Experience

Rooster PR

• India
• 1 - 100 Employee

• Associate Director

  • Feb 2014 - Present

  New business development; building and heading up Rooster's Consumer & Lifestyle division, managing brand and product PR and social campaigns for clients from varying sectors; producing and presenting creative comms strategies and PR plans; providing high-level strategic client counsel; drafting high-quality & engaging copy; building and maintaining relationships with senior media contacts; leading client meetings and evaluating and reporting on client campaigns. New business development; building and heading up Rooster's Consumer & Lifestyle division, managing brand and product PR and social campaigns for clients from varying sectors; producing and presenting creative comms strategies and PR plans; providing high-level strategic client counsel; drafting high-quality & engaging copy; building and maintaining relationships with senior media contacts; leading client meetings and evaluating and reporting on client campaigns.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance PR consultant

  • Apr 2012 - Feb 2014

  On becoming a mother in 2011 I left agency life to find a more flexible working routine and returned to the PR world in April 2012 offering my expertise on a freelance basis. Supporting agencies needing to outsource PR tasks or projects, helping with new business, creative thinking, strategy development, copywriting, media pitching, promotional opportunities, B2B opportunities, media events, individual and group press trips, targeted media meetings, reporting... I also looked after projects / campaigns directly on a retained basis. Freelance clients / projects: *Mosaic Holidays - strategic PR campaign for retained client focusing on: 1) building brand and product awareness among UK media and the online travel community to ulitmately reach consumers and 2) raising profile among travel agents through increasing competitive share of voice in travel trade press. *Publicasity - PR, sales & marketing strategy development for Bermuda Tourism and ongoing support with implementation of the Bermuda PR campaign working alongside the Publicasity team. *LS Media - Individual journalist visit programme for The Sherwood Hideaway and group press trip to promote travel and leisure range of products for Swarovski Optik. *Castellanos PR & Travel Marketing - supporting new business efforts for start-up agency.



Brighter Group

• Information Technology & Services

• Account Manager

  • May 2007 - Feb 2012

  Clients: Elegant Hotels (Barbados), Lifehouse Spa (Essex), Jordan, andBEYOND (formerly CC Africa), von Essen hotels (UK & France), St. James’s Hotel & Club (London), Cadogan Holidays, North Tenerife, Incredible India, Jeffersons Private Jet Holidays, The Dylan Hotel (Dublin), i-to-i volunteer travel, The Capital Hotel (London), The Victoria Palace (Paris), Gidleigh Park (Devon), The Bath Priory Hotel Responsibilities:  Management up to 6 accounts at any one time  Supervision of 2 account executives and PR coordinators to ensure targets are met  Proactive and reactive UK media relations  Liaison with airlines, tour operators, tourist boards and likeminded brand partners developing and implementing media fam trips, media events, joint promotional opportunities and ensuring client campaigns are cohesive  Organisation and leading of client status meetings, including production of status and contact reports  Strategic planning of PR activity for all clients, including brainstorming to develop creative themes  Writing and presentation of new business pitches  Drafting releases, press materials and client speeches/ statements  Developing and pitching feature ideas  Coordinating and escorting group press trips  Day to day handling of media enquiries and requests  Planning and execution of media events  Briefing client spokespeople for press events or interviews



The Dovetail Agency

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Sep 2006 - Apr 2007

  Clients: CC Africa, The Capital Hotel (Knightsbridge), The Tschuggen Group (Switzerland), The Victoria Palace (Paris), Gidleigh Park (Devon), The Bath Priory (Bath), 195 Piccadilly (BAFTA HQ and glamorous private hire venue), AA Travel Website & AA B&B Awards, Mas de Torrent (Girona), Levin Wines (Loire Valley) Responsibilities: Management of up to 8 accounts as first point of contact; supervision of PR coordinator; strategy development; media relations; drafting releases; developing and pitching feature ideas; coordinating and hosting press trips; liaising with tour operators and / or airlines; handling day to day queries and impromptu requests both from clients and media.