Experience

EducationAll Australia
• Australia
• Retail
• 1 - 100 Employee
• Product & Marketing Manager

  • Nov 2021 - Present


JLR Projects

• Australia
• Advertising Services

• Marketing, Communications & Events Specialist

  • Sep 2020 - Present

  - Project Management - Marketing Strategy - Marketing Plan Development - Marketing Budget Planning / Management - Event Management I specialise in supporting small businesses with short or long term marketing, communications or events projects. I have over 30 years’ experience in strategic planning, end-to-end campaign management, relationship and stakeholder management, budget management, media buying and planning, television and radio commercial production and event management. I am highly organised and the sort of person who gets in and gets things done. I have been part of and led hardworking, hands-on and results orientated teams for many years. I pride myself on my dedicated and passionate nature. I have a positive attitude and the ability to effectively communicate with people on all levels. I have often been praised for my keen eye for detail and my ability to ensure tight deadlines are met. For over 20 years I worked as part of a dynamic and results orientated Marketing team at the Greater Building Society. I worked as part of a small team and this often required that I managed projects independently. To achieve cut through in a highly crowded market, we continually strived to think outside of the square in our marketing strategies. The highly successful Greater Getaways “Get a Home Loan, Get a Free Holiday” and Jerry Seinfeld campaigns are a prime example of this. For the last 8 years I had the privilege of working for Educational Experience in the Category Management / Merchandising and Marketing & Communications teams. My role of Head of Marketing & Communications saw me manage a team of 8 marketing, communications and graphic design specialists to define, build and protect the brand by delivering best practice marketing campaigns and customer communications. Want to hear from my peers? See the Recommendations below. Show less



Educational Experience

• Australia
• Retail
• 1 - 100 Employee

• Head of Marketing & Communications

  • Jul 2019 - Jun 2020

  Responsible for defining, building and protecting the brand by delivering best practice marketing campaigns and customer communications. Developing and executing marketing strategies to launch and showcase new and existing products, services and partnerships.* Develop and execute innovative strategies aimed at growing the business, achieving sales targets and enhancing the customer experience.* Ensure brand awareness and brand consideration is consistent and reflected in all areas of the business.* Manage the public perception of our products, brand and company by directing and managing internal and external communications, events and programs.* Ensure marketing messages are integrated in all communications.* Lead cross-functional teams to execute campaigns and customer focused initiatives.* Manage performance of Marketing, Communications and Graphics team. Show less

• Campaign Manager

  • Jun 2017 - Jul 2019

  Responsible for developing detailed planning strategies and managing resources to support the effective and efficient execution of all marketing activation activity. * Oversee the day-to-day operation of the Marketing, Communications and Graphics team.* Lead cross-functional teams to execute campaigns and customer focused initiatives.* Develop and execute annual marketing activation plan to drive sales and support the achievement of business objectives.* Manage and support the maintenance of a detailed communications plan. Show less

• Merchandising Campaign Manager

  • Aug 2016 - Jun 2017

  * Understand the product sourcing and category selection strategy from the Category Specialist to deliver and maintain profitable and attractive products to relevant segments and marketplaces. * Understand the strategy for sourcing new and existing products to meet customer needs.* Provide insights on competitor activity to aid sourcing of new and existing products.* Generate and evaluate competitive product ideas and investigate market opportunities.* Obtain, interpret and provide information to and from key stakeholders and channel to campaign development teams.* Work closely with Merchandising team to manage communication, workflow, timelines and execution of campaigns with key stakeholders.* Work closely with Merchandising team to deliver detailed category/product briefs and review material to ensure it meets agreed vision and requirements of the category/product.* Work closely with Marketing team to ensure products represented appropriately. * Work closely with Category Specialists to ensure key brands on aligning their products with relevant campaign to achieve set targets. Show less

• Senior Category Manager

  • Aug 2012 - Aug 2016

  * Oversee the day-to-day operation of the Category Specialist team.* Build and maintain strong relationships with suppliers. * Understand, research and identify relevant products by category that deliver on business requirements and customer needs. * Conduct product performance reviews to ensure effective stock turns and minimum stock performance issues.* Develop promotional programs for category or specific products.* Work closely with the Graphics team to ensure the production of all catalogues are completed in a timely manner. * Attend international and domestic Trade Fairs. Show less



Concept Creative Communications

• Account Manager

  • Jan 2012 - Jun 2012

  * Managing relationships with current clients. * Establishing contact with potential clients including direct mail campaigns, cold calling and presentation meetings. * Providing clients with strategic direction for projects. * Project management – ensuring projects are on time and on budget. * Production management – from script writing to shot lists to behind the camera interviewing and directing. * Managing relationships with current clients. * Establishing contact with potential clients including direct mail campaigns, cold calling and presentation meetings. * Providing clients with strategic direction for projects. * Project management – ensuring projects are on time and on budget. * Production management – from script writing to shot lists to behind the camera interviewing and directing.



Greater Building Society

• Advertising & Media Coordinator

  • Mar 1989 - Dec 2011

  * Integral part of the strategy and implementation for all campaigns. * Managing the production of all television and radio commercials including creative briefs to Advertising Agency, script approval, production supervision and final approval. * Managing direct media buying - television, radio, press including negotiation of rates, planning briefs and approval of schedules. Responsible for optimising sales results from allocated marketing expenditure. * Managing the production and printing of marketing material including creative briefs for the Art Studio, liaising with Printers and proofing of final artwork. * Conducting face-to-face interviews with customers as part of the selection process for testimonial television commercials. * Event management including campaign launches and the highly successful annual corporate golf day. * Managing production of annual report and accommodation directory. * Managing radio promotions including sending KOFM & Hot Tomato to Las Vegas and SeaFM to Hollywood to promote the “Get a home loan, get a free holiday” campaigns. * Managing and mentoring the Marketing Assistant. Show less