Experience

NXT GEN Technologies

• United States
• Information Technology & Services
• 1 - 100 Employee

• VP of Marketing & Business Development Consultant

  • Mar 2023 - Present



Objective Marketing Group

• Miami, Florida

• Principal

  • May 2009 - Present

  I revamp and elevate the marketing efforts of diverse businesses by providing strategic analysis, effective solutions, and in-depth marketing expertise to help them reach their target audience and boost sales of their products or services. I revamp and elevate the marketing efforts of diverse businesses by providing strategic analysis, effective solutions, and in-depth marketing expertise to help them reach their target audience and boost sales of their products or services.



Assurant

• United States
• Insurance
• 700 & Above Employee

• Client Marketing Manager

  • Mar 2015 - Nov 2015

  Served as a strategy and marketing professional leading projects that drove the extension, growth and profitability of wireless products. • Partnered with Account Executives and Sales Optimization field teams to plan, develop, implement and measure strategic and tactical marketing plans • Partnered with Sales Optimization teams to bring best in class integrated marketing communications solutions. • Worked closely with Sales Optimization team and client to integrate brand tone/voice into all of the field programs, leading with strategy as well as tactical support by managing and facilitating the work process with creative services, client, legal and compliance • Conceived, plans, and executed design strategies by working with creative team to take marketing content live • Copywriting for each campaign or marketing piece • Oversee printing process. Knowledgeable in print specifications to coordinate final production, printing and delivery • Managed projects from inception through completion, overseeing collateral development, maintaining a strong command of each project’s status, while completing each in a timely manner • Reviewed materials, proofread content, ensure appropriate branding & approve materials for final distribution • Identified new sales/communication vehicles that would increase client revenue opportunities and managed team responsible for developing concepts based on relevant consumer and business insight Show less



DraftFCB

• Miami, Florida

• Regional Account Manager

  • Jun 2007 - Apr 2009

  Manage and develop the marketing/sales strategies for over 15 countries. Responsible for Kraft Foods Biscuit Division, main objective was to build partnerships with vendors, distribution channels and other groups in the organization in order to ensure global alignment and coordination between all countries. Supervise, guide and evaluate local team of marketing managers as well as local agencies. • Lead the planning and execution of marketing plans for all countries under my responsibility. • Develop business cases and manage test market activities for the launching and introduction of new market products. • Interpret and evaluate information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research. • Work with legal department in the analysis of media channels, point of sale materials, press releases, social media postings, games/sweepstakes rules and other advertising and promotional materials for compliance with marketing and intellectual property laws, trade regulations, industry standards, nutrition guidelines and company policies. • Lead the development of social media advertising efforts and international websites in accordance with policies. Show less



SiboneyUSA

• Miami, Florida

• Director of Client Services

  • Oct 1998 - May 2007

  Managed accounts such as Quaker Oats, Equal, Kellogg’s, Keebler & Sedano’s Supermarkets. Main focus the last 4 years was to supervise Kellogg’s campaigns designed to promote and develop the brand Kellogg’s morning food products in the main US Hispanic markets. Guide and provide leadership to vendors and other Kellogg’s advertising agencies in the execution of promotional plans. Oversee all campaigns and activities for clients which included media relations, PR, TV and Radio Production as well as grass root events. Produce, Control and monitor marketing expenditures and advertising budgets. • Ensured the successful execution of promotional programs. • Evaluated and presented promotional and co-op proposals (e.g. Kellogg’s and Disney). • Scouted talent or any other residuals necessary for promotional execution. • Worked with Kellogg’s legal team on the development of promotional legal lines, rules and regulations and fulfillment guidelines. • Negotiated media buying as well as supervised the elaboration and production of elements necessary for promotional execution. • Developed and implement marketing plans, grass root events, channel merchandising and special packaging programs. Show less



Public Image Limited

• Miami, Florida

• Account Executive

  • Jul 1997 - Mar 1998

  Support the positioning and corporate identity of Grupo Taca, KLM Worldwide and Cross Pens International. Responsible for the strategic and tactical development of business plans. Planned, forecasted and analyzed the performance and prepared recommendations for action to maximize profitability. Responsibilities included interpreting market research and competitive analysis, brand development, sales objectives, expense budgets, volumes forecast, promotional plans and development of local advertising plans. • Managed successful new product launching into markets, as well as packaging and penetration strategy. • Oversaw and implemented Grupo Taca’s Corporate Identity and creative development working with BOEING • Provided leadership and training to sales and marketing teams. • Developed and implement marketing plans, grass root events, channel merchandising • Coordinated market research activities, interpreted results and made appropriate recommendations. Show less



Sanchez & Levitan

• Miami, Florida

• Account Coordinator

  • Mar 1997 - Jul 1997

  Assist in managing and supporting marketing efforts and grassroot events pan regionally for BellSouth. • Assisted in all day to day client activities. • Handled all traffic coordinating. • Gathered competitive research and assisted in focus groups. • Coordinated and supervised all broadcast productions. • Responsible for media insertions and billing. Assist in managing and supporting marketing efforts and grassroot events pan regionally for BellSouth. • Assisted in all day to day client activities. • Handled all traffic coordinating. • Gathered competitive research and assisted in focus groups. • Coordinated and supervised all broadcast productions. • Responsible for media insertions and billing.



BBDO Miami

• Miami, Florida

• Traffic Coordinator

  • Oct 1995 - Mar 1997

  Provide support for all agency clients ensuring that all projects meet deadlines and are executed flawlessly from inception to delivery. • Responsible for organizing and prioritizing all daily art department projects. • Worked closely with Account Executives to ensure all deadlines were met. • Review all materials prior to releasing to production department. • Proofread all materials and ordered and handled all blue lines, color keys and samples. • Assisted in all press checks. • Produced weekly and monthly status reports and oversaw all billing. • Managed all vendor relations. Show less