Julia Shaw
Head of Marketing at Devocion USA- Claim this Profile
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Bio
Experience
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Devocion USA
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United States
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Food & Beverages
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1 - 100 Employee
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Head of Marketing
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Jan 2022 - Present
Strategize, develop and execute marketing strategy for Devoción global including Devoción USA and Devoción Colombia. Manage in-house design and social team and oversee all creative direction and branding for digital marketing strategy. Manage partnerships, collaborations and outreach for continuous growth for brand presence and innovation.
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E-commerce Manager
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Jun 2021 - Jan 2022
Continuous optimization to drive revenue, AOV, subscriptions, and improved user experience for all brand websites. Manage updates for all new coffees, products, and content on-site. Manage customer support team.
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Account Manager
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Sep 2018 - Jun 2021
Opened and managed existing wholesale coffee accounts, expanding local specialty coffee community in Bogotá, Colombia. Managed coffee quality and maintained standards with our wholesale partners through on-site trainings.
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La Colombe Coffee Roasters
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United States
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Food and Beverage Services
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200 - 300 Employee
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Lead Barista
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Apr 2016 - Jun 2018
Lead barista and assisted in training new employees, opening new cafés in local market, and hosted and organized community events to engage coffee community. Lead barista and assisted in training new employees, opening new cafés in local market, and hosted and organized community events to engage coffee community.
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Boston University Institute for Global Sustainability
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United States
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Higher Education
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1 - 100 Employee
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Communications and Outreach Intern
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Aug 2016 - Dec 2016
Prepared sustainability-related presentations and case studies for issues on campus and in the greater Boston area. Prepared sustainability-related presentations and case studies for issues on campus and in the greater Boston area.
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Education
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Boston University
Bachelor of Arts - BA, Sustainable Development -
Questrom School of Business, Boston University
Minor, Business Administration and Management, General -
Flintridge Preparatory School
High School Diploma