Experience

Revenue River

• United States
• Advertising Services
• 1 - 100 Employee

• Ecommerce Strategist

  • 2019 年 3 月 - - 目前

  I help businesses who sell online, both b2b and b2c, make more money and love the tools they use.



NTT Training

• United States
• Education Management
• 1 - 100 Employee

• Marketing Manager

  • 2018 年 6 月 - 2019 年 3 月



Eagle Home Mortgage

• United States
• Financial Services
• 400 - 500 Employee

• Sr Marketing Analyst

  • 2017 年 11 月 - 2018 年 6 月

  Planning, building, implementing, and reporting on multi-channel marketing campaigns through digital automation (using social, SMS, email, web, phone, chat, digital content) and multiple systems to create a targeted and personal experience for the customer that drives results for the business and our loan officers.Driving the development and implementation of our new CRM, Microsoft Dynamics, by defining system integrations, reporting metrics, customer segmentation, and customer journey mapping through data management for marketing, reporting and the field who use this platform to conduct and manage their business.Defining the parameters and the reports they go into to provide valuable information on the results to create actionable improvements to our campaigns and gain valuable knowledge for various purposes in multiple departments.Coordinating system integrations with our CRM to automate their interactions and increase the viability of the data these interactions provide by learning the systems, researching it’s uses and users, managing the execution of the deliverables from conception through testing and implementation with colleagues, other departments, and our vendors.Manage the companies email marketing efforts by building email template elements, email processes, strategies, and reporting that have created a high performing and compliant conversions and engagement with our target audiences.

• Digital Marketing Specialist

  • 2016 年 4 月 - 2017 年 11 月



Sports Authority

• United States
• Retail
• 700 & Above Employee

• Product Marketing Specialist II

  • 2015 年 3 月 - 2016 年 2 月

  Developed and implemented marketing strategies, campaigns, and product promotions, while aligning with vendors and merchants to determine marketing opportunities and priorities.Optimized marketing spend by prioritizing products, promotions and marketing messages within each campaign, based on customer behavior, competitive analysis, and sales metrics.Aligned cross-functional teams on strategies and promotional cadence by managing the development and messaging of each campaign through to fruition.Organized quarterly photo shoot plans by correlating products, talent, locations, and actions with marketing strategies and merchandising initiatives.

• Marketing Coordinator

  • 2013 年 5 月 - 2015 年 4 月

  I quickly demonstrated advanced proficiency within this role and acquired the responsibilities of 3 full-time positions within the marketing department working in brand management, public relations, and marketing analytics. Coordinated product promotions, public relations campaigns, community and store events, corporate announcements, and company initiatives through media publications ($360K annual budget). Improved team’s ability to make well-informed decisions by visibly illustrating direct impact of marketing campaign execution to sales results in advertising performance databases and quarterly strategy recaps.Prepared executives for high stakes meetings with cooperative partners like Nike and Under Armour by distilling data into informative presentations to persuade and influence vendor funded marketing.Amplified brand awareness by organizing and hosting product events in New York City for editors, producers, and bloggers from over 75 top tier consumer lifestyle outlets (~$50K budget each).Increased annual public relations performance over 50% by reorganizing strategies and processes to improve timing and resource allocation.

• Corporate Asset Protection Coordinator

  • 2012 年 2 月 - 2013 年 5 月



Metropolitan State University of Denver

• United States
• Higher Education
• 700 & Above Employee

• Administrative Assistant: Athletic Department

  • 2011 年 5 月 - 2011 年 8 月

  Summer job as the administrative assistant and secretary for the Athletic Department. Reported directly to the business manager and athletic director. During this time, I maintained department budgets, managed and created official documents and contracts, produced graphics, and helped plan fundraisers and sporting events.



Chica Blancas Mexican Restaurant

• Server, Hostess, Variable Manager

  • 2005 年 1 月 - 2007 年 4 月