Marketing Associate

• Jul 2023 - Present

Homecoming Commissioner

• Nov 2021 - Nov 2022

- Led the Executive Board, Leadership Team, and Homecoming volunteers in planning and executing the 2022 USC Homecoming week of events. - Initiated partnerships with student organizations, campus departments, and local businesses to develop the Homecoming brand outside of the university and contribute to growth goals. - Guided the social media director in creating and planning content throughout the year, using Adobe and Canva. - Supervised the VP of Marketing and Merchandise Director in designing, outsourcing manufacturing, and distributing merchandise, including creating the first-ever merchandise website. - Served as the primary communicator by delivering speeches, giving interviews, and writing website content for the organization. Show less

Digital Marketing Intern

• Jun 2022 - Aug 2022

- Met with one domestic and three international account leads to brainstorm campaigns and develop plans of action. - Raised client’s social media engagement by 10.5% with relevant post interactions and influencer outreach. - Generated a lead generation spreadsheet to drive growth initiatives consistent with company goals. - Met with one domestic and three international account leads to brainstorm campaigns and develop plans of action. - Raised client’s social media engagement by 10.5% with relevant post interactions and influencer outreach. - Generated a lead generation spreadsheet to drive growth initiatives consistent with company goals.

Social Media and Brand Management Intern

• Feb 2021 - Jan 2022

- Spearheaded the Instagram and Facebook accounts for the #1 ranked Pilates studio in Washington, D.C. - Raised content interaction by 118% in two weeks by creating original content and engaging with users. - Developed unique email and SMS marketing campaigns to adapt to drive customer acquisition and sales. - Led communication with a neighboring business for a brand partnership event and managed the corresponding social media content, advertising, and incentives. - Spearheaded the Instagram and Facebook accounts for the #1 ranked Pilates studio in Washington, D.C. - Raised content interaction by 118% in two weeks by creating original content and engaging with users. - Developed unique email and SMS marketing campaigns to adapt to drive customer acquisition and sales. - Led communication with a neighboring business for a brand partnership event and managed the corresponding social media content, advertising, and incentives.

VP of Academic Excellence

• Nov 2020 - Nov 2021

− Managed a budget of $3,400 while planning academically focused events and promoting resources offered to members. − Oversaw the academic success and grade point average of 318 women to maintain national standards. − Coordinated and executed regular meetings with members who fall below a certain grade point average to determine the most effective way to provide support and improve academic performance. − Collaborated with an executive council of 17 members and lead a department of 12 women with the goal of improving overall member experience. − Raised overall chapter GPA to 3.64, with 29.5% of members achieving a 4.0. Show less