present

• Marketing Coordinator

  • Jan 2019 - May 2022

• Senior Digital Marketer

  • Jun 2017 - Jan 2019

• Senior Copywriter

  • Aug 2015 - Jun 2017



Spring Arbor University

• United States
• Higher Education
• 400 - 500 Employee

• Adjunct Communications Instructor

  • Sep 2013 - Dec 2020

  I co-teach a freshman course that introduces communications students to Adobe Creative Suite. I develop curriculum, establish academic outcome goals and work with students to ensure learning outcomes are achieved. I also helped write an online course for the university's Bachelor of Arts in Communication Leadership program. Through this experience, I wrote, edited and tested curriculum using Blackboard.

• Director of Editorial Services | Senior Writer/Editor

  • Jun 2012 - Jul 2015

  In this role, I oversee content creation and execution for the marketing and communications department. I team with university employees to create and edit content to recruit prospective students, communicate with current students and maintain relationships with alumni and the community. My content is used in university publications and in all marketing-related projects including brochures, postcards, emails, print ads and radio ads. I also lead our social media efforts including the… Show more In this role, I oversee content creation and execution for the marketing and communications department. I team with university employees to create and edit content to recruit prospective students, communicate with current students and maintain relationships with alumni and the community. My content is used in university publications and in all marketing-related projects including brochures, postcards, emails, print ads and radio ads. I also lead our social media efforts including the management of all social media handles (Facebook, Twitter, LinkedIn, Instagram, Flickr, Vimeo and YouTube) and our student-written blog site, SAUspace.com. I supervise student writers and interns. My work continues to entail serving as the editor of the Journal, Spring Arbor University's alumni magazine, and as primary resource for media relations.

• Editor

  • Jun 2011 - Jul 2015

  I direct story selection and timelines for each issue of the Journal, Spring Arbor University's alumni magazine, which reaches 30,000 alumni and friends of the university. I also write features and edit stories, coordinate work with photographers and graphic designers, and work with the alumni and advancement departments to ensure the right messaging is used to reach our constituents.

• Media Relations

  • Jun 2004 - Jul 2015

  I have served as the primary resource for media relations during the entirety of my career. My work includes working with a public relations firm in an effort to increase media coverage. I write and distribute press releases and network with media professionals to achieve university outreach goals. My work often includes collaboration with other departments and stakeholders of the university to achieve common goals. I also help contribute information to the Spring Arbor University… Show more I have served as the primary resource for media relations during the entirety of my career. My work includes working with a public relations firm in an effort to increase media coverage. I write and distribute press releases and network with media professionals to achieve university outreach goals. My work often includes collaboration with other departments and stakeholders of the university to achieve common goals. I also help contribute information to the Spring Arbor University community, and I have helped drive other communication initiatives like discovering a better way to distribute news to the hometown newspapers of students.