Experience

Emmi Group

• Switzerland
• Dairy Product Manufacturing
• 700 & Above Employee

• Marketing Manager France

  • Aug 2018 - Present

  On ready to drink coffee business (Republic of Blends / Emmi Caffè Latte brand): - Creation and execution of the marketing plans (NPD, analysis, in store activation...) - Coordination with the headquarter - Business review with retailers On cheese business (no name / private label) - Management on the assortment (innovation/renovation, analysis of the performance...) - Follow up of tender bids (from cost estimation to product development) - Support to Sales (assortment recommandations, tools développement, meetings with customers...) Show less



Tereos

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Manager Béghin Say

  • Apr 2017 - Jul 2018

  On the French retail market and for the sugar brands Béghin Say and La Perruche: - Market analysis: analysis of brand performances, tracking of NPD's performances, analysis of market trends - In store promotion: development of trade marketing and merchandising, implementation of promotional operations and analysis of the results - Marketing Development: part of new product development (focus groups, products tasting...) and of the range renovation (new packaging development) On the French retail market and for the sugar brands Béghin Say and La Perruche: - Market analysis: analysis of brand performances, tracking of NPD's performances, analysis of market trends - In store promotion: development of trade marketing and merchandising, implementation of promotional operations and analysis of the results - Marketing Development: part of new product development (focus groups, products tasting...) and of the range renovation (new packaging development)



McCormick & Company

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Manager Foodservice Continental Europe

  • Feb 2016 - Dec 2016

  On FoodService Market in: France, Germany, Switzerland for the brands: Ducros/McCormick, Vahiné, Thai Kitchen: - Relaunch of a product range (analysis, recommendations, implementation of the action plan) - Implemation of 2016 marketing plan (press, digital, trade) - Part of 2017 innovation plan (analysis of the market, recommendations) - Follow up brands performances and marketing budget (P&L) On FoodService Market in: France, Germany, Switzerland for the brands: Ducros/McCormick, Vahiné, Thai Kitchen: - Relaunch of a product range (analysis, recommendations, implementation of the action plan) - Implemation of 2016 marketing plan (press, digital, trade) - Part of 2017 innovation plan (analysis of the market, recommendations) - Follow up brands performances and marketing budget (P&L)



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager Assistant Female Deodorants

  • Jan 2015 - Jul 2015

  For the brands Dove, Rexona & Monsavon Deodorants: Analysis of brands and NPD performances (Nielsen, Kantar) Customer Relationship Management (print magasine, website, coupons) Update of brands website Management of packaging renovation projects Support on media and PR activation projects For the brands Dove, Rexona & Monsavon Deodorants: Analysis of brands and NPD performances (Nielsen, Kantar) Customer Relationship Management (print magasine, website, coupons) Update of brands website Management of packaging renovation projects Support on media and PR activation projects



McCormick & Company

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Assistant Brand Manager Foodservice Continental Europe

  • Dec 2013 - Aug 2014

  On FoodService Market in: France, Germany, Switzerland for the brands: Ducros, Vahiné, Thai Kitchen, McCormick: Creation of recipe books of France, Swiss and Belgium Creation of sales force tools: product catalogue, display, trade ads Launch of Swiss website & French website pre-launch Management of packaging renovation project for all French and Swiss SKUs On FoodService Market in: France, Germany, Switzerland for the brands: Ducros, Vahiné, Thai Kitchen, McCormick: Creation of recipe books of France, Swiss and Belgium Creation of sales force tools: product catalogue, display, trade ads Launch of Swiss website & French website pre-launch Management of packaging renovation project for all French and Swiss SKUs



Accro-Web

• Région de Marseille, France

• Responsable of Marketing Development

  • Jun 2013 - Nov 2013

  In a web agency: E-mailing & newsletter management Community Management Search Engine Opitimization (SEO) Support of sales team In a web agency: E-mailing & newsletter management Community Management Search Engine Opitimization (SEO) Support of sales team