Julia Verbrugge

Graduate Intern at PIDC
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Location
Philadelphia, Pennsylvania, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Experience

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Graduate Intern
      • Jun 2021 - Present

      Graduate Student Intern on the Real Estate Services team at PIDC, Philadelphia's public-private economic development corporation. Supporting the implementation of the Lower Schuylkill Master Plan with a focus on equitable economic development strategies.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Research Fellow, Housing Initiative at Penn
      • Sep 2020 - Present

      Conduct research on rental assistance programs and the effectiveness of cities' COVID-19 housing responseshousinginitiative.org/covid-19-and-housing

    • United States
    • Software Development
    • 700 & Above Employee
    • Program Manager, Real Estate & Urban Development
      • May 2019 - Jul 2020

      Program Manager within the Real Estate Design and Development group; focused on creating inspiring places that enable Googlers and the surrounding communities to thrive. Highlights:1. Partnered with leadership team to enable smooth delivery of the next wave of Google’s ground-up developments; developed and applied principles of urban placemaking & community engagement; led initiatives ranging from mobility innovation to equitable design. 2. Led global initiative to create a more active ground floor plane across the portfolio in partnership with developers, local community, and small businesses.3. Led Diversity, Equity and Inclusion (DEI) efforts:- Founded and co-led an employee resource group (ERG) for women in Real Estate, Development, and Security: Women@DRS. Established objectives and key results in support of our mission to lend visibility, community, and resources for women and allies in the industry. Grew ERG to 300 participants from around the world, led programming of 30+ events, and secured executive sponsorship.- Served as a member of leadership team with mandate to ensure Google's spaces and services were inclusive and fostered a feeling of belonging. Also led team of colleagues in support of Real Estate's internal culture; advanced empathy, awareness, and accountability efforts through launching and maintaining a DEI website, sending quarterly DEI-focused newsletter to 500+ org members, and regularly sharing resources/starting conversations.

    • Program Manager, Real Estate
      • Feb 2017 - May 2019

      Led cross-functional initiatives with organization leaders & delivered solutions to complex challenges, ensuring we could efficiently & effectively deliver critical capital projects across the Bay Area and Americas Real Estate portfolio. Highlights: 1. Capital Planning: Designed and implemented org-wide program for forecasting, approving, and tracking all Real Estate and Transportation Capital Projects. Built and manage reporting tools/tracker for stakeholder visibility2. Org Operations: Directly partner with Real Estate Directors, spanning Americas portfolio. Develop org vision, manage partner engagements, lead comms/prioritization/tracking for 25+ initiatives, and build resources to enable org successAlso partnered with leadership to advance internal diversity, equity, and inclusion initiatives.

    • Operations Specialist, Compensation & Performance
      • Aug 2015 - Feb 2017

      Summary: Modeled and negotiated compensation packages for new hire candidates. Led user support & configuration work for global Performance management tool.Compensation:- Developed compensation packages for external candidates based on analysis of Market Reference Points (MRPs), competing cash flows, and internal equity considerations. Negotiated & approved >1,500 offers.- Comp:Staffing Engagement Project Lead: Co-led global initiative to better engage with and educate Staffing partners on compensation through organizing roadshows, redesigning internal website resources (Increased website traffic by 198%), and training. Redesigned & led training sessions for Staffing partners to teach them the fundamentals of modeling, market rates, equity types, and Google’s compensation philosophy.Performance Management Tool/Program:- User support: Resolved 2,800+ global questions/requests related to the Perf program and tool. Maintained 99% customer satisfaction rating & improved response turnaround time by 92%.- Tool configuration: Led configuration for Perf tool in partnership with CorpEng and PgMs. Configured access permissions, served as the Perf data analyst, and set up tool for special cases. Process Improvements:- New Hire Equity Grant Audit: As equity POC, audited and granted all new hire equity; by partnering with Core Compensation and CorpEng to improve the process via automation, reduced audit time by 40%.- Streamlined Xoogler Compensation and Performance process: Designed and implemented a more efficient and secure process for ex-Googler (Xoogler) Compensation and Performance data collection (for rehire purposes). The new system automates the process, reduces annual requests count by 525+, and led to a 47% decrease in related requests.

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Executive Director
      • Apr 2014 - Jun 2015

      2014-2015 Executive Director of the largest student-run business at Brown University. BSA's mission is three-fold: to provide business experience for Brown undergraduates, to offer needed products and services to the University community, and to give back to Brown and greater Providence area.Highlights: 1. Organization: Oversaw strategic planning and everyday operations; Managed team of 25 employees; 2. Restructured leadership team for growth; Established Advisory Council3. Bikeshare: Partnered with Brown and local city government to propose and develop local city bikeshare program 4. New Ventures: Directed launch of 2 new business ventures: a non-profit coffee shop and a venture fund competition5. Community Engagement: Launched new corporate social responsibility initiative, BSA Inspire Week

    • Director of Marketing and Sales
      • Oct 2011 - May 2014

      As the Director of Marketing and Sales for BSA, the largest student run business on campus, I worked with the BSA Management Team to market our products and services, widen our reach, and manage other related projects.Highlights: 1. Oversaw all marketing efforts: Designed, developed, and implemented marketing campaigns. Increased social media visibility 19x. Worked with partner companies to promote products and services., and increased on-campus brand awareness and sales.2. Managed a team of Sales and Graphic Design employees3. Retail: Designed Brown retail products and oversaw sales.

    • Campus Center Information Specialist
      • Sep 2011 - May 2013

    • BOLD Intern, Global Implementation Team
      • Jun 2014 - Aug 2014

      Summer 2014 Intern on the External Telesales Operations (ETO) Global Implementation team in Mountain View, California. Part of the Google BOLD program.-Identified gaps in the global email communications process and initiated a project to streamline and standardize the process-Developed standard process for email communications – reduced email count from 107 to 15 and created updated inventory-Rewrote email content and created an HTML template for ETO-Designed plan to pilot new process in UK site and to implement the new process globally

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Staff Writer & Blog Editor
      • Dec 2013 - May 2014

      Write articles for the new journal related to personal finance, careers and internships, and business and start-ups. Also led the efforts as former Blog Editor to launch a blog for the journal. The blog features accessible articles for college students to learn about finance, economics, and business.

    • Google AdCamp Participant
      • Aug 2013 - Aug 2013

      -Selected to participate in the selective four day Google AdCamp taught by Google sales leaders, providing in-depth introduction to the company's marketing and advertising sales operations, as well as client products (including AdWords, YouTube, and Mobile)-Competed in a team-based advertising challenge which entailed market and consumer analysis, developing a creative advertising strategy, and presenting final proposal to established sales leaders

    • United Kingdom
    • Entertainment Providers
    • Marketing Coordinator
      • Jun 2013 - Aug 2013

      Marketing Coordinator for Andera, a financial technology company that provides multichannel, end-to-end account opening and lending solutions for banks and credit unions. I worked within content development to further the objectives of the Marketing department, focusing my time on blogging, case study development, social media management, and a large client testimonial video project.Contributions Included:-Collaborating with the Marketing Team to strategize about content and campaigns. Learned the ins and outs of B2B marketing and became skilled in inbound marketing management.-Writing and editing case studies featuring successful Andera clients, which were shared with Andera's database and featured on the site. Most notably, I wrote the Consumers Credit Union case (below) and reorganized the First Trade Union Bank case.-Writing content for the Andera blog, reporting on best practices and innovation in retail banking. My blog posts were highlighted on sites such as The Financial Brand and CU Insight, received positive feedback within the industry, and were among the most popular posts on the site.-Managing Andera's social media and highlighting the most important daily news within retail banking and financial technology.-Producing video testimonials featuring current Andera clients to be used as sales tools and content pieces. See more information and view the videos in the Projects section.

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Marketing and Development Intern
      • Jun 2012 - Aug 2013

      Forest Foundation Fellow at the Non-Profit Agency, where I:-Built the organization's website-Designed marketing and informational materials-Wrote creative copy for ads, brochures and other direct mail projects.-Optimized digital marketing strategies, working across multiple social media platforms-Worked in development and grant writing, earning $5,000 for a local not-for-profitRemote Work:-I continue to work for GWL as a remote Digital Marketing Intern. I work with Drupal to build the agency's website and focus my efforts on inbound marketing optimization.

    • Brazil
    • Architecture and Planning
    • Marketing Intern
      • Jan 2012 - Feb 2012

      -Worked with the start-up to promote its product (a hand cart) throughout the Kilimanjaro region of Tanzania-Delivered marketing pitches to local community groups-Gained hands-on experience in the marketing field and the international start-up world

    • United States
    • Public Relations and Communications Services
    • 300 - 400 Employee
    • Public Relations Intern
      • Aug 2011 - Sep 2011

      -Worked in the media research department to complete digital landscapes for emerging pharmaceutical products.-Completed multimedia research and created presentations.-Analyzed pharmaceutical products' online social media presence.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Education and Urban Development Intern
      • Jun 2011 - Aug 2011

      -Created a curriculum and taught English to Ecuadorian children in Quichinche, a rural village-Coordinated community events to promote environmental awareness and village development-Experienced rich indigenous culture and promoted cross-cultural learning

Education

  • University of Pennsylvania
    Master of City Planning Candidate, focusing on Community and Economic Development
    2020 - 2022
  • Brown University
    Bachelor's Degree, Magna Cum Laude, Economics & Urban Studies
    2011 - 2015
  • Trinity College, Dublin
    Visiting Student, Business/Managerial Economics
    2013 - 2013
  • Ridge High School
    2007 - 2011

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