Julie Firth
StoryBrand Certified Guide, Copywriter and Marketing Agency Co-Founder at STORY 22- Claim this Profile
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Niall Conlon, BCBA
We were struggling to articulate the scope and benefits of our SaaS product and turned to STORY22 to help. They took us through the StoryBrand framework and helped pivot our messaging so it was customer focused. They created a really clear and compelling messaging which we are confident will help us stand out from our competitors. We have found the whole process fascinating. Julie and Sonya are so easy to work with and break down the complexities of what we do into simple terms that will make it so much easier for us to sell. We’re thrilled with the results and would highly recommend.
Lena Anderson
Julie is amazing!! Her ability to draw the necessary pieces out of you to ensure that your messaging and content is clear, relatable and flows seamlessly is magnificent. Working with her is always a joy because I know that I will be learning as well as receiving quality service.
Alan Bellamy
I had been looking to improve my marketing and StoryBrand was recommended to me. I loved the concept - the simplicity, clarity and relatability of the message. Unfortunately, I really struggled to create the content as I'm no writer. This is where Story22 came in. Julie took the time to find out all about my business and what sets us apart from other opticians practices. She then came up with a comprehensive package of content for me to use on my website, in social media marketing, blogs and more. She went above and beyond what we had agreed in order to help me to put the marketing materials into place. This has made a real difference and the more that is implemented the more new business that we are seeing through it. I'm looking forwards to working with Story22 in the future!
Niall Conlon, BCBA
We were struggling to articulate the scope and benefits of our SaaS product and turned to STORY22 to help. They took us through the StoryBrand framework and helped pivot our messaging so it was customer focused. They created a really clear and compelling messaging which we are confident will help us stand out from our competitors. We have found the whole process fascinating. Julie and Sonya are so easy to work with and break down the complexities of what we do into simple terms that will make it so much easier for us to sell. We’re thrilled with the results and would highly recommend.
Lena Anderson
Julie is amazing!! Her ability to draw the necessary pieces out of you to ensure that your messaging and content is clear, relatable and flows seamlessly is magnificent. Working with her is always a joy because I know that I will be learning as well as receiving quality service.
Alan Bellamy
I had been looking to improve my marketing and StoryBrand was recommended to me. I loved the concept - the simplicity, clarity and relatability of the message. Unfortunately, I really struggled to create the content as I'm no writer. This is where Story22 came in. Julie took the time to find out all about my business and what sets us apart from other opticians practices. She then came up with a comprehensive package of content for me to use on my website, in social media marketing, blogs and more. She went above and beyond what we had agreed in order to help me to put the marketing materials into place. This has made a real difference and the more that is implemented the more new business that we are seeing through it. I'm looking forwards to working with Story22 in the future!
Niall Conlon, BCBA
We were struggling to articulate the scope and benefits of our SaaS product and turned to STORY22 to help. They took us through the StoryBrand framework and helped pivot our messaging so it was customer focused. They created a really clear and compelling messaging which we are confident will help us stand out from our competitors. We have found the whole process fascinating. Julie and Sonya are so easy to work with and break down the complexities of what we do into simple terms that will make it so much easier for us to sell. We’re thrilled with the results and would highly recommend.
Lena Anderson
Julie is amazing!! Her ability to draw the necessary pieces out of you to ensure that your messaging and content is clear, relatable and flows seamlessly is magnificent. Working with her is always a joy because I know that I will be learning as well as receiving quality service.
Alan Bellamy
I had been looking to improve my marketing and StoryBrand was recommended to me. I loved the concept - the simplicity, clarity and relatability of the message. Unfortunately, I really struggled to create the content as I'm no writer. This is where Story22 came in. Julie took the time to find out all about my business and what sets us apart from other opticians practices. She then came up with a comprehensive package of content for me to use on my website, in social media marketing, blogs and more. She went above and beyond what we had agreed in order to help me to put the marketing materials into place. This has made a real difference and the more that is implemented the more new business that we are seeing through it. I'm looking forwards to working with Story22 in the future!
Niall Conlon, BCBA
We were struggling to articulate the scope and benefits of our SaaS product and turned to STORY22 to help. They took us through the StoryBrand framework and helped pivot our messaging so it was customer focused. They created a really clear and compelling messaging which we are confident will help us stand out from our competitors. We have found the whole process fascinating. Julie and Sonya are so easy to work with and break down the complexities of what we do into simple terms that will make it so much easier for us to sell. We’re thrilled with the results and would highly recommend.
Lena Anderson
Julie is amazing!! Her ability to draw the necessary pieces out of you to ensure that your messaging and content is clear, relatable and flows seamlessly is magnificent. Working with her is always a joy because I know that I will be learning as well as receiving quality service.
Alan Bellamy
I had been looking to improve my marketing and StoryBrand was recommended to me. I loved the concept - the simplicity, clarity and relatability of the message. Unfortunately, I really struggled to create the content as I'm no writer. This is where Story22 came in. Julie took the time to find out all about my business and what sets us apart from other opticians practices. She then came up with a comprehensive package of content for me to use on my website, in social media marketing, blogs and more. She went above and beyond what we had agreed in order to help me to put the marketing materials into place. This has made a real difference and the more that is implemented the more new business that we are seeing through it. I'm looking forwards to working with Story22 in the future!
Experience
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STORY 22
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Netherlands
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Restaurants
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StoryBrand Certified Guide, Copywriter and Marketing Agency Co-Founder
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Feb 2020 - Present
I help organisations thrive by clarifying their marketing messages to connect better with their customers. I can provide one-liners, shape your brand story, wire-frame your website, produce compelling sales letters and full email campaigns that will grow your business using a unique framework that has been tried and tested by thousands of businesses and non-profits. I help organisations thrive by clarifying their marketing messages to connect better with their customers. I can provide one-liners, shape your brand story, wire-frame your website, produce compelling sales letters and full email campaigns that will grow your business using a unique framework that has been tried and tested by thousands of businesses and non-profits.
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Working Knowledge
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Apprenticeship Trainer
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Jan 2022 - Present
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Marketing That Matters Ltd
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Advertising Services
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Managing Director and Chief Copywriter
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Nov 2019 - Present
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Diagrama Foundation
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Head of Marketing and Communications
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Sep 2015 - Mar 2021
Responsible for the development and implementation of the marcomms strategy for the Diagrama Foundation across six services. Working with Diagrama’s parent charity in Spain to ensure brand and ethos are aligned during a period of significant change. Role includes online community management, paid, earned and owned media, marketing design, fundraising, budget responsibility, media and PR activity. Responsible for event/conference management. A member of the senior management team, reporting directly to the CEO and managing a small team of staff, freelancers and volunteers. Show less
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Childhood Eye Cancer Trust
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United Kingdom
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Hospitals and Health Care
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1 - 100 Employee
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Communications manager
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Aug 2010 - Sep 2015
Responsible for all internal and external communications, including the management of awareness campaigns for the general public and healthcare professionals. Work with professionals (GPs, opticians and health visitors) included developing a guide to detecting retinoblastoma; articles for health journals; establishing a new protocol for opticians (supported by the College of Optometry and the Royal College of Ophthalmologists and adopted by Vision Express, Boots and other major providers); conference presentations/stands and production of support literature. Also responsible for membership communications, corporate relationships, publicity, press relations and social media management. Line manager to the information officer plus freelancers and volunteers. Show less
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Press Association
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Ukraine
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Public Relations and Communications Services
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1 - 100 Employee
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Senior multimedia production journalist
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Jul 2004 - Jun 2011
Responsible for copy editing breaking stories on the Press Association’s main news, foreign news and features wire services as well as developing copy for a variety of digital formats for global media. Responsible for copy editing breaking stories on the Press Association’s main news, foreign news and features wire services as well as developing copy for a variety of digital formats for global media.
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Assistant chief sub editor
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Feb 2003 - Jul 2004
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Features Editor
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Nov 2000 - Feb 2003
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Express Newspapers
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Newspaper Publishing
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1 - 100 Employee
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Marketing design manager
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Oct 1999 - Nov 2000
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News Shopper
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United States
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Appliances, Electrical, and Electronics Manufacturing
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Chief sub editor
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Feb 1996 - Nov 1999
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Education
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2017 - 2020
Arden University
Master's degree, Strategic Marketing -
1984 - 1991
Chatham Girls Grammar School
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Harlow College
NCTJ Pre-entry certificate, Journalism -
Mid Kent College Oakwood Park
Communication, Journalism, and Related Programs
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