Experience

Dignity Health Global Education

• United States
• E-Learning Providers
• 1 - 100 Employee

• Lead, PR and Communications

  • May 2023 - Present



Cashman & Associates

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Jul 2022 - Feb 2023

  - Created, executed and project managed marketing strategies for 8-12 lifestyle brands - Managed organic and paid social media campaigns across multiple lifestyle, events, hospitality and food & beverage brands - Strategized and executed public relations campaigns connecting industry thought leaders with target publications and reporters to share compelling narratives addressing trends in various industries - Created an influencer “Brand Ambassador” program for a large fitness brand with monthly deliverables, set approval schedules, invoice management and creative direction - Trained Social Media Manager on organic and paid social media strategies, demonstrating the importance of data-driven insights - Developed content calendars for 14 brand profiles, leveraging user-generated content, timely messaging and curated imagery and video - Managed inbound and outbound engagement strategies with client audiences - Conceptualized unique and compelling content and produced and executed various content shoots while exploring new emerging trends - Leveraged and promoted User-Generated Content when possible and continue to maintain relationships with local influencers - Reported monthly social insights on organic and paid content while tracking performance and overall growth - Captured live content during events while providing a behind the scenes look for all audiences Show less



Next PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• • Nov 2018 - Jul 2022

  - Developed, led and executed an integrated public relations strategy, including media relations and targeted organic and paid social media strategies, for up to ten clients at a given time, oversee internal teams of 3-6 staff, reporting on campaign KPIs each quarter and ensuring long-term success in client relationships- Customized public relations strategies for a diverse client group by conducting thorough research to understand each client’s unique needs and market position across industries- Created content, crafted story angles and developed consistent brand messaging for press releases, media opportunities and social media posts aligned with clients’ strategic business goals, including delegating to, overseeing and supporting junior staff- Analyzed and reported on campaign success and communicated the business impact to clients in a simplified, results-focused manner using tools such as native social media platforms, Google Analytics, Sprout Social, CoverageBook, Signal AI and BuzzSumo - Pitched potential clients, bringing them through the sales funnel by creating pitch decks, presenting campaign strategies, conducting retainer negotiations, and ultimately securing new business- Contributed to the creation of the Next PR DEI committee, conducted a preliminary sentiment survey and built a comprehensive strategy with multiple checkpoints and stakeholders in mind, leaving room for adjustments and additional strategy learnings along the way- Led internal PR team managing the Next PR’s media strategy, corporate and executive social media profiles, paid social media campaigns, speaking and award submissions, Glassdoor management, and press release and editorial content calendars- Managed case study workstream including leading 7 staff to create compelling case study narratives highlighting prior successful client outcomes to bolster pitch decks and website content which was used to secure new business Show less

• • Nov 2017 - Nov 2018

• • Sep 2016 - Nov 2017



Propulsion Media Labs

• United States
• Media Production
• 1 - 100 Employee

• Social Media Intern

  • Apr 2014 - Aug 2014

  - Launched and promoted all the organization's social media accounts, establishing and refining brand messaging - Curated and created content across Twitter, LinkedIn, Facebook and Instagram platforms, building and maintaining engagement with past, current, and prospective clients - Launched and promoted all the organization's social media accounts, establishing and refining brand messaging - Curated and created content across Twitter, LinkedIn, Facebook and Instagram platforms, building and maintaining engagement with past, current, and prospective clients



Puluche Media

• Facebook Manager and Contributing Writer

  • Jan 2014 - May 2014

  - Wrote in-depth reviews for various rock music albums - Identified need for social media management and volunteered to manage the publication’s Facebook profile - Created and executed full Facebook campaign strategy, consistently adjusting to maximize audience engagement and brand awareness - Wrote in-depth reviews for various rock music albums - Identified need for social media management and volunteered to manage the publication’s Facebook profile - Created and executed full Facebook campaign strategy, consistently adjusting to maximize audience engagement and brand awareness