Julie O'Brien (Malcolm)
Caltex Marketing Manager at Z Energy NZ- Claim this Profile
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Bio
Experience
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Z Energy NZ
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New Zealand
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Oil and Gas
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700 & Above Employee
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Caltex Marketing Manager
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Jan 2023 - Present
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Scrum Master
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Jul 2022 - Jan 2023
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Marketing Manager
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Sep 2021 - Jul 2022
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Marketing Manager - Brand and Loyalty
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Feb 2019 - Sep 2021
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Brand and Content Specialist
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Jun 2015 - Feb 2020
Responsible for:- Strategic development of brand communication platforms, including development and execution of communication strategies and creative platforms for the Z and Caltex brands.- Development and execution of Z’s annual brand plan, delivering on the Z brand promise, brand pillars, values, and architecture.- Strategic development and implementation of Z’s Good in the Hood neighbourhood programme, including all marketing communications and internal engagement.- Development and execution of Z's content strategy, including story generation, channel planning and stakeholder management.- Strategic development and implementation of Z’s Ask Mike social media platform. Show less
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Corporate Communications Advisor
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Oct 2012 - Jun 2015
Responsible for:- Execution of Z’s media engagement and external stakeholder plan through proactive delivery of external messages and events.- Development and oversight of the company’s internal communications strategy and plan.- Ensuring the continued and growing engagement of customers and the public through Z’s digital presence and contributing to Z’s social media strategy.- Supporting Z’s investor relations function, including preparing major reports such as the company annual report.- Supporting the broader business with well-considered strategic communications advice as required and ensuring consistent, high quality and accurate communications.- Managing Z’s day-to-day media coverage and reporting on it, including fronting media. Show less
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Executive Assistant
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Aug 2011 - Oct 2012
Responsible for:- Co-ordinating Committee papers, CEO Report, and other leadership meeting material- Prioritising General Managers' agendas - Arranging travel and meetings by developing itineraries and agendas; booking flights and other transportation; arranging accommodation and meeting venues.- Providing administrative support to produce reports, documents, correspondence, and invitations.- Co-ordinating and/or developing briefing papers, including related research.- Completing projects and special assignments by establishing objectives; determining priorities; managing time; gaining cooperation of others; monitoring progress; problem-solving; making adjustments to plans when necessary.- Improving quality results by studying, evaluating, and re-designing processes; implementing changes where necessary. Show less
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Education
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Marketing Week Mini MBA with Mark Ritson
Brand Management