Julianne S Martin, MBA
Partner, CMO at Above The Fold- Claim this Profile
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Topline Score
Bio
Nicole Goldberg
Julianne went well above and beyond as an account manager. She was incredibly hard working and dedicated to meeting our goals and knew where to lean in to provide extra support and leadership.
Trenton Reed
Julianne is a skillful and ambitious professional, a natural leader, and a visionary thinker. She balances superior client relation skills with technical digital prowess, which results in a consistent thoroughness that generates success. In my experiences working with her, she served as an understanding and insightful supervisor; she was direct, honest, and empathetic. Under her supervision, projects were organized and efficient—and perhaps most importantly, always generated results. While Julianne’s areas of expertise are seemingly endless, she is more than proficient at lead generation, online advertising, inbound marketing, SEO, email marketing, project management, and business development. She is passionate about projects, individuals, and strategy. Julianne would be an immense asset to any company she works for.
Tom Udesky
Julianne is enthusiastic, dedicated and very insightful. I worked with her to execute a team project in "Global Management", a course at the University of Denver, Daniels College of Business. Julianne was a key asset to the team, and the work she contributed was detailed and high-quality. She met deadlines, arrived to team meetings on time and spoke eloquently and competently about her area of focus in the project: global product management. I hope to work with Julianne in the future and recommend her to anyone looking to build a strong team.
Nicole Goldberg
Julianne went well above and beyond as an account manager. She was incredibly hard working and dedicated to meeting our goals and knew where to lean in to provide extra support and leadership.
Trenton Reed
Julianne is a skillful and ambitious professional, a natural leader, and a visionary thinker. She balances superior client relation skills with technical digital prowess, which results in a consistent thoroughness that generates success. In my experiences working with her, she served as an understanding and insightful supervisor; she was direct, honest, and empathetic. Under her supervision, projects were organized and efficient—and perhaps most importantly, always generated results. While Julianne’s areas of expertise are seemingly endless, she is more than proficient at lead generation, online advertising, inbound marketing, SEO, email marketing, project management, and business development. She is passionate about projects, individuals, and strategy. Julianne would be an immense asset to any company she works for.
Tom Udesky
Julianne is enthusiastic, dedicated and very insightful. I worked with her to execute a team project in "Global Management", a course at the University of Denver, Daniels College of Business. Julianne was a key asset to the team, and the work she contributed was detailed and high-quality. She met deadlines, arrived to team meetings on time and spoke eloquently and competently about her area of focus in the project: global product management. I hope to work with Julianne in the future and recommend her to anyone looking to build a strong team.
Nicole Goldberg
Julianne went well above and beyond as an account manager. She was incredibly hard working and dedicated to meeting our goals and knew where to lean in to provide extra support and leadership.
Trenton Reed
Julianne is a skillful and ambitious professional, a natural leader, and a visionary thinker. She balances superior client relation skills with technical digital prowess, which results in a consistent thoroughness that generates success. In my experiences working with her, she served as an understanding and insightful supervisor; she was direct, honest, and empathetic. Under her supervision, projects were organized and efficient—and perhaps most importantly, always generated results. While Julianne’s areas of expertise are seemingly endless, she is more than proficient at lead generation, online advertising, inbound marketing, SEO, email marketing, project management, and business development. She is passionate about projects, individuals, and strategy. Julianne would be an immense asset to any company she works for.
Tom Udesky
Julianne is enthusiastic, dedicated and very insightful. I worked with her to execute a team project in "Global Management", a course at the University of Denver, Daniels College of Business. Julianne was a key asset to the team, and the work she contributed was detailed and high-quality. She met deadlines, arrived to team meetings on time and spoke eloquently and competently about her area of focus in the project: global product management. I hope to work with Julianne in the future and recommend her to anyone looking to build a strong team.
Nicole Goldberg
Julianne went well above and beyond as an account manager. She was incredibly hard working and dedicated to meeting our goals and knew where to lean in to provide extra support and leadership.
Trenton Reed
Julianne is a skillful and ambitious professional, a natural leader, and a visionary thinker. She balances superior client relation skills with technical digital prowess, which results in a consistent thoroughness that generates success. In my experiences working with her, she served as an understanding and insightful supervisor; she was direct, honest, and empathetic. Under her supervision, projects were organized and efficient—and perhaps most importantly, always generated results. While Julianne’s areas of expertise are seemingly endless, she is more than proficient at lead generation, online advertising, inbound marketing, SEO, email marketing, project management, and business development. She is passionate about projects, individuals, and strategy. Julianne would be an immense asset to any company she works for.
Tom Udesky
Julianne is enthusiastic, dedicated and very insightful. I worked with her to execute a team project in "Global Management", a course at the University of Denver, Daniels College of Business. Julianne was a key asset to the team, and the work she contributed was detailed and high-quality. She met deadlines, arrived to team meetings on time and spoke eloquently and competently about her area of focus in the project: global product management. I hope to work with Julianne in the future and recommend her to anyone looking to build a strong team.
Credentials
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Google Analytics Certification
GoogleJan, 2013- Nov, 2024 -
IAB Digital Media Sales Certification
IABSep, 2015- Nov, 2024
Experience
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Get Above The Fold | Programmatic Media Experts
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United States
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Advertising Services
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1 - 100 Employee
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Partner, CMO
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Jan 2022 - Present
We are performance-minded programmatic experts. We can help you learn programmatic and guide you on what tactics work best for your business - from retargeting, prospecting, native, connected TV, audio and more. Programmatic can be an intimidating word and channel, we can help you understand the programmatic space. -Utilize the same talent and process that have successfully scaled companies from several million to $500 million in annual revenue at 30-50% profit margin. -Combined 55+ digital marketing years taking companies from $5M to $500M revenue. There’s no need to call every TV channel, website, podcast and radio station to negotiate one-off ad buys. ATF can help you drive costs down and negotiate with every single publisher, TV channel, app, podcast and website with one ad budget. Keep things simple and let us help you find your target audience where they are consuming content on the internet, TV, radio and podcasts.
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Adigma
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United States
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Advertising Services
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1 - 100 Employee
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VP of Operations and Marketing
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Oct 2020 - Jan 2022
- Directed operations of PPC, Paid Social, Display, SEO, Social Media, and Content team - Built process improvement, product packages and pricing for agency services - Managed team of 5 senior marketing managers and 6 contractors, in PPC, Paid Social, SEO and Content roles - Oversaw strategy for full client portfolio and ensured that team was hitting deadlines and client KPIs - Focused on building operational efficiency with establishing Standard Operating Procedures and processes for each step for program onboarding, launch, ongoing performance maintenance, etc. - Managed operational budgets to hit profitability targets and built systems to find opportunities faster - Outsourced team in Philippines - set up training and operational processes
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Rakuten Advertising
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United States
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Technology, Information and Internet
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700 & Above Employee
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Senior Manager - Integrated Marketing. Display | Social | Affiliate | Paid Search | Attribution
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Oct 2018 - Oct 2020
Manage and develop Integrated Marketing campaigns for large global brands by utilizing Display Advertising (retargeting, prospecting, cross-device, social, native), Affiliate, Paid Search and Attribution channels.Manage team of account managers and the process that drives the team success.
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Senior Account Manager - Display | Social | Affiliate | Paid Search | Attribution
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Apr 2017 - Oct 2018
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Account Supervisor, Online Display Advertising
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Apr 2016 - Apr 2017
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Account Manager, Online Display Advertising
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Nov 2014 - Apr 2016
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The Great Online
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United States
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Advertising Services
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1 - 100 Employee
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Director of Client Services and Product | SEO, Social, Content, Mobile
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Apr 2010 - Nov 2014
As Director of Client Services, I lead the account management, service delivery, and design teams in the day-to-day delivery and ROI of diverse Digital Marketing client projects and services. As Director of Product I oversaw market analysis to understand market size, competitive environment and key audiences in order to communicate the unique value and benefits of each new service, and also to stay in front of industry changes. From there I worked with cross-company teams to develop go-to market integrated marketing communication strategies for new digital, social and mobile service offerings. The Great Online LLC is a Digital Marketing firm that helps businesses transform their lead generation by enabling them to "get found" by more potential customers. The Great Online provides leading edge services in Content Marketing, SEO, Social Media Marketing, Email Marketing, Pay Per Click, Local Marketing and Public Relations.
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Director of New Product Marketing and Brand Development
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May 2006 - Dec 2008
• Worked in conjunction with other senior Student Horizons management to develop and refine company-wide services and products, and to look for cross-selling opportunities which accounted for 500% revenue growth.• Led development of new product, Beyond the Books web portal and guidebook, from conception to launch. Completed market analysis, sales communication guidelines, and marketing strategy to successfully bring to market.• Directed execution of client e-marketing programs, which included trigger-based emails to lists of 100,000+.
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Client Services Manager
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Jan 2005 - May 2006
Led development of new corporate e-communication program including html campaign designs, list expansion and maintenance: one-year productivity increase of 500% resulted in largest profit, by sector, in companyDirected execution and reporting analysis of all client marketing programs, including 500 e-marketing campaignsOversaw development of 500 page publication. Tasks included interviews for articles, writing and proofreading articles, contacting participants to purchase profile pages and develop their listings, organize graphics, and work closely with design team on branding
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Education
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2008 - 2010
University of Denver - Daniels College of Business
MBA, International Business -
2016 -
University of California, Berkeley
Marketing Analytics Certificate -
2004 - 2004
University of Costa Rica
Course Studies, Spanish Language -
1999 - 2004
Utah State University
Bachelor of Arts, Marketing, Business Administration -
2003 - 2003
Tilburg University, Tilburg, Netherlands
Course Studies, International Business Management -
2000 -
Disney College Program - Internship
Marketing
Community
