Experience

RocketSauce Media Labs

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder & Co-CEO

  • Jun 2020 - Present

  We are a group of curious friends that share a passion for advertising, solving problems and helping others. We believe in a human to human (H2H) approach to everything we do. RocketSauce Media Labs is built to offer companies a great experience working with their advertising agency. Our goal is to make your media planning and campaigns simple, clear and easy to understand, reaching your customers where they are and getting them to take actions that align with your business goals. We provide market research, campaign strategy, media planning, buying, reporting and analytics. We focus on both Traditional and Digital media channels - Social, SEO, Video, Audio, Display and Web Development. We collaborate with best-in-class partners to give you a full service capability and we collaborate well with your internal teams and partners Show less



Next Practices Group

• United States
• Marketing Services
• 1 - 100 Employee

• Chief Integration & Client Officer

  • Jul 2020 - Present

  The Next Practice is a founder-driven collective of firms that spans the marketing, communications and technology needs of organizations of all sizes. Our teams can lead a business transformation process, create a new digital media or lead management campaign, build new analytics models, handle your technology needs from cybersecurity to server migrations and think through how social purpose can tie business and societal needs together in more innovative ways. The name, The Next Practice, reflects our belief that best practices are an exercise in studying the past, often leading to mediocre insights. Industry leaders don’t accept this approach and constantly search for the next practice, hence one of two reasons for our name. The second reason relates to how we work. Our Founders are practitioners. Instead of being delegated down, your biggest challenges will be delegated up, to the people who will put their experience into practice. The approach of The Next Practice requires a different business model so that our Founders remain focused on our clients and innovating their offering. Operationally, The Next Practice Group, exists to support each Founder and their firms. Show less



Ansira

• United States
• Advertising Services
• 700 & Above Employee

• SVP of Client Partnership

  • Feb 2012 - Mar 2020

  Senior agency executive who was instrumental in the agency’s transition to a customer experience agency. Exceeded revenue, margin, and NPS goals and achieved 100% client retention on accounts. Generated over $150M+ in agency billings and led a team of 65 direct and indirect reports. Hand-picked multiple times to turnaround high attrition risk accounts. Clients: Dominos, Wendy's, Benihana, Toyota, Mitsubishi, Rent-A-Center, Carpet One, Jiffy Lube, HD Vest, Oklahoma Gas & Electric, Cooper Clinic, Avianca Airlines, Charter Communications, Abilene Christian University, and Sacramento Kings. Show less



Targetbase

• United States
• Advertising Services
• 200 - 300 Employee

• SVP of Account Management, Marketing & Sales

  • 2007 - 2012

  Executive team member and head of Corporate Marketing and Sales. Successfully increased client acquisition by creating an agency sales acquisition system resulting in 3 new client wins the first year, developing a new retail practice, and evolving positioning to better compete in CEM. Led Forrester CEM wave and ranked in top 3. Managed 10 reports and generated $50M in agency revenue. Clients: General Mills, United Healthcare, Bassett Furniture, LPL Financial, Children's Health, Texas Farm Bureau Insurance, and Roundy's Supermarkets. Show less



Javelin Agency

• United States
• Advertising Services
• 1 - 100 Employee

• SVP of Client Service

  • 2004 - 2007

  Brought in to spearhead growth efforts for the agency’s largest account, AT&T. Client represented 85% of the agency’s billings and over $30M in revenue. Managed a 40+ person client service team and 150+ indirect reports in planning and executing all direct and digital marketing efforts for both the consumer and business divisions. Grew account revenues 15-20% annually by expanding agency footprint. Co-led, with general agency, the creation and management of Team AT&T, a virtual ad agency model. The team consisted of 12 agencies and 500+ staff. The team received many accolades including Forbes 2007 Integration Leadership Award. Client: AT&T Show less



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Vice President of Client Service

  • 2002 - 2004

  Leveraged leadership experience in client-side marketing and large account management to develop and deliver integrated marketing solutions for a diverse client portfolio. Led a team of 20+ and spearheaded new business efforts that added $10M in agency revenue. Clients: Anheuser Busch Entertainment (Sea World, Busch Gardens, Discovery Cove, and Sesame Place), Travelocity Business, Hewlett Packard, SunTrust Bank, and Tenet Health Systems. Leveraged leadership experience in client-side marketing and large account management to develop and deliver integrated marketing solutions for a diverse client portfolio. Led a team of 20+ and spearheaded new business efforts that added $10M in agency revenue. Clients: Anheuser Busch Entertainment (Sea World, Busch Gardens, Discovery Cove, and Sesame Place), Travelocity Business, Hewlett Packard, SunTrust Bank, and Tenet Health Systems.



Sprint

• United States
• Telecommunications
• 700 & Above Employee

• Director of Brand and Marketing Communications

  • 1995 - 2002

  Held three progressive marketing leadership roles in the $8 billion-dollar Global Business Markets Group. Led cross-functional planning and delivery of strategic marketing programs for the Retail, Wholesale, Government, International, Emerging, and Alternate Channel business markets. Managed a $100 million ad/promo budget, $3M operating budget, a staff of 40 and a 100+ integrated team, and four advertising agencies. Held three progressive marketing leadership roles in the $8 billion-dollar Global Business Markets Group. Led cross-functional planning and delivery of strategic marketing programs for the Retail, Wholesale, Government, International, Emerging, and Alternate Channel business markets. Managed a $100 million ad/promo budget, $3M operating budget, a staff of 40 and a 100+ integrated team, and four advertising agencies.



DIMAC Direct

• United States
• Advertising Services

• Account Supervisor

  • Jun 1989 - Nov 1995

  Senior agency representative responsible for planning and developing profitable and innovative direct response solutions to drive sales and revenue for clients. Supervised staff of 10 associates with account revenues of $6M. Clients: Rent-A-Center, Toys R Us, Barnes & Noble, NationsBank, Bank One, Sun Microsystems, Apple Computer, Silicon Graphics, ComputerLand and Ashton Tate. Senior agency representative responsible for planning and developing profitable and innovative direct response solutions to drive sales and revenue for clients. Supervised staff of 10 associates with account revenues of $6M. Clients: Rent-A-Center, Toys R Us, Barnes & Noble, NationsBank, Bank One, Sun Microsystems, Apple Computer, Silicon Graphics, ComputerLand and Ashton Tate.



United Financial Resource Group

• Memphis, TN

• Manager, Marketing Communications

  • 1987 - 1988



Banking Consultants of America, LLC

• United States

• Assistant Director of Marketing

  • 1985 - 1987