Experience

National Social Value Fund

• Canada
• Strategic Management Services
• 1 - 100 Employee

• Associate

  • May 2020 - Present



Social Innovation Academy

• Canada
• Strategic Management Services
• 1 - 100 Employee

• SIA Fellow

  • May 2019 - May 2020

  Social Innovation Academy (SIA) is a national initiative that trains fellows in understanding the social impact space. SIA Fellows participate in training programs and work with social enterprises, non-profits, impact investors and other social purpose organizations to execute various social/environmental projects that deal with the most pressing issues of our time. WE REPRESENT (Toronto)• Audited and redrafted WE REPRESENT's Chapter Guidebook using an anti-oppression and trauma-informed lens to address and minimize barriers for marginalized peoples, especially people of colour, LGBTQ2S+, and people with disabilities.• Designed workshops and information pamphlets for WE REPRESENT's outreach program that followed brand guidelines.MUGSHARE (Vancouver+)• Conducted market research for Toronto, Victoria, Edmonton, Calgary, and Vancouver as part of Mugshare's expansion strategy.• Devised roll-out strategy for specified cities based on neighbourhood density, projected adoption rates, and overall accessibility.



The University of British Columbia

• Canada
• Higher Education
• 700 & Above Employee

• Co-Founder & Head of Marketing, Expresso AI

  • Sep 2018 - May 2019

  ✨Expresso AI was founded out of UBC's New Venture Design Cohort 2018/2019✨Expresso AI is a machine-learning driven camera that captures facial expressions of customers to gauge the success of visual merchandising displays. The goal of this project was to empower retailers with accurate real-time data on their visual merchandising as current measures of success rely solely on sales data. • Worked with team of 3 engineers and 1 other business student to create a full business plan, pitch, and technical report. • Conducted customer interviews with over 20 retailers to validate hypothesis.• Created customer personas based on market research and built a go-to-market strategy spanning over three years to meet target segment's needs.• Designed pitch presentation for potential investors.



Aesop

• Australia
• Personal Care Product Manufacturing
• 700 & Above Employee

• Seasonal Retail Consultant (Contract)

  • Dec 2018 - Feb 2019



Wolf Circus Jewelry

• Summer Intern

  • May 2018 - Sep 2018

  • Successfully fulfilled 100+ online orders per day to customers worldwide.• Responsible for handling entire retail inventory system and Shopify orders within first three months of employment.• Contributing to customer relationships through email correspondences and writing customized cards. • Successfully fulfilled 100+ online orders per day to customers worldwide.• Responsible for handling entire retail inventory system and Shopify orders within first three months of employment.• Contributing to customer relationships through email correspondences and writing customized cards.



Earnest Ice Cream

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Senior Supervisor

  • Feb 2016 - Sep 2018

  • Earned Customer Service award for 2016/2017 for embodying Earnest’s values of community and sincerity. • Acknowledged by management for strong communication skills; adjusted training programs to meet both employer and new employee goals and provided recommendations on improving job safety as part of Occupational Health and Safety program. • Increased administrative efficiency by 30%+ by devising a monetary system to track and allocate tips for upper management. • Successfully lead and motivated team of 10+ employees by setting team goals and delegating tasks to meet these goals accordingly.



Young Women in Business (YWiB)

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Co-Vice President of Events UBC Chapter

  • May 2016 - Sep 2016

  • Drafting, organizing, and executing monthly value added events for club members.• Successfully communicating with various portfolios to share information, receive event feedback, and delegate tasks. • Drafting, organizing, and executing monthly value added events for club members.• Successfully communicating with various portfolios to share information, receive event feedback, and delegate tasks.



UBC Business Communications Club

• Education Administration Programs

• Social Media Director

  • May 2015 - May 2016

  • Increased UBC Business Communications viewer engagement by 40% by designing and managing all social media content.• Expanded Facebook post interaction to 1.4K through co-producing online video campaigns. • Increased UBC Business Communications viewer engagement by 40% by designing and managing all social media content.• Expanded Facebook post interaction to 1.4K through co-producing online video campaigns.



Marchant Concessions

• Barista & Cashier

  • Jun 2014 - Sep 2014

  • Operated cash systems and maintained daily financial records.• Multi-tasked in a fast-paced environment, from handling customer orders to managing inventory. • Operated cash systems and maintained daily financial records.• Multi-tasked in a fast-paced environment, from handling customer orders to managing inventory.



Executive Student Council

• Higher Education
• 1 - 100 Employee

• Mission Representative

  • May 2013 - Jun 2014

  • Raised over $50,000 through planning and executing the annual Walkathon fundraiser.• Directed team of 50+ students under the Hampers of Hope Project which provided basic goods and necessities for 18 families in the Vancouver East Side.• Increased student engagement through designing monthly assemblies and socials. • Raised over $50,000 through planning and executing the annual Walkathon fundraiser.• Directed team of 50+ students under the Hampers of Hope Project which provided basic goods and necessities for 18 families in the Vancouver East Side.• Increased student engagement through designing monthly assemblies and socials.