Associate Director of Growth

• Apr 2023 - Present

Performance Marketing Manager

• Jan 2022 - Mar 2023

- Execute Paid Media Strategy for B2B LinkedIn and Google Ads. - Coordinate all B2B conferences for Q3/Q4 2022. - Strategized and executed email nurture campaigns. - Worked closely with sales team on ABM strategy. - Develop 2023 growth strategy for additional channels to enhance the leads to customer user flow. - Present all marketing data insights. - Set team OKRs. - Manage all performance marketing budgets for the year. - Execute Paid Media Strategy for B2B LinkedIn and Google Ads. - Coordinate all B2B conferences for Q3/Q4 2022. - Strategized and executed email nurture campaigns. - Worked closely with sales team on ABM strategy. - Develop 2023 growth strategy for additional channels to enhance the leads to customer user flow. - Present all marketing data insights. - Set team OKRs. - Manage all performance marketing budgets for the year.

Performance Marketing Associate Manager

• Feb 2021 - Mar 2022

- Lead performance marketer for emerging channels to diversify company’s marketing mix. o Current number of developed channels since promoted: 7- Responsible for strategy, design, and campaign execution for all new platforms (i.e. Podcasts, Direct Mail, Social Media Platforms, Radio, Newsletters, and OOH). - Collaborate cross-divisionally to develop creative assets and tracking/measuring implementation. - Manage closely with 3rd party vendor's and internal team members to identify improvements to campaigns.- Communicate and present regularly with internal stakeholders and wider teams on campaign strategy and performance. Show less

Digital Specialist

• Feb 2019 - May 2021

- Compile, integrate, and update reports from platforms, internal databases, and agency documents (daily/weekly/monthly/ad hoc). - Support the integrated marketing and leadership teams with data analysis and forming clear, actionable data-driven insights for company initiatives.- Support the paid media team on initiatives and identify areas of opportunities to improve campaigns (i.e. Facebook/Instagram, Pinterest, Snapchat, Search).- Collaborate cross-functionally with various teams – Brand, Organic, Influencer, Analytics, Paid Media – to help coordinate proper execution of marketing campaigns. - Support existing teams (listed above) with respective initiatives through data analysis, company presentation, campaign performance insights and actionable items. Show less

Marketing Coordinator & Social Media Manager

• Feb 2018 - Feb 2019

- Assist the Managing Director and Executive Director with a wide range of B2B and B2C marketing communications. - Work with in-house graphic designers and vendors. - Ability to manage multiple project schedules. - Develop marketing & product launch strategies. - Manage websites, newsletters, emails, social media campaigns - Copywriting for marketing content. - Identify and propose internal/external ideas and initiatives to help promote general awareness of the company brand. - Create a year-long content calendar for each platform that aligns with the marketing objectives. - Maintain brand story and voice to ensure consistency across all Social Media platforms. - Develop KPIs for each platform, with a clear path to achieve and track against key benchmarks. - Respond to comments, when appropriate, to foster a positive community and add value to the user’s experience, engaging audiences and developing conversations. - Execute end to end, in-person, marketing activations including tradeshows and music festival pop-ups. Show less

Marketing Associate

• Jan 2016 - Jan 2017

Fellow

• Oct 2015 - Dec 2015

Innovation Depot is an incubator for start-up businesses in the Birmingham area. Day-to-Day Activities at Innovation Depot Included: Weekly meetings with start-up companies to assist on businesses needs Assisted on multiple marketing project for various companies Spoke at recruiting events about start-up businesses and fellowship Innovation Depot is an incubator for start-up businesses in the Birmingham area. Day-to-Day Activities at Innovation Depot Included: Weekly meetings with start-up companies to assist on businesses needs Assisted on multiple marketing project for various companies Spoke at recruiting events about start-up businesses and fellowship

Career Peer Mentor Intern

• Aug 2014 - Aug 2015

Intern of the Collat School of Business as a Student Career Peer Mentor. Day-to-day Office Activities: Critiquing Resumes Designing Marketing Materials for Upcoming Events Preparing Students for Interviews and Job Fairs Account Management Organizing Events to Boost Student Involvement Intern of the Collat School of Business as a Student Career Peer Mentor. Day-to-day Office Activities: Critiquing Resumes Designing Marketing Materials for Upcoming Events Preparing Students for Interviews and Job Fairs Account Management Organizing Events to Boost Student Involvement

Sales Representative

• Apr 2014 - Aug 2014

Expanded knowledge in understanding the nature of cold calling and sales selling points to persuade potential clients into a meaningful business ventures. Day-to-Day Activities Included: Met with 35+ cold calls with businesses daily Conducted professional business sales meetings Expanded knowledge in understanding the nature of cold calling and sales selling points to persuade potential clients into a meaningful business ventures. Day-to-Day Activities Included: Met with 35+ cold calls with businesses daily Conducted professional business sales meetings