Experience

World's Finest® Chocolate

• United States
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Fundraising

  • Aug 2022 - Present



B. Reed Properties

• SE Michigan

• Property Manager

  • Jul 2020 - Jul 2022

  Oversees the day to day operations of rental properties in SE Michigan •Attract new tenants by advertising vacancies, obtaining referrals from current tenants, and showing properties •Coordinate with local vendors and contractors for the property renovations •Manage all rent collections and schedule late fees for tenants •Implement rent increases with existing tenants to bring properties up to market rate •Update and maintain records of income, expenses, signed leases, complaints, maintenance, etc •Maintain properties by investigating and resolving tenant complaints, enforcing rules of occupancy, and completing maintenance repairs •Coordinated and complied with government authorities to maintain local city guidelines and regulations Show less



Inspira Marketing Group

• United States
• Advertising Services
• 100 - 200 Employee

• Diageo Territory Manager

  • Jun 2015 - Aug 2020

  Led Activation Army program within Michigan and Cincinnati, an official Diageo on-premise program• Supported the launch of Activation Army, the first Field Manager hired • Worked with Talent Acquisition to hire Field Managers and Activation Specialists in multiple markets across the US• Scheduled and conducted initial phone screens/phone interviews and in-person panel interviews with candidates• Worked with Talent Acquisition to ensure on-boarding process was successfully met• Supported a team of nine on-premise specialists in the Michigan & Ohio markets, supporting over 360 on-premise accounts• Managed an annual team budget of $700,000• Cultivated and grew local partnerships (distributor partners, client counterparts, and key accounts). Ensured alignment and execution with team on local goals and needs of the markets. Customized national programs to reflect regional pillars and priorities. Developed local market menu share strategy to secure right menu placements for Diageo brands• Worked with team to effectively place menus and drink features within account base to grow awareness and trial of program’s priority brands (Ketel One®, Johnnie Walker™ Black, Crown Royal® Deluxe, Captain Morgan™ Original Spiced Rum & Smirnoff®). Efforts grew market volume year over year• Led and championed national launch initiatives. Experience includes: Ketel One® Botanicals launch, Crown Royal Regal Apple™ launch, Crown Royal Peach™ launch, Captain Morgan® LTOs & Jane Walker ™ LTO activations• Program efforts resulted in Michigan continuously being one of the leading markets for Captain Morgan® growth in North America Show less

• Business Development Manager - Guinness® Portfolio

  • Sep 2014 - May 2015

  Sold and marketed the Guinness® portfolio within Dallas Metro on-premise • Developed and maintained meaningful relationships with gatekeepers to build brand advocacy in 100+ on premise key accounts • Worked closely with local distributor partners to align on market needs and goals• Gained new distribution for DGUSA portfolio (Guinness®, Harp®, Smithwick's™, Red Stripe® & Smirnoff Ice®)• Participated with the launch, sale and distribution of Guinness Blonde®• Executed impactful educational brand presentations with gatekeepers and bar staff• Influenced consumer engagement by imparting a thorough knowledge of the brand including category, history, production and taste profile Show less



Burger King

• United States
• Restaurants
• 700 & Above Employee

• Franchise Development Manager

  • Oct 2012 - Apr 2014

  Development and business consultant for 4 franchise groups • Primary point of contact for 34 Burger King® Franchise Restaurants in the Ann Arbor/Detroit Market • Conducted quarterly training sessions with District Managers and Restaurant Managers • Performed in-restaurant evaluations to review and measure operations and develop action plans to maximize potential • Developed strategies and best practices for each restaurant to help increase sales, foot traffic and customer satisfaction • Implemented new product launches and relaunches (ie., Satisfries™, Cheesey Tots™, Chicken Fries) • Assisted/launched an interactive training program designed by Burger King® called BK® GURU • Exceeded Targets in Quarter 3 (2013) by 10.6% • Consistently met or exceeded quarterly sales/traffic goals Show less



Reynolds American Inc.

• Tobacco Manufacturing
• 700 & Above Employee

• Account Manager- Trade Marketing

  • Aug 2010 - Apr 2012

  Sales and marketing consultant • Successfully sold and executed national/local brand building marketing programs and initiatives within a wide variety of franchise and independent retail outlets (110 Outlets) • Acquired new business throughout assigned territory • Adjusted sales tactics to meet changing markets and competitive conditions • Participated with the launch of Camel Crush Bold (July 2011) and Camel SNUS Mint (March 2012) • Participated in relationship marketing by conducting effective "1 to 1" consumer engagements through a thorough understanding of consumer marketing brand strategies • Achieved assigned quantitative and qualitative sales goals and brand building measures • Built outstanding relationships with store managers/owners by providing expert tobacco/consumer insights and advice through the development of individual business plans Show less



Coca-Cola Enterprises, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Account Manager

  • Feb 2010 - Aug 2010

  Managed sales and marketing of Coca-Cola® products in Detroit off premise accounts • Managed (17) large store key accounts within the Metro Detroit market including: Kroger, Meijer, Target, and Glory Markets. • Customized and activated regional and national programming and POS within assigned territory and accounts Experience includes: 2010 FIFA® Coca-Cola®, launch of Iconic Coca-Cola® Classic 2-liter bottles, Coke Zero® NCAA® /March Madness partnership, and re-launch of Mello Yello® • Negotiated key placement for in-store displays and POS to ensure share of mind of consumers and brand outreach. Worked with management to secure premium shelf space/placement in 85% of total accounts • Created and presented bi-monthly business reviews • Earned the 2010 Monster® Blitz Award for selling the most case volume within small and large store accounts (sold 156 cases within 2-week blitz) Show less