National trade account manager

• 2021年5月 - – 現在

Portfolio Marketeer

• 2019年5月 - 2022年3月

Customer & Category development manager

• 2019年1月 - 2019年5月

Trade Marketing Specialist Kinder

• 2017年2月 - 2018年12月

Specialist on a brand portfolio of more than 15 sub brands splitted in 3 categories - Managing one intern• Analyze and monitoring the performance: Promotions reports (Sell-in/Sell-out/Uplifts/Execution instore), follow-up of targeted tools (Reach/ROI)• Follow-up of promo profitability : Developement of dashboards and new Tools to evaluate the promo efficiency• Set up and execute the promotional strategy for Belgium & Luxembourg: Analyze the brand key drivers, the shopper leverages, the performance of promotions and develop 2 consistent national action plans, which fit with marketing objectives, categories trends and all retailers guidelines. (More than 10 activations instore per year)• Establish and communicate guidelines: Implement tailormade activations for channels, retailers by establishing priorities with key accounts and field sales managers • Operational Marketing: Manage the marketing instore by developing communication on the shopfloor (displays, tools) adapted to the retail and development 360° of events instore for specifics momentums (Definition of KPis/Design/Production/Internal & External Presentations/Activations instore/Analysis)• Budget and processes management: Monitoring and assign the budget in order to fit with priorities, handle intern processes (Codes, copacking projects, reportings)

Junior Category Manager Kinder

• 2016年7月 - 2017年1月

Expert on 3 categories (Chocolate Snacking/Cakes/Chilled Snacks) - Managing one intern• Analyze and monitoring the performance: Monthly reports, Promotions reports (Sell-in/Sell-out/Uplifts), Category reviews• Set up and execute the promotional strategy: Analyze the brand key drivers, the shopper leverages, the performance of promotions and develop a consistent national action plan, which fit with marketing objectives and all retailers guidelines. (More than 10 activations instore per year)• Establish and communicate guidelines: Implement tailormade activations for retailers by establishing priorities with key accounts and field sales managers• Operational Marketing: Manage the marketing instore by developing communication on the shopfloor (displays, tools) adapted to the retail• Planograms: Build recommendations of reimplantations of linear in function of category insights and negociation with retailers• Budget and processes management: Monitoring and assign the budget in order to fit with priorities, handle intern processes (Codes, copacking projects, international reportings)• Training and obtaining certification "ECR Category Manager" (GS1 Course)

Junior Category Manager Nutella

• 2015年8月 - 2016年6月

Expert on 2 categories (Breadspreads & Biscuits) - Managing one intern - • Launch of a new product: To set up a local strategy and execute the launch plan at Belgium retail (Define the A&P Budget, the Strategy in POS, action plans for each retailer and the sales force, analysis and benchmarks to define KPIs, presentations for retail, negociations of shelf placement, development of POS material)Objectives : Be the Sku number one in a category of more than 350 Mio € of turn over in Belgium.• Analyze and monitoring the performance: Monthly reports, Promotions reports (Sell-in/Sell-out/Uplifts), Category reviews• Set up and execute the promotional strategy: Analyze the brand key drivers, the shopper leverages, the performance of promotions and develop a consistent national action plan, which fit with marketing objectives and all retailers guidelines. (More than 10 activations instore per year)• Establish and communicate guidelines: Implement tailormade activations for retailers by establishing priorities with key accounts and field sales managers• Operational Marketing: Manage the marketing instore by developing communication on the shopfloor (displays, tools) adapted to the retail• Planograms: Build recommendations of reimplantations of linear in function of category insights and negociation with retailers• Budget and processes management: Monitoring and assign the budget in order to fit with priorities, handle intern processes (Codes, copacking projects, international reportings)

Brand Manager Assistant (Johnnie Walker)

• 2014年1月 - 2014年6月

• Operational Management (Briefings and Tracking creation, Budget follow up, reporting, creation of international codes, management of samples)• Implementation of Off Trade’ promotional plan (Coupons, posters, fairs, set up of pop up stores during brand big moments, assistance tools for sales)• Creative developments: follow up of new products’ creation, shootings, adaptation of an advertising campaign for shopping centers, products tools.• Responsible for Gold Label Reserve’s product development in on trade: Management and control of the 360 action plan (Product, budget follow up, development of tools, and customer relations)• Performance Analysis of the brand : optimization analysis tools, local and international reporting, recommendations for action plans• Follow up of digital: Development of a digital campaign on mobile application, benchmark and participation in briefing on the overall deployment of the brand.• Participation in the development of the new advertising campaign for the brand: Briefing, feedback agencies and consumer tests

Assistant Category Manager (Nutella, Kinder & Tic Tac)

• 2013年6月 - 2013年12月

• Monthly analysis of business drivers and performance of products and promotions• Creation of promotional balances efficiency and recommendations promotional plans• Participation in the development and analysis of Trade Marketing operations specific to each brand (coupons, posters, crossmerchandising,animations ...)• Construction of linear relocations for each category for clients• Preparation of Business reviews, the Activity / Field meetings and negotiations• Development of sales support for the sales force with agencies• Implementation of Brand Strategy in point of sale and presentation at Field Meeting• Development of toolsto support products in point of sale with agencies• Preparation of fairs

Head Waitress

• 2011年10月 - 2012年3月

Welcoming customers, taking orders, serving food and drinks to the tables, setting up and clearing the tables, issuing the bills, handling the payments, using the cash register, keeping the working area clean and tidy at all the times Welcoming customers, taking orders, serving food and drinks to the tables, setting up and clearing the tables, issuing the bills, handling the payments, using the cash register, keeping the working area clean and tidy at all the times

Human Ressources Assistant

• 2010年9月 - 2011年9月

Human Resources- Equipment Department. Professional contract to obtain the BachelorManagement, Work Hardness Follow-up (compensations for strenuous work), and management training mandatory. Human Resources- Equipment Department. Professional contract to obtain the BachelorManagement, Work Hardness Follow-up (compensations for strenuous work), and management training mandatory.

Cleaning Crew Supervisor

• 2011年1月 - 2011年2月

Extra JobManaging a cleaning team and checking the quality of work, setting quality of services (services on luxury hotels in winter resort) Extra JobManaging a cleaning team and checking the quality of work, setting quality of services (services on luxury hotels in winter resort)

Commercial in Renewable Energies

• 2008年9月 - 2010年9月

Professional contract to obtain the Negotiation and Customer Relationship ' diploma.Canvassing, telephone reminders and sale from individuals and professional; Assistance in business management (inventory management, supplier relations, billing, quotations ...) Professional contract to obtain the Negotiation and Customer Relationship ' diploma.Canvassing, telephone reminders and sale from individuals and professional; Assistance in business management (inventory management, supplier relations, billing, quotations ...)

Product Promoter/Sales Demonstrator

• 2008年1月 - 2008年12月

Extra JobDemonstrating and explaining products, in order to persuade customers to purchase merchandise (cosmetics, food, automotive, hi-fi...) Extra JobDemonstrating and explaining products, in order to persuade customers to purchase merchandise (cosmetics, food, automotive, hi-fi...)

Sales Assistant in Hifi systems, sound, TV department

• 2006年9月 - 2008年6月

Training of 18 weeks to obtain a A Levels equivalent in CommerceSales, replenishment, inventory management, ordering, merchandising, shelving, labeling, customer returns, switchboard, sales events... Training of 18 weeks to obtain a A Levels equivalent in CommerceSales, replenishment, inventory management, ordering, merchandising, shelving, labeling, customer returns, switchboard, sales events...

Sales Assistant in Golf shop

• 2007年7月 - 2007年9月

Summer JobGreeting customers, being involved in management, balancing cash registers with receipts, stocking shelves with merchandise, inventory, dealing with customers’ queries. Summer JobGreeting customers, being involved in management, balancing cash registers with receipts, stocking shelves with merchandise, inventory, dealing with customers’ queries.

Sales Assistant in women clothes department

• 2005年9月 - 2006年6月

Training of 7 weeks to obtain my NVQ in SalesSales, replenishment, merchandising, stocking shelves, labeling, fight against shrinkage, unpacking... Training of 7 weeks to obtain my NVQ in SalesSales, replenishment, merchandising, stocking shelves, labeling, fight against shrinkage, unpacking...