Empreendedora

• Aug 2023 - Present

A Retail Hub foi uma das 16 startups selecionadas para a turma de 2023 no programa Female Force. O time de mentoras e voluntárias inclui profissionais de fundos como Alexia Ventures, Canary, Astella, MAYA Capital, Kaszek, Latitud e Valor Capital, além da Endeavor e empresas como Rappi, Pipo Saúde, Divibank, FN Advogados, entre outros. Além das mentorias personalizadas e acompanhamento exclusivo das investidoras das principais casas de VC da América Latina, a jornada inclui eventos de networking, curadoria de programas de aceleração e um PitchDay para se aproximar a fundos e redes de investimento-anjo. Show less

CEO and Founder

• Jan 2018 - Present

As the CEO and Founder of Retail Hub, our mission is to democratize access to technology in the e-commerce industry, empowering all businesses to achieve digital success. Through our innovative platform, we are revolutionizing the e-commerce market by providing accessible and powerful solutions, including advanced AI features, tailored to businesses of all sizes. Our relentless commitment to continuous innovation drives the constant improvement of our platform, delivering significant changes and providing solutions that truly make a difference for our valued customers. Together, we are shaping an inclusive and prosperous digital future. RetailHub initially started as a tech consultancy company for retailers, bringing retailtech solutions from Israel to serve Brazilian players. However, we quickly pivoted our focus towards shopping mall digitalization and e-commerce enablement, which proved highly successful, especially during the pandemic. In our latest groundbreaking endeavor, we have developed a no-code e-commerce front-end builder/configurator + CMS as a service, making headless commerce accessible to everyone. This game-changing platform has made it remarkably easy, fast, and cost-effective for businesses, regardless of their size, to establish a complete e-commerce solution on Brazil's most desired platforms, such as Vtex, Wake, Adobe, SalesForce etc. Retailhub offers medium and small retailers the opportunity to break free from agency-heavy fees and costly developers for implementing and making changes to their online stores. By utilizing a simple drag-and-drop interface, anyone can effortlessly create and customize their online store, significantly reducing both the time and expense involved. Our customers are enthusiastic about this newfound autonomy and efficiency. Show less

Chairman of the Advisory Board

• Apr 2023 - Present

As the Chairman of the Advisory Board for one of the groups within CCAI (Consultative Council for Self-Management and Innovation) at EAG (Self-Managed Companies), my role is to lead businesses from diverse sectors dedicated to driving their transformation and innovation. CCAI's objective is to promote self-management and foster a culture of innovation, empowering companies to adapt to rapid market changes and thrive in a highly competitive environment. At CCAI, we work closely with the leadership of member companies, providing strategic guidance, valuable insights, and support in implementing innovative practices. My commitment is to assist companies in becoming more agile, efficient, and successful through self-managed approaches and innovative solutions. Show less

Palestrante

• Jan 2018 - Present

Speaker I am delighted to share my knowledge and experience as a speaker on topics related to innovation, digital transformation, engagement, high performance, e-commerce trends and entrepreneurship. Drawing from my professional background and journey as an Ironman athlete, I offer insights and strategies to drive business success, promote digital transformation, and cultivate a high-performance mindset. Experience: Inspirational Talks: As a speaker, I have the privilege of addressing relevant topics such as innovation, digital transformation, entrepreneurship, and the lessons learned through high-performance sports. Through engaging stories and practical strategies, my aim is to inspire audiences to achieve exceptional results in their respective fields. Innovation and Digital Transformation: Leveraging my corporate experience and knowledge of innovation and digital transformation, I share valuable insights on trends and best practices driving business transformation. Topics explored include artificial intelligence, automation, digital culture, and strategies to adapt to technological changes. Entrepreneurship: As an entrepreneur, I understand the challenges and opportunities of starting and growing a business. I share my experiences, learnings, and strategies to assist entrepreneurs in developing their ideas, overcoming obstacles, and achieving business success. High Performance: My experience as an Ironman athlete has taught me valuable lessons in discipline, pushing boundaries, and maintaining a high-performance mindset. I share insights on applying sports principles in the professional environment, encouraging the pursuit of exceptional results, and developing key skills for success. I am available for talks, workshops, and events covering topics such as innovation, digital transformation, AI, entrepreneurship, and high performance. It brings me great joy to share my knowledge and expertise with audiences, motivating and inspiring them to reach new heights. Show less

Investidora Anjo

• Jan 2017 - Present

Since 2017, I have embarked on my journey as an Angel Investor, focusing on highly scalable technology companies. My investment thesis revolves around supporting startups that already have a Minimum Viable Product (MVP), an initial customer base, and are operating in the Retail, Digital, and Fintech sectors. I believe in the transformative potential of these industries and seek to identify visionary entrepreneurs who are creating innovative solutions to meet the challenges of the current market. My investment approach aims not only to provide capital but also to bring my experience and network of contacts to help these companies reach their full potential. Show less

Investidora Anjo

• Nov 2022 - Present

Sororitê is a community of angel investors committed to empowering the success of startups founded by women. As an investor, my objective is to discover and support female entrepreneurs who align with my investment thesis, driving diversity and entrepreneurial innovation. Sororitê is a community of angel investors committed to empowering the success of startups founded by women. As an investor, my objective is to discover and support female entrepreneurs who align with my investment thesis, driving diversity and entrepreneurial innovation.

Diretora do Comitê de Marketplace de Shopping Centers

• Jul 2019 - Dec 2020

As Director of Shopping Center Marketplaces, I led the establishment of a committee comprised of top companies in the industry. Together, we strategically analyzed the future of shopping centers in the digital world. Through my leadership, we fostered sector-wide collaboration and drove digital innovation, developing solutions to strengthen the presence of shopping centers in the online environment. As Director of Shopping Center Marketplaces, I led the establishment of a committee comprised of top companies in the industry. Together, we strategically analyzed the future of shopping centers in the digital world. Through my leadership, we fostered sector-wide collaboration and drove digital innovation, developing solutions to strengthen the presence of shopping centers in the online environment.

Membro da Banca Julgadora do Prêmio Inovação Abrasce 2019

• 2019 - 2019

Due to my background in shopping centers and my involvement with innovation, I had the honor of being called upon twice in a row to serve as a judge in the innovation award. In this role, I was able to assess and acknowledge the most creative and disruptive initiatives in the industry, contributing to driving the advancement and recognition of innovation in the shopping center segment. Due to my background in shopping centers and my involvement with innovation, I had the honor of being called upon twice in a row to serve as a judge in the innovation award. In this role, I was able to assess and acknowledge the most creative and disruptive initiatives in the industry, contributing to driving the advancement and recognition of innovation in the shopping center segment.

Diretora Comercial Corporativa

• Jan 2017 - Mar 2018

As Corporate Director at Almeida Junior, the largest shopping center company in southern Brazil, I had the responsibility of leading the sales team and driving the strategy in collaboration with the data intelligence department across all shopping centers in the group. We structured a talented team and, with an innovative approach, achieved all established goals, propelling success and growth in all ventures.

Key Account Corporativa

• Feb 2016 - Jan 2017

As a Key Account, I played a pivotal role in prospecting and developing relationships with key clients across the Almeida Junior Shopping Centers network. Through a strategic approach, we identified business opportunities, built strong partnerships, and ensured client satisfaction.Due to my performance, I achieved a rapid career advancement, being promoted to Director within a short period. Through my commitment to surpassing targets and delivering consistent results, I gained recognition and trust within the organization.I became a trusted confidant of the company's president and was assigned to assist shopping centers facing specific challenges. Working closely with local teams, we implemented effective strategies and led successful initiatives, resulting in significant improvements in shopping centers' performance. Show less

Trader

• Apr 2015 - Nov 2015

As a Trader, I began my trading career at a trading company, where I demonstrated exceptional performance by surpassing set targets and achieving results rapidly. In just the second month, I was responsible for closing a contract with a major client, which typically took around 1 year and a half to secure. This demonstrated my ability to establish strategic relationships, particularly with CFOs. In my role, I was tasked with managing the entire importation structure, ensuring efficient processes and compliance with deadlines and legal requirements. Additionally, I played a significant role in tax planning, seeking to maximize financial efficiency and ensure compliance with tax regulations. Show less

Head Of Legal Department

• May 2013 - Apr 2015

Responsible for all legal matters related to the company. Support of day-to-day operations and agreements related to oil and gas sector. Responsible for all legal matters related to the company. Support of day-to-day operations and agreements related to oil and gas sector.

Head da Área de Direito Internacional

• Aug 2010 - May 2013

Wealth Management and International Corporate Law Wealth Management and International Corporate Law

Partner

• Aug 2008 - Sep 2010

Experience: Corporate and International Law Preparation of agreements in general, national and international; preparation of corporate documents; legal support of day-to-day operations; responsible for the records, files, Sisbacen entries and compliance with foreign capital legislation and international arbitration. Period as a Lawyer: August/2008 to August/2009 and as a partner from September/2009 until the present date. Experience: Corporate and International Law Preparation of agreements in general, national and international; preparation of corporate documents; legal support of day-to-day operations; responsible for the records, files, Sisbacen entries and compliance with foreign capital legislation and international arbitration. Period as a Lawyer: August/2008 to August/2009 and as a partner from September/2009 until the present date.

Intern and Lawyer

• Jan 2006 - Feb 2008

Experience: Intenational law, Civil and Tax Litigation Legal Researches, cases follow-up at court, writing diverse legal documents, attending trials at court and meetings with clients. Period of internship: January/2006 to june/2007 and as a Lawyer from July 2007 until February 2008. Experience: Intenational law, Civil and Tax Litigation Legal Researches, cases follow-up at court, writing diverse legal documents, attending trials at court and meetings with clients. Period of internship: January/2006 to june/2007 and as a Lawyer from July 2007 until February 2008.

Intern

• Jul 2005 - Dec 2005

Intern

• Apr 2003 - Jun 2005