Julie Haller Smith
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Topline Score
Bio
Jodi Bean
Julie was an outstanding buyer and is an amazing leader. She is one of the most talented individuals I have ever had the pleasure to work with and for. Her knowledge of the cosmetic and retail industry is unfound and her reputation speaks for itself. Julie is a great teacher and motivates people to not only produce results, but influences others to understand the analysis and direction needed to be successful from every angle. She is an outstanding negotiator and builds exceptional relationships with vendors and retail partners. Julie is a true professional and an asset to any organization that she works with.
Kathleen Ward
Julie is a one of the best and most experienced retail buyers I have ever worked with. Julie is very skilled in negotiating with suppliers, strategically planning merchandise assortments and being profitable in managing inventory. Julie consistantly delivered sales increases, improved gross margin and turn while mantaining required model stock and a compelling merchandise assortment. Julie is a very professional person and has the ability to develope strong partnerships with partners inside ans outside the organization. Julie is very respected in the cosmetic industry and would be an asset to any company.
Jodi Bean
Julie was an outstanding buyer and is an amazing leader. She is one of the most talented individuals I have ever had the pleasure to work with and for. Her knowledge of the cosmetic and retail industry is unfound and her reputation speaks for itself. Julie is a great teacher and motivates people to not only produce results, but influences others to understand the analysis and direction needed to be successful from every angle. She is an outstanding negotiator and builds exceptional relationships with vendors and retail partners. Julie is a true professional and an asset to any organization that she works with.
Kathleen Ward
Julie is a one of the best and most experienced retail buyers I have ever worked with. Julie is very skilled in negotiating with suppliers, strategically planning merchandise assortments and being profitable in managing inventory. Julie consistantly delivered sales increases, improved gross margin and turn while mantaining required model stock and a compelling merchandise assortment. Julie is a very professional person and has the ability to develope strong partnerships with partners inside ans outside the organization. Julie is very respected in the cosmetic industry and would be an asset to any company.
Jodi Bean
Julie was an outstanding buyer and is an amazing leader. She is one of the most talented individuals I have ever had the pleasure to work with and for. Her knowledge of the cosmetic and retail industry is unfound and her reputation speaks for itself. Julie is a great teacher and motivates people to not only produce results, but influences others to understand the analysis and direction needed to be successful from every angle. She is an outstanding negotiator and builds exceptional relationships with vendors and retail partners. Julie is a true professional and an asset to any organization that she works with.
Kathleen Ward
Julie is a one of the best and most experienced retail buyers I have ever worked with. Julie is very skilled in negotiating with suppliers, strategically planning merchandise assortments and being profitable in managing inventory. Julie consistantly delivered sales increases, improved gross margin and turn while mantaining required model stock and a compelling merchandise assortment. Julie is a very professional person and has the ability to develope strong partnerships with partners inside ans outside the organization. Julie is very respected in the cosmetic industry and would be an asset to any company.
Jodi Bean
Julie was an outstanding buyer and is an amazing leader. She is one of the most talented individuals I have ever had the pleasure to work with and for. Her knowledge of the cosmetic and retail industry is unfound and her reputation speaks for itself. Julie is a great teacher and motivates people to not only produce results, but influences others to understand the analysis and direction needed to be successful from every angle. She is an outstanding negotiator and builds exceptional relationships with vendors and retail partners. Julie is a true professional and an asset to any organization that she works with.
Kathleen Ward
Julie is a one of the best and most experienced retail buyers I have ever worked with. Julie is very skilled in negotiating with suppliers, strategically planning merchandise assortments and being profitable in managing inventory. Julie consistantly delivered sales increases, improved gross margin and turn while mantaining required model stock and a compelling merchandise assortment. Julie is a very professional person and has the ability to develope strong partnerships with partners inside ans outside the organization. Julie is very respected in the cosmetic industry and would be an asset to any company.
Experience
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FORMA Brands
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United States
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Cosmetics
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100 - 200 Employee
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Oct 2022 - Present
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May 2019 - Oct 2022
Responsible for supporting the Director of Retail Operations in assessing and implementing Morphe Retail initiatives for organizational growth. Manage the execution of retail operations initiatives and projects, while providing ongoing store support to optimize process efficiencies and improved customer experience. Main liaison and lead to Visual Merchandising and Merchandising teams and initiatives.
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Feb 2019 - Apr 2019
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Oct 2018 - Jan 2019
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bareMinerals
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Feb 2015 - Jul 2018
Responsible for driving retail sales and revenue with 3 channel partners; plan and implement marketing strategies to drive sales; own and drive P&L; develop top line sales and receipt forecasts; plan bottoms up forecast; plan visual merchandising updates to support company marketing efforts; liaise with field team to help drive retail sales
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Feb 2013 - Jan 2015
Responsible for driving retail sales and revenue with 3 channel partners; plan and implement marketing strategies to drive sales; own and drive P&L; develop top line sales and receipt forecasts; plan bottoms up forecast; plan visual merchandising updates to support company marketing efforts; liaise with field team to help drive retail sales
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Mar 2009 - Jan 2013
Responsible for driving retail sales and revenue with 3 channel partners; plan and implement marketing strategies to drive sales; own and drive P&L; partner with Channel Planning to develop top line sales and receipt forecasts; plan bottoms up forecast with Channel Planning team; plan visual merchandising updates to support company marketing efforts; liaise with field team to help drive retail sales
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Jan 2008 - Mar 2009
Tops down and bottoms up planning for Department and Specialty Stores; provide analysis to assess business risks and opportunities for individual channels; sku analysis by channel to identify key business drivers
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2007 - 2008
Determine initial forecasts for new product launches; assortment planning by channel; analysis of sales and inventory to determine timing of sku edits; provide Product Development analysis on key categories to determine assortment opportunities
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Nordstrom
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United States
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Retail
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700 & Above Employee
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1999 - 2006
Responsible for sales performance, inventory management, merchandise turn and profitability for largest buying responsibility ($254M); Partnering with internal marketing teams and suppliers to determine annual objectives and working together to achieve annual sales increases
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1997 - 1999
Pioneered position, training Department Managers on marketing initiatives, implementation, and execution, merchandising, communication skills, business analysis, and profitability; acted as a direct link between the Regional Merchandise Manager, Buyers, Store Managers, and Department Managers to communicate division initiatives and objectives
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1997 - 1997
Developed and implemented marketing program to enhance product knowledge, raise staff awareness, and improve sales;Responsible for communicating marketing initiatives to cosmetics department managers and buyers in 62 stores;Worked with resources on new product development;Conducted product knowledge training
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1995 - 1997
Oversaw the day-to-day operations of five spas;Developed marketing initiatives to drive sales in product and services and improve inventory turn;Responsible for budget projections, including profit/loss statements and revenue/expense reports;Helped develop new retail and professional product used in services
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1990 - 1995
Partnered with resources to develop and implement marketing plans to promote and drive business; Buyer for Men’s and Women’s Fragrances and 5 treatment lines; work with department managers to implement marketing objectives, and develop management, merchandising, and communication skills
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Education
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San Jose State University
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
Community
