Experience

Independent Living Charitable Trust

• New Zealand
• Wellness and Fitness Services
• 1 - 100 Employee

• Board Member

  • Apr 2022 - Present

  Board Trustee for Independent Living - a charity delivering exceptional support, advice and products for disabled and elderly New Zealanders. I’m excited to contribute governance and strategy support in a growth industry that makes peoples life’s better. Or as Independent Living so succinctly say “Your Life, Your Way!”

• Marketing Consultant

  • Aug 2021 - Present



RX Group

• New Zealand
• Business Consulting and Services
• 1 - 100 Employee

• Senior Marketing Consultant

  • Feb 2022 - Present

  RetailX and RX are an amazing group of senior marketers passionate about the growth of their clients businesses. I’m delighted to be supporting Manawanui on their journey as a leading provider of Individualised funding - ensuring optimal customer experience, class leading product and service provision, and choice / control in how disabled New Zealanders are cared for RetailX and RX are an amazing group of senior marketers passionate about the growth of their clients businesses. I’m delighted to be supporting Manawanui on their journey as a leading provider of Individualised funding - ensuring optimal customer experience, class leading product and service provision, and choice / control in how disabled New Zealanders are cared for



Metlifecare

• New Zealand
• Hospitals and Health Care
• 300 - 400 Employee

• General Manager Marketing

  • Oct 2017 - Jul 2021

  Metlifecare is a leader in retirement villages, with massive development growth, some amazing initiatives already launched and many under development. My time at Metlifecare saw the relaunch of the brand, year on year sales and price growth and brand consideration increase substantially, in a highly competitive marketplace. I led a team of talented marketers to significantly decrease average cost of sale, increase conversion rates and drive brand preference, as well as initiatives to drive resident satisfaction including the multi award winning Virtual Village. My real pride though was the massive increases in satisfaction and NPS scores achieved in my team and our residents.



SkyCity Entertainment Group

• New Zealand
• Hospitality
• 700 & Above Employee

• General Manager Marketing

  • Nov 2013 - Jun 2017

  A fabulous opportunity to help drive best marketing practice and a customer-centric strategy at New Zealand's largest single site entertainment company. Working with a 100+ team of talented marketers and loyalty executives, and some great Operational teams running the best restaurants, hotels and casino in New Zealand, I have been lucky to be part of a leadership team driving double digit growth. A fabulous opportunity to help drive best marketing practice and a customer-centric strategy at New Zealand's largest single site entertainment company. Working with a 100+ team of talented marketers and loyalty executives, and some great Operational teams running the best restaurants, hotels and casino in New Zealand, I have been lucky to be part of a leadership team driving double digit growth.



The Warehouse

• New Zealand
• Retail
• 700 & Above Employee

• General Manager Marketing

  • Dec 2012 - Sep 2013

  Lead team (50+) providing Customer Insight, Marketing Planning and Communications and in-house Production team. Develop Brand Re-appraisal Strategy Introduce more robust processes and ways of working to team. Lead team (50+) providing Customer Insight, Marketing Planning and Communications and in-house Production team. Develop Brand Re-appraisal Strategy Introduce more robust processes and ways of working to team.



Warehouse Stationery

• New Zealand
• Retail
• 100 - 200 Employee

• General Manager - Marketing

  • Feb 2011 - Nov 2012

   Marketing team of 9, budget of $13m Achieved a huge sales turnaround from 2 consecutive years of SSS decline to a 21% gain in 2009, followed by 2 consecutive years of monthly SSS growth with improved GM% retention and no Marketing budget increase. EBIT Improvement from $2.0m to $10m following year Established in-house research team for brand perception monitor, qual and quant projects, and market share measurements. Warehouse Stationery Team of the Year 2010 Team with highest engagement score improvement in JRA Best Places to Work survey, contributing to Warehouse Stationery winning JRA Best Large Company award 2010, and finalist 2011

• Marketing Manager

  • Jan 2008 - Feb 2011

  Led a team of 5 marketing communications and promotions executives to deliver the "always" on promotional calendar. Improved operational and process efficiency including media savings and measurable campaign success.



Clarity Consulting

• United States
• Software Development
• 1 - 100 Employee

• Owner

  • Jan 2001 - Jan 2008

  Marketing Consulting in for Product Manufacturers/distributors and retailers, including 2 years at Noel Leeming Group, as Marketing Manager for both Noel Leeming and Bond & Bond Marketing Consulting in for Product Manufacturers/distributors and retailers, including 2 years at Noel Leeming Group, as Marketing Manager for both Noel Leeming and Bond & Bond



Noel Leeming Group

• Marketing Manager

  • Jan 2006 - Oct 2007

  • Rebranding Bond & Bond to reverse sales decline, including a comprehensive communications plan and pricing strategy, and award winning “You Want It” Brand Launch Campaign (still in use )  Noel Leeming Marketing Manager (Maternity Cover) - SSS growth 8%.  Marketing Budget at ratecard of $26m • Rebranding Bond & Bond to reverse sales decline, including a comprehensive communications plan and pricing strategy, and award winning “You Want It” Brand Launch Campaign (still in use )  Noel Leeming Marketing Manager (Maternity Cover) - SSS growth 8%.  Marketing Budget at ratecard of $26m



Restaurant Brands Ltd NZ

• Restaurants
• 200 - 300 Employee

• Marketing Manager - KFC (contract - maternity cover)

  • Apr 2004 - Nov 2004

  Ran a brand re-vitalisation project (including new menu development) which resulted in KFC revenues increase 3% off a declining base Management of $11 million (ratecard) Budget New Product Development Ran a brand re-vitalisation project (including new menu development) which resulted in KFC revenues increase 3% off a declining base Management of $11 million (ratecard) Budget New Product Development



Nestle Purnia

• Project Manager - Chow Launch (Fixed term contract)

  • Nov 2003 - Mar 2004

  All research, PR, advertising and trade promotions for launch Within one month of launch, Purina Cat and Dog Chow held 17% and 15% of the dry cat and dog food segment (6% abovetarget) All research, PR, advertising and trade promotions for launch Within one month of launch, Purina Cat and Dog Chow held 17% and 15% of the dry cat and dog food segment (6% abovetarget)



Sellagence Ltd

• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jan 2002 - Aug 2003

  Gillette, Braun an Duracell Marketing Manager  Increased divisional sales by over 7% and increased market share of Gillette and Braun Oral-B brands in 2002  Developed company’s first website (Gillette.co.nz) Gillette, Braun an Duracell Marketing Manager  Increased divisional sales by over 7% and increased market share of Gillette and Braun Oral-B brands in 2002  Developed company’s first website (Gillette.co.nz)



Fujifilm New Zealand

• Marketing Manager, promoted to Divisional Manager (Consumer)

  • Sep 1997 - Sep 2001

  • Developed Brand campaign “Colours of our Country” • America’s Cup Sponsorship and Licensed Products • Most successful launch of The Frontier processing system worldwide • winner of the RSVP Awards – B2B • Increased divisional profitability by 9% points in 2 years and market share by 5% • Developed Brand campaign “Colours of our Country” • America’s Cup Sponsorship and Licensed Products • Most successful launch of The Frontier processing system worldwide • winner of the RSVP Awards – B2B • Increased divisional profitability by 9% points in 2 years and market share by 5%