Manager, Growth Marketing

• Jun 2022 - Present

Digital Marketing Manager

• Jan 2020 - Aug 2022

Director of Client Services

• May 2013 - Jan 2019

Manage a team of 10 to serve Clients with their digital marketing campaigns in SEM, SEO, Social Media, and Web Development. Responsible for the PNL, training, resource management, client satisfaction, pre-sale and post sale process, meeting, reporting, and client escalation. Manage a team of 10 to serve Clients with their digital marketing campaigns in SEM, SEO, Social Media, and Web Development. Responsible for the PNL, training, resource management, client satisfaction, pre-sale and post sale process, meeting, reporting, and client escalation.

eCommerce Marketing Manager

• Aug 2010 - May 2013

Manage Google adwords campaigns for the company by different countries, products, and organize and optimize the campaigns into Text ad vs Graphical ads in different networks, create additional remarketing and Youtube campaigns Develop and manage other search engine campaigns, such as Yahoo, Facebook CPC advertising Manage affiliate program through CJ system, invite potential publishers, resolve problems for existing publishers, and communicate with publishers on new promotions Promote online shop through different channels, such as Forums, classified ads, social networking placements, article submissions, etc Analyze Google analytics and traffic source to optimize marketing results to meet Sales and conversions goals Explore additional Marketing channels in reaching the most targeted audiences and evaluate the ROI for budgeting Show less

Sales and Affiliates Manager

• Jan 2009 - Jul 2010

System flow development, Generate CPL/CPA offers, Project planning on company's affiliate network, affiliates management, maintain and assist in the affiliate procedure. System flow development, Generate CPL/CPA offers, Project planning on company's affiliate network, affiliates management, maintain and assist in the affiliate procedure.

Sales Marketing Manager

• Dec 2005 - Jul 2010

• Establish and execute the company’s business plans and marketing plans, such as SEO of website, content management, and traffic analysis • Set goals in achieving overall increase of the network's goals. • Maintain and increase overall network clients' satisfactions • Adhered to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team. • Plan and attend Marketing Trade shows, such as AdTech New York, AdTech San Francisco, AdTech Chicago, and SES Toronto. • Managed a team of 10 employees in Sales and Customer Service • Handled sales support, problem solving and shooting along with other departments. • Motivate team spirit and individual’s attribute as well as enhancing team work among teammate with more effective communications, training and personal development. • Responsible in recruiting, interviewing, and hiring Sales/Customer Service Representatives and providing training and coaching. • Monitor Sales and Customer Service Representatives’ tasks and implement the CRM structure. Show less

Sales Representative

• Sep 2003 - Sep 2005

Present and sell Internet Advertising services, such as Banner and Popunder, to current and potential clients through phone, emails, and instant chats Provide information and explain the concept of online advertising to new clients Negotiate Sales deals with clients in the benefits of the company Answer new inbound Sales inquiries, follow up on new leads and referrals Identify sales prospects and contact these and other accounts as assigned Prepare presentations, proposals and sales contracts Establish and maintain current client and potential client relationships Up-sell clients on different advertising service or additional targeting Manage account services on renewal, trouble shooting, and performances optimization Show less

Marketing Assistant

• Jan 2002 - Apr 2002

attending University Insert customer contacts and marketing leads into excel Assist Marketing Manager to decorate theater area and promotional window Attend weekly sales meeting and keep track of meeting notes Provide assistance in filing and copying attending University Insert customer contacts and marketing leads into excel Assist Marketing Manager to decorate theater area and promotional window Attend weekly sales meeting and keep track of meeting notes Provide assistance in filing and copying

Data Entry Clerk

• May 2000 - Aug 2000

Input data in bank system Scan hard copy info into system Input data in bank system Scan hard copy info into system