Julie Doyle
Marketing Lead at Successful Mums Career Academy- Claim this Profile
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Bio
Experience
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Successful Mums Career Academy
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Marketing Lead
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Nov 2022 - Present
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Professional Association for Childcare and Early Years (PACEY)
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Head Of Commercial
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Oct 2017 - Nov 2022
Responsible for commercial partnerships, developing and implementing strategies to drive growth, identifying new opportunities for partner and suppliers. Building relationships with and generating income through third parties. Key successes include: implementing a warehouse move which reduced associated business costs by 49% per year; launching digital business products which quickly become best-sellers. Played a key role in the rollout of a new CRM and an insurance project. Responsible for monitoring sales performance and stock levels. Managing PACEY’s E-commerce platform, sourcing and developing new products, ensuring return on investment for PACEY is maximised. Initially joined the commercial team in a support capacity while running a small business. Promoted to Manager role in January 2019, and Head of Commercial role in May 2021. Show less
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Director
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Jan 2017 - Dec 2018
Launching a small business which ran hairstyling classes for parents and carers. From devising the concept; writing a business plan and overseeing the launch through to managing all aspects of the business including finances, marketing and communications, customer liaison and sales. Developing the website and sourcing products to stock; managing supplier relationships, running events and managing ticket sales online. Launching a small business which ran hairstyling classes for parents and carers. From devising the concept; writing a business plan and overseeing the launch through to managing all aspects of the business including finances, marketing and communications, customer liaison and sales. Developing the website and sourcing products to stock; managing supplier relationships, running events and managing ticket sales online.
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Professional Association for Childcare and Early Years (PACEY)
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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PR Manager / PR Consultant
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Dec 2015 - Jul 2017
Responsible for devising and implementing the media relations strategy to build the profile of the organisation. Proactive and reactive media relations to maximise awareness; issues management and extensive writing. Secured high profile national and broadcast coverage including Channel 5 news, Victoria Derbyshire, Good Morning Britain and ITV regional news through building relationships with journalists. Continued to freelance for PACEY until July 2017. Responsible for devising and implementing the media relations strategy to build the profile of the organisation. Proactive and reactive media relations to maximise awareness; issues management and extensive writing. Secured high profile national and broadcast coverage including Channel 5 news, Victoria Derbyshire, Good Morning Britain and ITV regional news through building relationships with journalists. Continued to freelance for PACEY until July 2017.
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Allergy UK
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United Kingdom
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Hospitals and Health Care
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1 - 100 Employee
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Head of PR and Communications
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Sep 2011 - Dec 2015
Managing the communications department and assuming overall responsible for all aspects of communications for the national charity. Part of the charity’s Senior Management Team, the role included: being the gatekeeper for all comms across the charity, creating and implementing the communications strategy; maximizing awareness of the charity; overseeing production of in-house publications and materials; developing relationships with corporate partners to secure funding for the charity; issues management; creating and delivering communication campaigns. Show less
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Freelance PR Consultant
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Mar 2011 - Aug 2011
Freelance PR working across a number of home interest and consumer brands including Siemens, Divine chocolate and Cuisinart. Freelance PR working across a number of home interest and consumer brands including Siemens, Divine chocolate and Cuisinart.
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SEC Newgate Consumer
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Public Relations and Communications Services
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1 - 100 Employee
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Associate Director
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Aug 1998 - Feb 2011
Associate Director/Head of Operations with a client base which included British Chiropractic Association, Brewers, wallpaperdirect, Smeg and Cuisinart. Role involved building and implementing successful PR campaigns, operational responsibilities, new biz acquisition, client retention and overseeing experiential activity in the agency Associate Director/Head of Operations with a client base which included British Chiropractic Association, Brewers, wallpaperdirect, Smeg and Cuisinart. Role involved building and implementing successful PR campaigns, operational responsibilities, new biz acquisition, client retention and overseeing experiential activity in the agency
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Team Assistant
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1996 - 1998
Work experience during university, became permanent on completion of degree Work experience during university, became permanent on completion of degree
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Education
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Bournemouth University
BA Hons Advertising Management -
Bexley Technical High School For Girls