Julian Martinez Arenas
Cofounder & Business Developer at Suricata Labs- Claim this Profile
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Bio
Experience
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Suricata Labs
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Colombia
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Strategic Management Services
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1 - 100 Employee
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Cofounder & Business Developer
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Apr 2013 - Present
Bucaramanga I have had the opportunity to contribute to the company in the following activities: - Digital business mentor of products such as: www.preicfesinteractivo.com, www.bicitaller.co, www.paragatosyperros.com, www.noralozza.com, www.mouba.co, www.yopuedo.co, www.mitarea.co, www.maternar.co. - In charge of ideation and development of projects aimed to support early stage entrepreneurs. - Management of projects related to business development - In charge of product & business… Show more I have had the opportunity to contribute to the company in the following activities: - Digital business mentor of products such as: www.preicfesinteractivo.com, www.bicitaller.co, www.paragatosyperros.com, www.noralozza.com, www.mouba.co, www.yopuedo.co, www.mitarea.co, www.maternar.co. - In charge of ideation and development of projects aimed to support early stage entrepreneurs. - Management of projects related to business development - In charge of product & business development focused on helping early stage entrepreneurs. - Lead consulting services projects - Support the conception of marketing strategies to achieve the company's goals. - Writing content for company's blog - Company speaker for media appearance (radio, newspapers and television) - Panelist and moderator on events related to entrepreneurship and business development.
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Consultor de estrategia de negocio
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Oct 2021 - Present
Consultor de estrategia para el programa Gazelas de Suricata Labs para diseñar la primera estrategia explícita para crecer en compañías del mercado medio con facturaciones entre 1 y 10 millones de dólares. En este programa he tenido la oportunidad de acompañar empresas del programa Caribe Exponencial entre otras compañías de forma directa.
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Universidad Autónoma de Bucaramanga
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Colombia
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Higher Education
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700 & Above Employee
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Profesor de MBA
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Feb 2022 - Present
Perímetro Urbano Bucaramanga, Santander, Colombia Profesor de emprendimiento y modelos de negocio en el MBA
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Suricata Labs
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Colombia
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Strategic Management Services
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1 - 100 Employee
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Mentor de Emprendimiento Digital
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Jan 2017 - Dec 2020
Colombia Mentor de negocios digitales en el marco del programa Apps.co del MinTIC. Durante este proceso he acompañado a empresas como: - www.preicfesinteractivo.com : Portal de cursos preicfes virtuales - www.bicitaller.co : Software como servicio (SaaS) de gestión de talleres de bicicletas en tiendas de alta gama. - www.paragatosyperros.com : E-commerce de venta de alimentos para gatos y perros. - www.noralozza.com : E-commerce de la marca Nora Lozza, productos exclusivos hechos en… Show more Mentor de negocios digitales en el marco del programa Apps.co del MinTIC. Durante este proceso he acompañado a empresas como: - www.preicfesinteractivo.com : Portal de cursos preicfes virtuales - www.bicitaller.co : Software como servicio (SaaS) de gestión de talleres de bicicletas en tiendas de alta gama. - www.paragatosyperros.com : E-commerce de venta de alimentos para gatos y perros. - www.noralozza.com : E-commerce de la marca Nora Lozza, productos exclusivos hechos en cuero. - www.mouba.co : Software como servicio (SaaS) para la gestión de cuentas de un negocio. - www.yopuedo.co : Portal de contenidos y cursos de coaching. - www.mitarea.co: Portal de apoyo académico para la realización de trabajos y tareas. - www.maternar.co: Portal de contenidos con cursos psicoprofilácticos. - www.tienwi.com: Software como servicio (SaaS) para la creación de páginas web o e-commerce. - www.bachilleratointegrado.com: Portal para la realización de su bachillerato de manera virtual. - www.mipymeapp.com: Software como servicio (SaaS) para la gestión de libros fiscales de negocios del régimen simplificado. - www.helina.com.co: E-commerce para la venta de productos de chocolatería y repostería. Show less
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Vanguardia - Galvis Ramírez y Cía S.A.
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Colombia
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Digital Strategy Director
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Mar 2016 - Apr 2017
Bucaramanga, Colombia This company is one of the most important news pappers in Colombia, and the most influential in its region, I have been in charge of setting up and organize the digital business unit and its processes, creating new products, business models and monetization strategies for the digital channels, as well as helping to keep the business going as a backup for the sales team asumming a role of customer support and business development specialist.
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Cámara de Comercio de Bucaramanga
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Professional Training and Coaching
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200 - 300 Employee
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Startups Mentor - Apps.co Entrepreneurship Program
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Sep 2012 - Apr 2016
Bucaramanga Digital business mentor in the Apps.co Startup program for the IT Ministry and the Bucaramanga Chamber of Commerce in different phases of the entrepreneurial race such as business validation and prototyping, business consolidation and acceleration.
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Tourism Industry Consultant
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Dec 2012 - Feb 2016
Colombia Tourist destination planning consultant, helping to improve tourism competitiveness through the implementation of good practices in tourism operations as well as the application of technology in tourism businesses looking forward to improve its communication and marketing strategies.
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Techstars Startup Weekend
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Co Organizer
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Apr 2014 - Oct 2014
Bucaramanga Organizer of the second Startup Weekend in the city of Bucaramanga with the support of the Bucaramanga Autonomus University and the Bucaramanga Chamber of Commerce.
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Seed Manager - Entrepreneurship Acceleration Program ADF.
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Oct 2013 - Feb 2014
Bucaramanga Mentoring entrepreneurs on their business model and strategy.
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Techstars Startup Weekend
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Mentor
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Aug 2013 - Aug 2013
Bucaramanga Mentoring entrepreneurs on their business model and digital strategy in the first Startup Weekend in the City of Bucaramanga.
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Universidad Autónoma de Bucaramanga
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Colombia
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Higher Education
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700 & Above Employee
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Associate Professor
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Jan 2011 - Jun 2013
Bucaramanga Associate professor in the Tourism and Hotel Management undergraduate program, teaching the class of Tourism Destination Design. On the other hand I had been Competitiveness and Tourism Planning Consultant for the Tourism School in several projects for the Research Department.
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PROCOLOMBIA
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Colombia
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International Affairs
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700 & Above Employee
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Tourism, Services and Agricultural Exports Development Advisor
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May 2012 - Oct 2012
Bucaramanga, Colombia - Promoting Colombia and Santander state to attract international tourism. - Helping well established companies in sectors such as agroindustry, technology and health services to export and get into new markets abroad.
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Cámara de Comercio de Bucaramanga
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Professional Training and Coaching
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200 - 300 Employee
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Tourism Projects Coordinator
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Jul 2009 - May 2012
Bucaramanga Setting up, developing and managing projects for the tourism sector in the region of Santander and the City of Bucaramanga in Colombia. I formulated and processed the CITUR Project (tourism information center) to collect data and statistical information for the tourism sector in the region, being this the first project of its kind in the nation. On the other hand, I had to coordinate the tourism business committee for the region, I had to keep direct contact with entrepreneurs… Show more Setting up, developing and managing projects for the tourism sector in the region of Santander and the City of Bucaramanga in Colombia. I formulated and processed the CITUR Project (tourism information center) to collect data and statistical information for the tourism sector in the region, being this the first project of its kind in the nation. On the other hand, I had to coordinate the tourism business committee for the region, I had to keep direct contact with entrepreneurs, associations, and regional or national authorities. Show less
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Education
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EAE Business School (OBS) / Universidad de Barcelona
Master's degree, Digital Business Management -
Montpellier Business School
B.S. in Management -
Universidad Autónoma de Bucaramanga
Bachelor of Business Administration (BBA) -
Universidad Autónoma de Bucaramanga
Tourism & Hotel Management, Turismo, ocio y naturaleza