Juliana Goldman
Advertising and Media Specialist at Pro Photo Supply- Claim this Profile
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French Limited working proficiency
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Norwegian Elementary proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Analytics for Beginners
GoogleAug, 2020- Oct, 2024
Experience
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Pro Photo Supply
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United States
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Retail
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1 - 100 Employee
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Advertising and Media Specialist
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2021 - Present
-Conceptualize and execute multi-channel campaigns, ensuring the alignment of communications and messaging across all channels -Create, maintain, and execute paid advertisements with budgets of $100-$10,000, working with vendors to optimize sales -Measure and report performance of campaigns, applying insights to future campaigns -Implement automated email flows with Klayvio to bring in an additional $45,000 a month -Improved company ad words revenue by over $15,000 with no budget increase -Coordinate ongoing gallery operations, including overseeing the budget, conversing with applicants, and hanging the shows -Send out data-driven monthly newsletters to over 20,000 customers, resulting in $40,000 in revenue per email -Film and post Reels and Tiktoks several times a week, gaining over 1,000,000 total impressions Show less
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TeenTix
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United States
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Performing Arts
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1 - 100 Employee
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Development Coordinator Intern
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2021 - 2021
-Completed Kindful database maintenance via donor management, data auditing, and outreach -Ran and analyzed fundraising reports, reconciled $11,000 of donations and identified data-driven giving prospects -Developed and discussed concrete steps for the non-profit to be actively anti-racist with the executive director -Completed Kindful database maintenance via donor management, data auditing, and outreach -Ran and analyzed fundraising reports, reconciled $11,000 of donations and identified data-driven giving prospects -Developed and discussed concrete steps for the non-profit to be actively anti-racist with the executive director
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St. Olaf College
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United States
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Higher Education
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700 & Above Employee
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KSTO Co-Station Manager, Head of Marketing, and Radio Host
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2018 - 2021
-Traditionally and digitally marketed radio station and events on platforms such as Instagram, Facebook, and Twitter-Hosted weekly radio show featuring rising artists and hidden gems, crafted Spotify playlist with over 2,600 followers-Managed and communicated with hundreds of diverse peer student-DJs and executive team
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Media Room Attendant
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2017 - 2021
-Provided excellent service in assisting students in camera equipment selection-Operated the check-out system and corresponded with students utilizing service via email-Assisted in the use of the lighting studio, managed the operation of the equipment, and supervised students
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Music and Entertainment Committee, Large Concert Coordinator
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2017 - 2021
-Successfully planned events, contacted up-and-coming artists and managers who align with the club’s values -Collaboratively developed effective marketing strategies to increase event attendance on social media and traditionally
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Survey Data Analyst and Reporting Intern
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2020 - 2020
-Identified key themes and coded qualitative data from open-ended responses-Prepared summary reports on Sexual Assault Campus Climate and COVID-19 Institutional Response -Distributed reports to academic leadership and faculty -Generated frequency reports and performed data analysis in Excel and SPSS
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Shure Incorporated
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United States
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Audio and Video Equipment Manufacturing
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700 & Above Employee
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Global Artist Marketing Intern
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2019 - 2019
-Facilitated creative partnerships with artists and industry partners to promote consumer audio products -Increased lead generation in Salesforce 75x, from 8 to over 1,000 leads in two months for For Those Who Tour Campaign -Crafted a quantitative data-driven marketing approach to be implemented for marketing campaigns -Presented to Vice President on advantages of marketing on Reddit, led a money-backed team to take over the project -Increased brand awareness through activations with artists at Pitchfork Music Festival and Lollapalooza -Contributed to hundreds of global meetings, including those for an upcoming campaign with a top-tier artist Show less
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The Trustees of Reservations
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United States
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Museums, Historical Sites, and Zoos
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200 - 300 Employee
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Marketing and Event Planning Intern
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2018 - 2018
Corresponded with regional news outlets about upcoming events, increasing awareness -Strengthened relationships with local vendors and patrons -Conceptualized a brand for The KITCHEN through original photos and videos on relevant social media channels -Collaboratively executed top-notch cooking classes and demos in cross-functional teams Corresponded with regional news outlets about upcoming events, increasing awareness -Strengthened relationships with local vendors and patrons -Conceptualized a brand for The KITCHEN through original photos and videos on relevant social media channels -Collaboratively executed top-notch cooking classes and demos in cross-functional teams
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TreeTop Adventures
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United States
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Recreational Facilities
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1 - 100 Employee
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Assistant Trail Monitor
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2018 - 2018
- Ensured safety of climbers in a fast-paced environment - Guided and motivated climbers compassionately and patiently - Anticipated the needs of climbers and supervisor - Ensured safety of climbers in a fast-paced environment - Guided and motivated climbers compassionately and patiently - Anticipated the needs of climbers and supervisor
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Mass Audubon
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United States
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Non-profit Organizations
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200 - 300 Employee
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Nature Camp Counselor
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2016 - 2017
-Crafted weekly lesson plans -Taught about local wildlife, and encouraged collaborative learning -Led hikes and crafts -Kept up morale of campers -Worked collaboratively with co-workers -Crafted weekly lesson plans -Taught about local wildlife, and encouraged collaborative learning -Led hikes and crafts -Kept up morale of campers -Worked collaboratively with co-workers
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Photographer/Owner
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2015 - 2017
-Founded portrait business in spring 2015 -Specialized in senior portraits and group shoots -Marketed on social media platforms such as Facebook and Instagram -Quadrupled sales from 2015-2016 to 2016-2017 -Founded portrait business in spring 2015 -Specialized in senior portraits and group shoots -Marketed on social media platforms such as Facebook and Instagram -Quadrupled sales from 2015-2016 to 2016-2017
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Education
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2017 - 2021
St. Olaf College
Bachelor's degree, Economics, Management, Environmental Studies -
2020 - 2020
University of Otago
Semester Abroad, Economics, Environmental Studies -
2013 - 2017
Sharon High School
High School
Community
