Experience

Destination Door County

• United States
• Advertising Services
• 1 - 100 Employee

• President and Chief Executive Officer at Destination Door County

  • Nov 2021 - Present

  Sturgeon Bay, Wisconsin, United States



Destination Niagara USA

• United States
• Travel Arrangements
• 1 - 100 Employee

• Vice President Sales & Marketing

  • Jul 2018 - Nov 2021

  Buffalo/Niagara, New York Area Promoted to lead the organization's marketing and sales initiatives to achieve Destination Niagara USA's mission of expanding the economic prosperity of the Niagara Falls USA communities by generating individual and group visitation. Working with key stakeholders including hoteliers, attraction and activity operators.

• Vice President of Marketing & Brand Management

  • Jan 2017 - Jul 2018

  Buffalo/Niagara, New York Area Led the organization's marketing, communications and brand management functions to increase visibility of Niagara County and its assets as a leisure and convention destination, including the development and execution of all digital and print marketing and advertising, public relations, market research, and collateral materials.

• Director of Marketing & Communications

  • May 2014 - Dec 2016

  Niagara Falls, New York Led the organization's marketing and communications functions to increase visibility of Niagara County and its assets as a leisure and convention destination, including the development and execution of all advertising, public relations, market research, collateral materials, e-marketing and social media.



National Park Reservations

• Director of Sales & Marketing

  • May 2013 - May 2014

  Kalispell, Montana National Park Reservations (NPR) is a licensed IATA agency and the oldest and largest independent provider of reservation and information services for National Parks and Gateway communities. Responsible for creating partner relationships and identifying and increasing ancillary revenue through new product development, establishing new partnership program and introducing new communication programs to increase B2C productivity with new website launch in January 2014. Selected… Show more National Park Reservations (NPR) is a licensed IATA agency and the oldest and largest independent provider of reservation and information services for National Parks and Gateway communities. Responsible for creating partner relationships and identifying and increasing ancillary revenue through new product development, establishing new partnership program and introducing new communication programs to increase B2C productivity with new website launch in January 2014. Selected Accomplishments: • Implemented new Partnership Program developed to increase communication, participation and retention of National Park Concessionaires and all hotel, lodging and related hospitality businesses. Show less



Travika

• Director of Business Development

  • Nov 2008 - Sep 2011

  Scottsdale, AZ Travika is a specialized travel and hospitality consultancy group currently providing clients with sales, marketing and distribution in over 25 countries. Partial client list : Questex Media Group, Passport Online Inc., MeetingsIn.com, Alaska Airlines, Corinthia Hotels, HelmsBriscoe International, and Cruise West. Managed B2B and B2C partnerships and enhanced relationships at decision maker level to ensure incremental value was created driving up revenue and increased account retention… Show more Travika is a specialized travel and hospitality consultancy group currently providing clients with sales, marketing and distribution in over 25 countries. Partial client list : Questex Media Group, Passport Online Inc., MeetingsIn.com, Alaska Airlines, Corinthia Hotels, HelmsBriscoe International, and Cruise West. Managed B2B and B2C partnerships and enhanced relationships at decision maker level to ensure incremental value was created driving up revenue and increased account retention. Analyzed the marketplace to identify opportunities and worked with client management teams to gain consensus, input and integrated client solutions. Provided feedback for product updates and was the primary contact for major third party clients in international markets implementing communication strategies to ensure timely information was distributed. Selected Accomplishments: • Developed new sales and marketing framework, pricing and partner strategy for Passport Online’s ResortPort leisure sales product targeting resorts and hotels. • Provided support services to the 25 international sales offices in Travika’s network. • Coordinated communications with international sales offices and support PR distribution channels. • Created and rolled out HelmsBriscoe’s first partnership framework for global and regional hotel chains. • Created educational tools to increase system utilization (and revenue) and the ability to up-sell and cross-sell HelmsBriscoe. www.travika.com Show less



Creative Tourism Consulting

• Proprietor

  • Feb 1994 - Oct 2007

  Established Creative Tourism as a consulting agency providing strategic marketing, sales and management services to a wide range of travel related companies based on my skill sets. Partial client list: Intrasight - Database Marketing and Analytics, (Scottsdale, AZ- (now Zeta Global, NYC), Get2HAWAII (Honolulu, HA), Arizona British American Business Council (Phoenix, AZ), Arizona Hotel & Lodging Association (Phoenix, AZ), Harbor Village Golf & Marina Resort Development (Big Fork, MT), The… Show more Established Creative Tourism as a consulting agency providing strategic marketing, sales and management services to a wide range of travel related companies based on my skill sets. Partial client list: Intrasight - Database Marketing and Analytics, (Scottsdale, AZ- (now Zeta Global, NYC), Get2HAWAII (Honolulu, HA), Arizona British American Business Council (Phoenix, AZ), Arizona Hotel & Lodging Association (Phoenix, AZ), Harbor Village Golf & Marina Resort Development (Big Fork, MT), The Big Mountain Ski & Summer Resort (Whitefish, MT), World Internet Group (UK), Walt Disney Attractions - Disneyland (Anaheim, CA), The United States Travel & Tourism Administration, USTTA - US Department of Commerce (Washington, DC), American Society Of Travel Agents (Alexandria, VA). Selected Accomplishments: • Developed the first business plan for largest ski resort in Montana to transition to a year round attraction. • Acted as client support for Omni Hotels and their relationship marketing strategies. • Generated partner dollars from major hospitality related companies to support the US/Japan 2000 initiative within the US Dept of Commerce. Show less



American Society of Travel Agents

• Director of Marketing Programs

  • 1993 - 1994

  Alexandria, VA Launched strategic marketing and advertising partnerships tied to product endorsements with travel industry and non-travel related companies. I developed partnership marketing vision and strategy along with creating and growing relationships to benefit membership of 22,000 travel agents. Selected Accomplishments: • New partnerships were developed with TravelPro Luggage, Visa, MCI and MacNeil Products. • Secured advertising partnership with USA Today at no cost to… Show more Launched strategic marketing and advertising partnerships tied to product endorsements with travel industry and non-travel related companies. I developed partnership marketing vision and strategy along with creating and growing relationships to benefit membership of 22,000 travel agents. Selected Accomplishments: • New partnerships were developed with TravelPro Luggage, Visa, MCI and MacNeil Products. • Secured advertising partnership with USA Today at no cost to ASTA. • Developed and rolled out ASTA endorsement program. Show less



West Virginia Division of Tourism

• Director of Sales & Marketing

  • 1989 - 1993

  Responsible for developing strategic sales and marketing programs in coordination with the public sector (suppliers and Destination Marketing Organization’s) and related state agencies. Managed a staff of 37 including the State’s eight Welcome Centers along with implementing a global trade show program and special events. In order to generate additional awareness for the state, developed and managed events such as the Kmart Bike Classic, National Tour Association sponsorship events and… Show more Responsible for developing strategic sales and marketing programs in coordination with the public sector (suppliers and Destination Marketing Organization’s) and related state agencies. Managed a staff of 37 including the State’s eight Welcome Centers along with implementing a global trade show program and special events. In order to generate additional awareness for the state, developed and managed events such as the Kmart Bike Classic, National Tour Association sponsorship events and International Trade Missions. Selected Accomplishments: • Created an international trade marketing program resulting in a 160% visitation lift within 3 years. • Developed and implemented several multi-state Appalachian Region international marketing programs. • Established the first state and federal legislative awareness program with West Virginia CVBs. Show less