Julia Kastner

Chief Marketing & Business Development Officer at HITLAB
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA
Languages
  • English Native or bilingual proficiency
  • French Full professional proficiency

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Richard Groome

I have had the pleasure of working closely with Julia Kastner, our Chief Marketing & Business Development Officer. Julia is talented business leader with exceptional skills and qualities. With a strong focus on strategy, Julia consistently demonstrates her ability to think critically and develop innovative solutions. Her expertise in marketing and development has played a pivotal role in driving our company's growth and success. Julia's financial acumen is truly impressive. Her strategic approach to financial planning and analysis has been instrumental in supporting our business decisions. Beyond her professional expertise, Julia's warm and personable nature shines through in her interactions with colleagues and stakeholders. Her natural leadership qualities inspire and motivate team members, fostering a collaborative and high-performing work environment. Her ability to drive results, coupled with her exceptional interpersonal skills, makes her an invaluable asset to any organization. I wholeheartedly recommend Julia for her exceptional leadership qualities and the value she brings to the table.

Michel Zgarka

Julia is my one of my most precious, reliable, and highly professional team members. As a creative leader with skills in finance, technology, and business strategy, she executes plans and completes challenging projects with precision. Julia is highly proficient in multitasking, areas that require very acute and technical knowledge, and adept at bridging diverse groups. Her reliability and professionalism make her an asset to any team.

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Experience

    • Canada
    • Entertainment Providers
    • 1 - 100 Employee
    • Chief Marketing & Business Development Officer
      • Dec 2020 - Present

      -Conducted in-depth financial analysis and developed financial models to inform investment/acquisition decisions, drive business growth, and improve music publishing catalogue valuation methods.-Led outreach initiatives alongside the CEO, resulting in partnerships with industry leaders such as Universal Music Group, Sony, Warner Music, Trace, and MIDEM.-Created and executed international product launch strategies, including an emerging artist competition that attracted 10,000+ new users who submitting their work. -Provided expert insights and data analysis of music industry market trends to guide company strategy.-Managed a cross-functional product development team, collaborating with AI experts, website developers, and payment processing systems. Website won Best Entertainment Website and Best Music Website at 2021 Web Award Competition. -Maintained full editorial control over company marketing collateral. Show less

    • VP, Sales & Marketing
      • Sep 2020 - Dec 2020

    • Financial Services
    • 1 - 100 Employee
    • Advisor
      • May 2023 - Present

    • Canada
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Sr. Director, Financial Planning & Analysis
      • Aug 2019 - Apr 2020

      -Built an analytics model to optimize sales revenue, contributing to improved inventory management, pricing strategies, and efficient stock replenishment times. -Coordinated the Canadian launch of European brands Furla and Cath Kidston, overseeing initial market entry phases. -Successfully created and executed a B2C social and digital media marketing campaign, utilizing influencers and connectors for growth and enhanced brand visibility. -Built an analytics model to optimize sales revenue, contributing to improved inventory management, pricing strategies, and efficient stock replenishment times. -Coordinated the Canadian launch of European brands Furla and Cath Kidston, overseeing initial market entry phases. -Successfully created and executed a B2C social and digital media marketing campaign, utilizing influencers and connectors for growth and enhanced brand visibility.

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Financial Analyst
      • May 2017 - Aug 2017

      -Conducted research and financial analysis for real-time investment decisions for portfolio managers and was reviewed as a quick learner who worked autonomously and delivered timely and accurate results. -Developed an investment thesis to predict growth and profitability for 100+ foreign companies. Presentation deemed to have been the “best in class". -Conducted research and financial analysis for real-time investment decisions for portfolio managers and was reviewed as a quick learner who worked autonomously and delivered timely and accurate results. -Developed an investment thesis to predict growth and profitability for 100+ foreign companies. Presentation deemed to have been the “best in class".

    • Canada
    • Real Estate
    • 700 & Above Employee
    • Digital Marketing Specialist
      • May 2014 - Jan 2017

      -Created a digital marketing strategy and execution plan targeting brokers and prospects increasing broker interactions by 14% during initial launch and yielded 142 sales leads. -Built an analytics assessment tool to assess marketing response rate for all initiatives that led to an increase of target database of 87%. -Created a digital marketing strategy and execution plan targeting brokers and prospects increasing broker interactions by 14% during initial launch and yielded 142 sales leads. -Built an analytics assessment tool to assess marketing response rate for all initiatives that led to an increase of target database of 87%.

Education

  • McGill University - Desautels Faculty of Management
    Bachelor’s Degree, Finance Major
    2015 - 2019
  • Dawson College
    Business/Commerce, General
    2013 - 2015

Community

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