Business Development

• Jun 2019 - Present

Founder

• Jun 2018 - Present

Technical Illustrator

• Jan 2020 - Oct 2020

Co-Founder, Director of Product & Fit Engineering

• Oct 2013 - Jun 2018

Invented patented virtual fit & styling system, leading 50+ to create UX, & core functions of the social shopping & styling app for iOS & web using design thinking, agile scrum methods, Jira, & Basecamp Created the patented SureFit™ engine driving predictive fit accuracies of 95% & greater algorithmically reconciling coded numeric garment data, with numeric body data, & personal preference variations to generate personalized predictive fit recommendations unique to each style/size & each person Conceptualized the patented Virtual Garment Carousel fitting room UX providing a new, novel, & playful customer centered UX for styling layered outfits complete with accessories virtually worn by the customer Created personalized best style algorithmic sorting engine used to present personalized product feeds with the flattering styles first Created predictive body measurement system derived from 2D photo analysis Invented photo grading, an algorithmic machine image morphing system driven by pattern making principles, & led the team delivering real time personalized worn clothing images matching customers’ personal curves & body posture Led photography team creating product photo intake system assuring pixel perfect images required by the photo grading morphing system Established processes & teams for garment intake assessment data to populate SureFit™ engine algorithms Led co-operative research at the Department of Fashion & Textile Technology at SUNY Buffalo Presented app at New York Fashion Tech Lab, 1776 Pitch Night for UVA i.Lab Incubator Ventures, Tech Breakfast New York, Tech Breakfast Philadelphia, & C-level executives in retail, finance & technology Established patents as the inventor Hired & led teams domestically & internationally: programmers, garment production experts, photographers, stylists, algorithm fit engineers, PhD researchers, machine vision & machine learning scientists, business process analysts, & external resources Show less

Creative Director Consultant

• Jun 2013 - Oct 2013

Led team of designers and developers to create strategic collections for Nordstrom, Urban Outfitters, Target, Charming Charlie, Francesca’s, J.C. Penny’s, and others Led team of designers and developers to create strategic collections for Nordstrom, Urban Outfitters, Target, Charming Charlie, Francesca’s, J.C. Penny’s, and others

Founder & Creative Director

• May 2007 - Oct 2013

Founded JulieApple, featuring signature prints and sustainable materials and practices. Grew business with international and Fortune 500 sales. Launched the collection at Designers and Agents and Rendez-Vous Paris Presented JulieApple at the Redress 2012 juried runway event Opened JulieApple Design Studio, an event-focused retail space Founded JulieApple, featuring signature prints and sustainable materials and practices. Grew business with international and Fortune 500 sales. Launched the collection at Designers and Agents and Rendez-Vous Paris Presented JulieApple at the Redress 2012 juried runway event Opened JulieApple Design Studio, an event-focused retail space

Design Director Consultant

• Nov 2012 - Jun 2013

Secured placement for IZAK with Bloomingdale’s and Macy’s by refining the collection. IZAK is the collection of the beloved fashion illustrator, Izak Zenou Secured placement for IZAK with Bloomingdale’s and Macy’s by refining the collection. IZAK is the collection of the beloved fashion illustrator, Izak Zenou

Director of Design & Product Consultant

• Apr 2008 - Mar 2012

Designed Men’s, Women’s, Children’s and Accessory collections for Robert Redd, the best polo shirts in the world sold at premier luxury retailers Led design, development, QA, international sourcing & production Designed Men’s, Women’s, Children’s and Accessory collections for Robert Redd, the best polo shirts in the world sold at premier luxury retailers Led design, development, QA, international sourcing & production

Desing and Branding Consultant

• Apr 2007 - Mar 2008

Recruited to create the first-ever form fitting bulletproof vest for female police officers and soldiers Sales increased 25% overall Recruited to create the first-ever form fitting bulletproof vest for female police officers and soldiers Sales increased 25% overall

Vice President of Design & Development

• 1998 - 2007

Directed a 30-member team of in-house designers, sample makers and freelancers for collections generating $125 million annually. Developed and controlled the $1.5 million budget for design and development Catapulted sales from $20 million to $125 million - 20% annually with consistent trend right collections delivered on time and on budget Created the brand’s first-ever custom print designs. Evolved the brand image through whimsical, and graphic print designs Attracted star talent: DVF, Stella McCartney, tokidoki, Jonathan Adler and Gwen Stefani for high-profile design collaborations Transformed LeSportsac into a coveted fashion item brand when Karl Lagerfeld personally photographed Remix designs for “Karl Lagerfeld’s Great Finds” Partnered with key retailers on exclusives and strategic retail expansion including: Colette – Paris, Takashimaya – Tokyo and Printemps – Paris Reduced development costs 20% with innovative in-house digital fabric printing Slashed P&L in the classic core collection (75% of the total business) with a shift to Caribbean Synthesized trend and color direction for targeted international markets with travel to Europe, Asia, the US and South America and exclusive collections Vice President of Design and Development 2006 – 2007, Design Director 2005 – 2006, Senior Designer 2003 – 2005, Designer 2000 – 2002 and Design Associate 1998 – 2000 Show less

Instructor & Consultant

• Oct 1997 - Dec 1998

Developed the master syllabus for the Fashion Studio Computer Aided Design course. Taught Intro to Computer Aided Design Developed the master syllabus for the Fashion Studio Computer Aided Design course. Taught Intro to Computer Aided Design

Product Manager

• Nov 1996 - Nov 1998

Completed development of the Fashion Studio Design Suite by coordinating the efforts of BETA sites and programmers throughout the US and Europe. Launched the product as key speaker at the industry event at Parson’s School of Design Developed relationships with 20 beta test sites including: Nordstrom resulting in a refined product and rapid adoption by design teams Completed development of the Fashion Studio Design Suite by coordinating the efforts of BETA sites and programmers throughout the US and Europe. Launched the product as key speaker at the industry event at Parson’s School of Design Developed relationships with 20 beta test sites including: Nordstrom resulting in a refined product and rapid adoption by design teams