Julie Rice-Witherell
Manager, Global Advertising Sales at IAAPA- Claim this Profile
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Bio
Bill Michalisin
I worked with Julie for 7 years while she was in sales and relationship development for The IIA. During our time together, I was always impressed with her focus on and commitment to her clients, her understanding of their needs, and her ability to work collaboratively across the organization to support their success while achieving our overall strategic objectives. She is a team player, someone who cares about others and is always willing to step in as a leader during good and hard times to ensure success, not just her success, but of the team. I highly recommend Julie and believe any organization lucky enough to bring her onboard will see her as an asset, realizing these benefits and more.
Emily R. Popovich, ICAE
Julie is a thoughtful and wise leader and a true team player no matter the situation at hand - an asset to any organization and truly missed by our team. Her calm in the midst of the 2020 storm was a blessing to our entire convention department - she is always dedicated, patient, diligent, and
Bill Michalisin
I worked with Julie for 7 years while she was in sales and relationship development for The IIA. During our time together, I was always impressed with her focus on and commitment to her clients, her understanding of their needs, and her ability to work collaboratively across the organization to support their success while achieving our overall strategic objectives. She is a team player, someone who cares about others and is always willing to step in as a leader during good and hard times to ensure success, not just her success, but of the team. I highly recommend Julie and believe any organization lucky enough to bring her onboard will see her as an asset, realizing these benefits and more.
Emily R. Popovich, ICAE
Julie is a thoughtful and wise leader and a true team player no matter the situation at hand - an asset to any organization and truly missed by our team. Her calm in the midst of the 2020 storm was a blessing to our entire convention department - she is always dedicated, patient, diligent, and
Bill Michalisin
I worked with Julie for 7 years while she was in sales and relationship development for The IIA. During our time together, I was always impressed with her focus on and commitment to her clients, her understanding of their needs, and her ability to work collaboratively across the organization to support their success while achieving our overall strategic objectives. She is a team player, someone who cares about others and is always willing to step in as a leader during good and hard times to ensure success, not just her success, but of the team. I highly recommend Julie and believe any organization lucky enough to bring her onboard will see her as an asset, realizing these benefits and more.
Emily R. Popovich, ICAE
Julie is a thoughtful and wise leader and a true team player no matter the situation at hand - an asset to any organization and truly missed by our team. Her calm in the midst of the 2020 storm was a blessing to our entire convention department - she is always dedicated, patient, diligent, and
Bill Michalisin
I worked with Julie for 7 years while she was in sales and relationship development for The IIA. During our time together, I was always impressed with her focus on and commitment to her clients, her understanding of their needs, and her ability to work collaboratively across the organization to support their success while achieving our overall strategic objectives. She is a team player, someone who cares about others and is always willing to step in as a leader during good and hard times to ensure success, not just her success, but of the team. I highly recommend Julie and believe any organization lucky enough to bring her onboard will see her as an asset, realizing these benefits and more.
Emily R. Popovich, ICAE
Julie is a thoughtful and wise leader and a true team player no matter the situation at hand - an asset to any organization and truly missed by our team. Her calm in the midst of the 2020 storm was a blessing to our entire convention department - she is always dedicated, patient, diligent, and
Experience
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IAAPA
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United States
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Non-profit Organization Management
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100 - 200 Employee
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Manager, Global Advertising Sales
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Jun 2022 - Present
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Informa
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United Kingdom
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Information Services
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700 & Above Employee
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Sales Manager
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Jan 2022 - May 2022
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IAAPA
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United States
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Non-profit Organization Management
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100 - 200 Employee
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Manager, Global Advertising Sales
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Apr 2021 - Jan 2022
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IAAPA
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United States
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Non-profit Organization Management
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100 - 200 Employee
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Director, Sales and Exhibit Marketing
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Mar 2019 - Oct 2020
*Responsible for sales strategies and marketing efforts related to IAAPA Expo Exhibit Space and for overachievement of financial and square footage goals *Designed and implemented nonconventional floorplan consisting of ten targeted pavilions between two buildings, producing fresh and innovative experience for exhibitors and attendees *Initiated new procedure for Space Allocation process with personal contact *Managed all aspects of exhibit sales process; solicitation plan, creation of marketing messaging, design and oversight of production of collateral and contract, space allocation execution, and guidance and leadership of North American sales team. Show less
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The Institute of Internal Auditors Inc.
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United States
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Non-profit Organizations
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200 - 300 Employee
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Sales Manager of Advertising, Exhibits and Sponsorship
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Jan 2008 - Mar 2019
*Prospected accounts for exhibit space sales and sponsorship opportunities for ten annual conferences, and all print, electronic, online, and digital advertising options. *Traveled to international and national conferences for on-site management of sponsorship fulfillment and exhibit hall operations *Identified and developed unique and advantageous relationships for future opportunity *Worked closely with entire Enterprise wide sales team to discuss sales strategies, and to cross sell all opportunities *Responsible for execution and review of RFP to secure trade show contractor, stand builder, and material handling provider for global event on annual basis, and domestic events on multi-year basis *Collaborated with internal departments and sales team to advocate for sponsor opportunities, proof all signage and deliverables prior to production, and to ensure client and sales expectations were net *Sustained alliance with established Principal Partners, Industry Leaders, and Sponsors providing value-added services Show less
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Freeman Company
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United States
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Events Services
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700 & Above Employee
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Sales Manager
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Mar 2000 - Jan 2008
*Responsible for prospecting and contracting of trade show services to national and local associations on a one-time or multi-year basis *Was primary Account owner on two annual events equating to $7M in revenue *Handled all aspects of sold accounts: contract generation, communication with client throughout entire event cycle, creation of all work tickets for production of event, onsite management of execution of client's needs, invoicing, and securing future business. *Responsible for prospecting and contracting of trade show services to national and local associations on a one-time or multi-year basis *Was primary Account owner on two annual events equating to $7M in revenue *Handled all aspects of sold accounts: contract generation, communication with client throughout entire event cycle, creation of all work tickets for production of event, onsite management of execution of client's needs, invoicing, and securing future business.
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Orange County Convention Center
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United States
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Hospitality
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100 - 200 Employee
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Event Coordinator
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Oct 1997 - Mar 2000
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Freeman Company
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United States
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Events Services
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700 & Above Employee
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Acccount Executive - Exhibitor Sales
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Jul 1995 - Oct 1997
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Education
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1987 - 2001
New Mexico State University
Bachelor of Business Administration, Marketing
Community
