Experience

RPMC Marketing do Brasil

• Company Director

  • Jan 2013 - Present

  Responsible for all Brazilian operations and events management for the seven tier one sponsors we worked with for both the 2013 FIFA Confederations Cup and 2014 FIFA World Cup™. Main achievements included opening the office in Brazil, setting up partnerships in Rio de Janeiro and other 11 host cities. During this process I recruited and managed over 7 project managers working on projects and strategies for some of the main sponsors of FIFA World Cup, dealing directly with World renowned brands such as Coca-Cola, McDonalds, Sony and Nike in sports activation projects like Players Escort Match, FIFA's biggest activation program. Also responsible for a unique action in the history of the company, prospecting local Brazilian clients and broadening the portfolio of clients. In addition to managing the team, I directly handled two local accounts, making the company's revenue increase considerably. Currently I am also responsible for the financial department in Brazil and prospecting new businesses and local partners for the Rio 2016 Olympic Games and reporting directly to the CEO of RPMC Europe. Show less



Rio+20 - United Nations Conference on Sustainable Development

• Communications Project Coordinator

  • Oct 2011 - Oct 2012

  I was part of the team responsible for developing a strategic promotional plan for the biggest conference in the history of the United Nations and managed to negotiate and put into action a media plan with a value of more of over US$ 10 million in ad spaces, services and partnership with some of the most important media players in Brazil and the World such as Globo TV, Editora Abril (through their special project Planeta Sustentável), Google, Radio stations and others. The campaign created through a special pro bono partnership with Ogilvy produced both TV and internet video/messages with important figures such as Oscar Niemeyer, Gilese Bündchen and Paulo Coelho - managing to reach over 6.5 mi people in Rio de Janeiro and showcased many times during Globo´s primetime spot. The campaign culminated with an special month long exhibition called the Future We Want Exhibition at the Museum of Modern Art in Rio de Janeiro during Rio +20, which received more than 40,000 people and 8,300 written statements at the interactive space created by myself and the team. I also managed the team responsible for all the official Rio+20 signage for the conference, from making sure it was applied correctly from liaising with the Brazilian Government to all other important players from the UN. Show less



Branding Latin America Group

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Director

  • Mar 2010 - Oct 2011

  Brazil country manager responsible for strategic PR campaigns and tailor made events for European companies/brands interested in the Brazilian market and vice-versa. Brazil country manager responsible for strategic PR campaigns and tailor made events for European companies/brands interested in the Brazilian market and vice-versa.



JungleDrums Magazine

• United Kingdom
• Book and Periodical Publishing

• Publisher and Company Director

  • Oct 2002 - Sep 2011

  During my period as JungleDrums´s owner I transformed a small independent publication into a stronger product and recognized brand that grew into a media group with a mission to "showcased Brazil as an exciting country with a powerful meaning for the British public". From 2002 until 2011 JungleDrums was published monthly (20.000 copies), and during that time I started an internal media agency specialised in the ethnic market which was responsible for producing various events in the UK and bringing some of the most exiting live acts to London. I was at the forefront of all things Jungle and extremely passionate while managing a heavy workload and liaising with multiple areas, my team, suppliers and clients at the same time. I was responsible for directing a team of around 20 people from designers, journalists, photographers, commercial team, distribution team and organising all the finance side of the business. I was also responsible for planing, creating and delivering innovative campaigns, activities and events focused on market share increase, revenue expansion and brand awareness for clients such as Nike, TAM Airlines, Sagatiba, EMI Music, Brahma, Selfridges, TAP Airlines, British Airways, Riotur and the Brazilian government. Show less



AOL

• Broadcast Media Production and Distribution

• Content Manager

  • Jan 2000 - Jul 2001

  Management of production and editorial content for the entertainment channel of AOL Brazil. Constant collaboration with the commercial department to develop special and new products and part of the team responsible for dramatically increasing the audience of the Music and Entertainment channels. In 2001, AOL became the main sponsor of the Rock in Rio festival and I was personally involved in part of the operations on the ground to broadcast chats and the first live broadcast in Brazil of big events that included performances from acts such as OASIS, Neil Young, Beck and Foo Fighters. Show less