Julie James
Director of Marketing at Forney Industries- Claim this Profile
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Bio
Shawn Couzens
There are clients. And there are co-conspirators. The ones who go to the mat for your ideas… make them better… and fight for what’s right. Not because they are edgy or trendy or award-winning ideas. But because they are rooted in the brand's DNA… respectful of its heritage… and true to its essence. At Frontier, Julie was our partner-in-crime. Less a marketing manager, and more a creative partner. She was in the unenviable position of replacing Diane Willmann – the best client I had ever worked for. Yes, Julie had big shoes to fill. And she had to fill them while navigating new ownership, smaller budgets, and a new business model: Turning Frontier into an
Tracy Gohari
Julie is a positive, vibrant and inclusive person, who is strong in idea generation and enthusiasm. She easily facilitates connections. She is also detail-oriented and can easily flex between projects and tasks. She brings a learning mentality to her work and is not afraid to ask questions. As a team member, Julie is collaborative and responsive, and always ready to lend a helping hand.
Shawn Couzens
There are clients. And there are co-conspirators. The ones who go to the mat for your ideas… make them better… and fight for what’s right. Not because they are edgy or trendy or award-winning ideas. But because they are rooted in the brand's DNA… respectful of its heritage… and true to its essence. At Frontier, Julie was our partner-in-crime. Less a marketing manager, and more a creative partner. She was in the unenviable position of replacing Diane Willmann – the best client I had ever worked for. Yes, Julie had big shoes to fill. And she had to fill them while navigating new ownership, smaller budgets, and a new business model: Turning Frontier into an
Tracy Gohari
Julie is a positive, vibrant and inclusive person, who is strong in idea generation and enthusiasm. She easily facilitates connections. She is also detail-oriented and can easily flex between projects and tasks. She brings a learning mentality to her work and is not afraid to ask questions. As a team member, Julie is collaborative and responsive, and always ready to lend a helping hand.
Shawn Couzens
There are clients. And there are co-conspirators. The ones who go to the mat for your ideas… make them better… and fight for what’s right. Not because they are edgy or trendy or award-winning ideas. But because they are rooted in the brand's DNA… respectful of its heritage… and true to its essence. At Frontier, Julie was our partner-in-crime. Less a marketing manager, and more a creative partner. She was in the unenviable position of replacing Diane Willmann – the best client I had ever worked for. Yes, Julie had big shoes to fill. And she had to fill them while navigating new ownership, smaller budgets, and a new business model: Turning Frontier into an
Tracy Gohari
Julie is a positive, vibrant and inclusive person, who is strong in idea generation and enthusiasm. She easily facilitates connections. She is also detail-oriented and can easily flex between projects and tasks. She brings a learning mentality to her work and is not afraid to ask questions. As a team member, Julie is collaborative and responsive, and always ready to lend a helping hand.
Shawn Couzens
There are clients. And there are co-conspirators. The ones who go to the mat for your ideas… make them better… and fight for what’s right. Not because they are edgy or trendy or award-winning ideas. But because they are rooted in the brand's DNA… respectful of its heritage… and true to its essence. At Frontier, Julie was our partner-in-crime. Less a marketing manager, and more a creative partner. She was in the unenviable position of replacing Diane Willmann – the best client I had ever worked for. Yes, Julie had big shoes to fill. And she had to fill them while navigating new ownership, smaller budgets, and a new business model: Turning Frontier into an
Tracy Gohari
Julie is a positive, vibrant and inclusive person, who is strong in idea generation and enthusiasm. She easily facilitates connections. She is also detail-oriented and can easily flex between projects and tasks. She brings a learning mentality to her work and is not afraid to ask questions. As a team member, Julie is collaborative and responsive, and always ready to lend a helping hand.
Experience
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Forney Industries
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United States
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Wholesale
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100 - 200 Employee
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Director of Marketing
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Apr 2023 - Present
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Woodward, Inc.
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United States
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Aviation and Aerospace Component Manufacturing
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700 & Above Employee
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Senior Communications Business Partner
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Mar 2015 - Apr 2023
Woodward is the global leader in the design, manufacture, and service of energy conversion and control solutions for the aerospace and industrial equipment markets. Together with their customers, Woodward is enabling the path to a cleaner, decarbonized world. As part of a three-member communications team for this global company, I specialized in internal/external communications for the Industrial business group and Corporate. As the team worked on developing Woodward's Corporate identity, my duties expanded to include environmental branding in our three new manufacturing facilities and test sites. as well as inclusion on the team that redesigned and maintained the corporate website. Show less
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Frontier Airlines
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United States
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Airlines and Aviation
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700 & Above Employee
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Director, Advertising & Communications
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Jun 2012 - Mar 2015
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Senior Manager, Media
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Mar 2001 - Jun 2012
A member of the advertising team that created Larry the Lynx, Jack the Rabbit, Griswold the Bear, Flip the Dolphin and the rest of the award winning Frontier Spokes-animal campaign. In my position directing the media department I have assisted in creating marketing plans using the animals to promote everything from the product attributes to Superbowl sales. Several detailed highlights are listed below. Head of the Media Department managing staff of 4 including all relationships with media vendors and marketing partners.Assisted in leading company to expand into interactive media platforms. Brought web metrics and 3rd party ad serving in-house to optimize media placements and expenditures.Led the marketing team in strategic development and negotiation of new market acquisition and retention programs utilizing co-op funding to extend the company's marketing dollars. Responsible for managing all aspects of the airlines' media cash/barter plans and placement.Proven ability to negotiate media rates 35-60% below rate card.Management of $15 million media budget. Show less
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Brand Manager
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Mar 1998 - Mar 2001
Product Brand Manager at this local publishing company providing Christian educational resources. I had the opportunity of managing the company's newest product introduction (Faithweaver) and the companies 'cash cow' (Hands-on-Bible Curriculum). Managed $7 million account including strategic planning, marketing, branding, advertising, direct mail, and sales incentives for acquisition and retention goals. Created and implemented all marketing plans for the company's most profitable product line. Qualified leads for the product line increased by 35-40% each year. Created, developed, and implemented marketing and positioning strategy for the company's newest product line producing twice as many qualified leads as planned. Show less
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Education
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University of Northern Colorado
Bachelor of Science Degree, Business; Marketing
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