Experience

Sugar&Partners

• New Zealand
• Advertising Services
• 100 - 200 Employee

• Executive Producer

  • Dec 2016 - Present

• Senior Account Director

  • Aug 2014 - Present



Auckland Live

• New Zealand
• Entertainment Providers
• 1 - 100 Employee

• Marketing Contract - New Brand rollout

  • Mar 2014 - Jul 2014

  Responsible for the brand launch and delivering the new brand across a range of applications – including corporate material, staff uniforms, marketing collateral and comms, signage, building livery and all digital mediums. Responsible for the brand launch and delivering the new brand across a range of applications – including corporate material, staff uniforms, marketing collateral and comms, signage, building livery and all digital mediums.



Special New Zealand

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Jan 2013 - Feb 2014

  Overall account service lead on the agency’s two largest clients – AA Insurance and TSB Bank. Plus overflow cover on 2degrees. Overall account service lead on the agency’s two largest clients – AA Insurance and TSB Bank. Plus overflow cover on 2degrees.



Clemenger BBDO Wellington

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Oct 2001 - Nov 2012

  Overall campaign planning and management across all media channels (including TV, radio, outdoor, press, magazine, digital, social, direct, ambient and cinema). Key clients: NZTA • Drink driving campaign – Legend (Ghost Chips). 2012 D&AD Awards – Yellow Pencil, EFFIES 2012 Two Golds • Speed campaigns – Flying Objects. Bronze Lion Cannes 2012, Flash Driving Facebook Game The FWA - Site of the Day, AXIS 2013 - Silver, 2 x Bronze, ONE SHOW – Merit, ONE SHOW, INTERACTIVE – Bronze, CANNES LIONS – Bronze, SPIKES ASIA – Bronze, AWARD - Bronze • Drug Driving Campaign – ORCA Award • Driver Fatigue Campaign – Sneak Up ads. Awarded Gold at Caples 2012 • Tactical Road Safety Campaigns – Give way rule change, zero limit alcohol for under 20s FONTERRA - Mainland Cheese - Good things take time campaign - Specialty Cheese Brands: Mainland Special Reserve, Galaxy and Ferndale NATIONAL BANK/ANZ - Brand campaign, Home Loans, Private Banking, Business Banking, Sponsorship and Rural Portfolios. KIWIBANK Direct marketing campaigns and Internal engagement communications



ACC New Zealand

• New Zealand
• Government Administration
• 700 & Above Employee

• Senior Comms Advisor - Injury Prevention Marketing

  • Dec 2007 - Mar 2009

  Development and implementation of marketing/communications strategic plans for various Injury Prevention Programmes, including: - ActiveSmart (an online sports training website) - Road Safety initiatives including Safe2Go (child carseat restraints) & Practice.co.nz (online tool for teens learning to drive) - Older Falls Prevention targeting health providers ( Modified Tai Chi, Otago Exercise Programme, Vitamin D supplementation into rest homes) - Health & Safety training videos for the NZ Meat Industry Working with external partners (eg advertising & design agencies, film companies, PR, research companies) to plan and brief projects/campaigns Liaison with media and submission of articles Marketing and communications advice to internal ACC staff Overall management of NZ Safety Week 2009