Experience

RDAMR - Regional Development Australia Murraylands and Riverland

• Australia
• Government Relations
• 1 - 100 Employee

• Director Of Business Development

  • Jul 2022 - Present

• Regional Manager - Business

  • Nov 2020 - Jul 2022



Bridge Aluminium Pty Ltd.

• Australia
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Owner

  • Apr 2004 - Present

  • Owner/Director, involved in risk management, business planning, product innovation, finance and HR. • Owner/Director, involved in risk management, business planning, product innovation, finance and HR.



Industry Skills Council - Food, Wine, Tourism & Hospitality

• Committee Member

  • Feb 2019 - Jul 2022

  • Provide advice to the Training and Skills Commission and DIS on the skills and training priorities of industry • Provide advice to the Training and Skills Commission and DIS on the skills and training priorities of industry



Regional Development Australia Murraylands and Riverland (RDAMR)

• Tourism Development Manager

  • Apr 2016 - Nov 2020

  • In consultation with the MRLC Tourism Alliance Board develop regional tourism planning documents including Strategic Plan, Digital Engagement Plan, Business Plan, Marketing Plan and Budgets • Identify gaps and growth opportunities then develop, implement and monitor project solutions aligned to the regional guiding documents • Develop and maintain collaborative and productive working relationships with key stakeholders including all levels of government, industry networks, media, business and community • Drive consumer demand for the region via innovative marketing programs (I.e. Visitor Guide, Website, Blogs, Social Platforms, Media/PR/Trade Famils, Hero films) • Facilitate the provision of information/data/advice and referral services to stakeholders • Work with key tourism businesses to leverage or improve economic development outcomes (I.e. Owner/Staff capability, funding, packaging, marketing, distribution) • Support & lead advocacy for MRLC visitor economy projects and infrastructure upgrades • Contribute to local, regional and state strategic planning (I.e. 2030 State Tourism Plan, Carp control studies, Ngaut Ngaut Management Plan, SA Regional Visitor Strategy, PIRSA Strategic Plan, One Murray River) • Represent RDAMR and MRLC tourism region at industry functions, committee’s and networks • Manage casual staff and Interns as required • Undertake the position of Executive Officer, MRLC Tourism Alliance



School & Beyond

• Australia

• Project/Finance Manager (part-time)

  • Oct 2012 - Apr 2016

  • Responsible for all day-to-day & financial aspects of SAB & Chaffey Learning Exchange (CLX) project • Represent SAB on numerous Regional Committee’s and Networks, across the Riverland and Murraylands • Career Development projects including delivery of workshops • Support CLX Director and CLX Manager in achieving project milestones • Plan/implement events, corporate functions and revitalisation of Murraylands Education Precinct • Responsible for all day-to-day & financial aspects of SAB & Chaffey Learning Exchange (CLX) project • Represent SAB on numerous Regional Committee’s and Networks, across the Riverland and Murraylands • Career Development projects including delivery of workshops • Support CLX Director and CLX Manager in achieving project milestones • Plan/implement events, corporate functions and revitalisation of Murraylands Education Precinct



South Australian Tourism Commission

• Australia
• Government Administration
• 100 - 200 Employee

• Regional Marketing Manager - Murraylands

  • May 2000 - May 2005

  • Research, prepare, implement, monitor and assess all aspects of the Murraylands Marketing Plan in consultation with Murraylands Tourism Marketing Committee (MTM) and funding partners • Manage all administration and financial aspects of Murraylands Tourism Marketing including budget • Engage with key industry and community stakeholders • Implement and maintain National Tourism Accreditation for MTM • Project management of numerous marketing campaigns and community engagement programs • Contribution to state policy reviews and strategic planning that affects Murraylands • Represent SA and the Murraylands at consumer and trade shows, industry functions, workshops and seminars. • South Australian Tourism Award winners – Category - Destination Promotion 2002, 2003, 2004, 2005 + Inducted into the ‘State Hall of Fame’ • Australian Tourism Award winners – Category - Destination Promotion 2003, 2004 & 2005 + Inducted into the ‘Australian Hall of Fame’



Majestic Hotels & Apartments

• Australia
• Hospitality
• 1 - 100 Employee

• Sales and Marketing Manager

  • 1996 - May 2000

  • Create, implement and oversee sales strategies, marketing campaigns and operational policy for Apartments On The Park, Old Lion Apartments and Tynte Street Apartments. • Maintain and build client relationships to achieve occupancy, distribution and yield targets • Liaise, train and direct staff on guest relations, sales initiatives and marketing campaigns • Create, implement and oversee sales strategies, marketing campaigns and operational policy for Apartments On The Park, Old Lion Apartments and Tynte Street Apartments. • Maintain and build client relationships to achieve occupancy, distribution and yield targets • Liaise, train and direct staff on guest relations, sales initiatives and marketing campaigns