Juliana Warren

Director of Digital Marketing at Potratz Partners Advertising
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Contact Information
us****@****om
(386) 825-5501
Location
Schenectady, New York, United States, US
Languages
  • English Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Content Strategy: PPC
    SMX Create
    Apr, 2021
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Sep, 2021
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google
    Mar, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Mar, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Mar, 2021
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Feb, 2021
    - Nov, 2024

Experience

  • Potratz Partners Advertising
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Digital Marketing
      • Dec 2016 - Present

      Director of Digital Marketing (December 2020 - Present)- Leader of the digital team, supervising digital account coordinators who assist in various tasks.- Create & work in new and existing Google Ads, Facebook, Yahoo Gemini Native Ads, and Bing/Microsoft ad accounts while using Google Analytics for further in-depth analysis for recommendations & account optimization strategies.- The use of Oracle third party data to create unique audience combinations based on client location and shopper demographics.- The use of Esri data & Google Analytics to create buyer personas per client, product, & location.- Recurring tasks include account deep dives, budget recommendations, budget reconciliations, ad posting, account & campaign creation/client on-boarding, strategy, & more.SENIOR DIGITAL PERFORMANCE MANAGER - SPECIALIZATION IN BENCHMARKS (November 2018 - December 2020)DIGITAL PERFORMANCE MANAGER - SPECIALIZATION IN TRAINING (January 2018 - November 2018)DIGITAL PERFORMANCE MANAGER (June 2017 - January 2018)DIGITAL PERFORMANCE COORDINATOR (April 2017 - June 2017)APPRENTICE IN ACCOUNT SERVICES (December 2016 - April 2017)

  • Romeo KIA of Kingston
    • BDC/Internet Sales Consultant
      • Apr 2016 - Dec 2016

      -Called prospective new customers as well as past customers with the goal of setting appointments for new and pre-owned vehicle sales. -Daily Facebook page posts for the dealership relating to KIA. This included current KIA news, concept vehicles, KIA YouTube videos/commercials and dealership information.-Use of VinSolutions to manage customer database. -Called prospective new customers as well as past customers with the goal of setting appointments for new and pre-owned vehicle sales. -Daily Facebook page posts for the dealership relating to KIA. This included current KIA news, concept vehicles, KIA YouTube videos/commercials and dealership information.-Use of VinSolutions to manage customer database.

  • H&M
    • Sweden
    • Retail
    • 700 & Above Employee
    • Sales Advisor
      • Nov 2015 - Apr 2016

      -Processed new merchandise; Markdowns; Garment care; Fitting room processes; Cashier. -Processed new merchandise; Markdowns; Garment care; Fitting room processes; Cashier.

  • Sears
    • United States
    • Retail
    • 700 & Above Employee
    • Softlines/Visual Merchandising Lead
      • May 2014 - Sep 2015

      -Leader of the softlines department and all of its associates. This department handles all of the clothing within the store and deals with planograms, typicals, markdowns, markups, signing, promenades, and the overall look and feel of the softlines department to increase sales and ensure a positive shopping experience.-Trained and worked with associates to be successful in gaining metrics; ex. Credit, Shop Your Way rewards program, emails, and member feedback surveys. -Leader of the softlines department and all of its associates. This department handles all of the clothing within the store and deals with planograms, typicals, markdowns, markups, signing, promenades, and the overall look and feel of the softlines department to increase sales and ensure a positive shopping experience.-Trained and worked with associates to be successful in gaining metrics; ex. Credit, Shop Your Way rewards program, emails, and member feedback surveys.

  • OOMDO
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Specialist and Copywriter
      • May 2013 - Apr 2014

      - As head of the department, I organized and distributed the workload so that it would be completed within a timely manner. - In charge of the social networking accounts for over 30 clients. These include YEXT, Facebook, Twitter, Google+ and YouTube. Posted daily (5x/week) to Facebook and to Google+ twice per week for each client. Ran paid Facebook campaigns to help increase page followers and views.- Wrote monthly vehicle specific landing pages, website copy, and any additional pages that were client requested, for over 45 clients.- Wrote blogs on Wordpress twice per week for 20-25 clients.

Education

  • SUNY New Paltz
    Bachelor of Arts (B.A.), Cum Laude, Communications: Radio/ TV Production
    2011 - 2013
  • Ulster County Community College
    2010 - 2011
  • Kingston High School
    Advanced Regents Diploma, Communication and Media Studies
    2006 - 2010

Community

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