Experience

Via Hansa & Borealis Nordic

• Denmark
• Travel Arrangements
• 1 - 100 Employee

• Executive Manager Special Projects

  • Nov 2022 - Present

  As an Executive Manager Special Projects, I specialize in crafting unique and unforgettable experiences in the Arctic regions and Stockholm. My journey in the MICE industry has been marked by a relentless commitment to excellence, innovation, and sustainability. I have had the privilege of working with a diverse range of clients, helping them transform their visions into extraordinary events that leave lasting memories.



LIBROS.COM

• Spain
• Book and Periodical Publishing
• 1 - 100 Employee

• Co-founder and partner

  • 2012 - Present

  LIBROS.COM is a pioneering Spanish-language crowdfunding-based publishing platform established in 2011. It offers authors an alternative route to publish their literary works, allowing them to launch crowdfunding campaigns for their books. Supporters contribute to these campaigns, and once the funding goal is met, LIBROS.COM oversees the publication process, ensuring creative control for the authors. The platform fosters a sense of community among writers, backers, and readers and hosts… Show more LIBROS.COM is a pioneering Spanish-language crowdfunding-based publishing platform established in 2011. It offers authors an alternative route to publish their literary works, allowing them to launch crowdfunding campaigns for their books. Supporters contribute to these campaigns, and once the funding goal is met, LIBROS.COM oversees the publication process, ensuring creative control for the authors. The platform fosters a sense of community among writers, backers, and readers and hosts a wide range of literary genres. LIBROS.COM has played a crucial role in democratizing publishing, providing authors with direct access to their audience and enabling readers to discover unique literary voices beyond traditional publishing channels. Show less



Lapland Hotels

• Finland
• Hospitality
• 100 - 200 Employee

• Digital Marketing Manager

  • Jun 2017 - Apr 2021

  Rovaniemi, Finland During my tenure at Lapland Hotels and Safaris Group, I managed 13 websites powered by five CMS platforms (Liana, Prismic, Wordpress, Joomla, and Drupal). I also oversaw the implementation of four e-commerce systems tailored to our diverse business needs. My achievements include a remarkable revenue increase of +68%, significantly improved conversion rates by +64%, and a substantial rise in transactions by +79% as a result of optimizing hotel bookings through the HotelEngine… Show more During my tenure at Lapland Hotels and Safaris Group, I managed 13 websites powered by five CMS platforms (Liana, Prismic, Wordpress, Joomla, and Drupal). I also oversaw the implementation of four e-commerce systems tailored to our diverse business needs. My achievements include a remarkable revenue increase of +68%, significantly improved conversion rates by +64%, and a substantial rise in transactions by +79% as a result of optimizing hotel bookings through the HotelEngine platform. Additionally, I successfully streamlined activity bookings for guests, which contributed to substantial revenue growth of +45%, notably enhanced conversion rates by +33%, and a significant increase in transactions by +32% during the challenging 2019-2020 season, when the pandemic posed unique difficulties. Moreover, I managed ticket and lift ticket sales at ski resorts and simplified rental item management, further enhancing the guest experience. My experience at Lapland Hotels and Safaris Group reflects my proficiency in diverse CMS platforms (Liana, Prismic, Wordpress, Joomla and Drupal) and 4 e-commerce solutions, driving substantial growth and success in the ever-evolving hospitality industry. HotelEngine: for hotel bookings, Bókun and Travius: for activity bookings, SkiPerformance: Ticket and lift tickets for ski resorts Rentle: Solution for rental items Show less



Lapland Safaris

• Finland
• Travel Arrangements
• 1 - 100 Employee

• Digital Marketing Manager

  • Aug 2012 - Jun 2017

  Rovaniemi, Finland From August 2012, I spearheaded the development of Lapland Safaris' comprehensive Digital Marketing strategy. My responsibilities included conducting user usability tests and meticulously refining the User Experience (UX) for our new websites. The results were profound, significantly elevating all online Key Performance Indicators (KPIs) within the company. During my tenure, Lapland Safaris achieved prominent visibility in Search Engine Results Pages (SERP) for numerous searches related… Show more From August 2012, I spearheaded the development of Lapland Safaris' comprehensive Digital Marketing strategy. My responsibilities included conducting user usability tests and meticulously refining the User Experience (UX) for our new websites. The results were profound, significantly elevating all online Key Performance Indicators (KPIs) within the company. During my tenure, Lapland Safaris achieved prominent visibility in Search Engine Results Pages (SERP) for numerous searches related to Lapland trips and activities. Organic Search emerged as the dominant acquisition channel during this period. One of the most remarkable achievements during my time at the company was the consistent and exceptional growth in online revenue, consistently surpassing the company's annual targets. Our online revenue escalated from five-digit figures to seven-digit figures, marking an unprecedented level of success. Additionally, the influx of users visiting our website experienced staggering growth, expanding by an extraordinary 2800% during my tenure. These accomplishments underscore the effectiveness of the Digital Marketing strategy and UX enhancements implemented during my time at at Lapland Safaris. Show less



El Blog de Finlandia / ViaNorth

• Owner

  • Jun 2009 - Oct 2014

  Rovaniemi I had the privilege of leading El Blog de Finlandia, an e-commerce platform designed with a welcoming blog aesthetic, specializing in offering tailored trips to Spanish travelers exploring Finland, particularly Lapland. El Blog de Finlandia became the foremost Spanish-language resource for individuals interested in Finland as a destination. In 2014, recognizing its prominence and potential, the blog was acquired by Catai Tours, a renowned Spanish tour operator. Subsequently, following… Show more I had the privilege of leading El Blog de Finlandia, an e-commerce platform designed with a welcoming blog aesthetic, specializing in offering tailored trips to Spanish travelers exploring Finland, particularly Lapland. El Blog de Finlandia became the foremost Spanish-language resource for individuals interested in Finland as a destination. In 2014, recognizing its prominence and potential, the blog was acquired by Catai Tours, a renowned Spanish tour operator. Subsequently, following Catai Tours' integration into the Barceló Group, El Blog de Finlandia continued its operations under the Ávoris-Globalia group, Spain's largest tourism corporation. In addition to our web presence, I spearheaded the development of the Lapland Guide app, a comprehensive trip planning tool for tourists visiting Lapland. Available on both iOS and Android platforms, the Lapland Guide app empowered users to meticulously plan their trips and seamlessly book activities for their Lapland adventures. In 2013, the app found a new home under the ownership of Lapland Safaris. These experiences underscore my ability to navigate the complexities of e-commerce, content management, and app development within the dynamic landscape of the travel and tourism industry. Show less



Iclicko Technologies & Communities

• Partner

  • Sep 2009 - Feb 2012

  Madrid y alrededores, España In Iclicko Technologies & Communities we developed social networks and communities using our own technology. Libros - (www.libros.com) - an online publishing house based on crowdfunding. Erasmoos- (www.erasmoos.com) the community for International Students. Estrenos - (www.estrenos.com) - a community for movie lovers. Bolsa - (www.bolsa.com) - a community for traders



Wild North

• Sales Manager

  • Dec 2003 - Dec 2010

  Rovaniemi Wild North is a DMC based in Rovaniemi and operating in the whole Lapland. I was developing and identifying new business opportunities for the Spanish, Polish, Portuguese and Czech markets. Sending and following up offers, attending regularly to Travel Fairs and Workshops, and doing Sales Calls to old and new/potential clients.