JULIANA GALLUCCIO
Email Marketing Strategist and Funnel at Adriano Gianini Especialista em Mkt- Claim this Profile
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Inglês Full professional proficiency
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Espanhol Limited working proficiency
Topline Score
Bio
Credentials
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Fundamentos de Gestão Ágil de Projetos
Project Management InstituteAug, 2023- Nov, 2024 -
Growth Hacking
Google Developers GroupAug, 2023- Nov, 2024 -
UX Mentoria de Carreira
Mentoria de Carreira em UX by Lau YamazakiJul, 2023- Nov, 2024 -
Conversion Funnel Mastery | Customer Conversion Code | Email Marketing Mastery | Fill Your Funnel Jumpstart | Analytics and Data Mastery | Copywriting Mastery | Optimization & Testing Mastery | Content Marketing Mastery and Ecommerce Marketing Mastery
DigitalMarketerJun, 2023- Nov, 2024 -
Neurobiologia aplicadas as estratégias de vendas | Neuromarketing | Inteligência Artificial aplicada ao Marketing de consumo | Neurovendas | Marketing Sensorial | Neurobranding | Neuroeducação
Instituto Brasileiro de Neuromarketing e NeuroeconomiaApr, 2023- Nov, 2024 -
Inglês Comercial: Como Escrever E-mails Empresariais Bem-Sucedidos / Business English: Writing successful business emails
LinkedInJul, 2022- Nov, 2024 -
EF SET score
EF International Language CampusesJun, 2022- Nov, 2024 -
Neuromarketing - Decifrando a mente do consumidor
USP Demo SolutionsMay, 2022- Nov, 2024 -
MKTD-SL - Marketing Digital
USP Demo SolutionsNov, 2021- Nov, 2024 -
Meta Certified Community Manager
MetaJun, 2021- Nov, 2024
Experience
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Adriano Gianini
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Advertising Services
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1 - 100 Employee
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Email Marketing Strategist and Funnel
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Jul 2022 - Present
Email Marketing Strategist and Funnel Marketing Funnel Strategies: Developing and implementing highly effective marketing funnels, from lead acquisition to customer conversion, using lead nurturing techniques, remarketing, and message personalization to improve conversion rates. Segmentation Strategies: Experience in defining target audience segments based on demographic, behavioral, and interest criteria to personalize messages and increase relevance for recipients. • Implementation of Communication Actions through email strategies; • Management of Campaigns at all stages of the funnel through email marketing follow-up; • Monitoring lead growth and tracking their journey through the funnel; • Copywriting development, course summaries, and text creation for strategies. • Summary of courses, events, and creation of digital "lead magnets"; • Development of strategies to capture and move leads towards purchase. • Handling and monitoring of measurement tools and campaign development. Key Achievements: • Mapping customer journey for Specialist Adriano Gianini; • Creation of email marketing strategies (inbound and nurturing); • Management of self-service email marketing campaigns; • Optimization of email marketing campaigns for launches and evergreen sales; • Inbound marketing strategy and inbound lead acquisition for launches; • Creation of Tripwire Funnels with successful lead entry and initial product consumption; • Increase in sales achieved through email marketing campaigns and maintenance of lead communication before, during, and after events; • Increase in sales targets with reduced average paid cost through results with already captured leads; • Increase in customer engagement and loyalty. Improvement of branding through email actions. Show less
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Nomad Labs
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Brazil
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Design Services
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1 - 100 Employee
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Digital Marketing Specialist
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Jun 2020 - Present
• Inbound Marketing Strategist; • Significant increase in social media engagement strategist; • Specialist in Innovation Culture for digital strategies. • Content production and planning for Social Media. • Digital strategist with a focus on neuromarketing and branding; • Specialist in building identity for the digital world. • Development and implementation of highly effective content strategies; • Successful creation of lead generation campaigns on social media; • Efficient management of reputation crises on social media, swiftly preserving the brand's image and minimizing negative impacts. • Establishment of strategic partnerships with digital influencers, resulting in a significant increase in brand reach and visibility. • Ongoing monitoring of trends and changes in social media platforms, ensuring the adoption of up-to-date and effective practices. • Development and execution of successful advertising campaigns on social media, yielding positive outcomes in terms of brand recognition and sales generation. Show less
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ArtInSight
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Advertising Services
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Research Analyst Specialist
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Jan 2020 - Present
Since 2020, working with the research team at ArtInsight (a qualitative research recruitment company that has transformed my professional growth expanded my knowledge, training, and, most importantly, my perspective on each humanized study), I have been involved in various areas, including: • Recruiting consumers of products/services; • Conducting connectivity tests with participants prior to meetings; • Hosting online participant sessions; • Setting up virtual rooms for conducting research; • Conducting connectivity tests with participants prior to meetings; • Managing the entire project; • Moderating, analyzing, and presenting results. Show less
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Making Moves Universal
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Miami/Fort Lauderdale
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Marketing Consultant
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Jan 2017 - Jun 2019
Responsibilities for promoting the work of this NGO, which aims to promote the well-being of oncology patients through dance. Specialist in Innovation Culture for digital strategies. Content production and planning for Social Media. Digital strategist with a focus on neuromarketing and branding; Specialist in building identity for the digital world. Responsibilities for promoting the work of this NGO, which aims to promote the well-being of oncology patients through dance. Specialist in Innovation Culture for digital strategies. Content production and planning for Social Media. Digital strategist with a focus on neuromarketing and branding; Specialist in building identity for the digital world.
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Interagi Tecnologia
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Brazil
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Designer
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Feb 2018 - Mar 2019
Specialist in Design and Communication working as a consultant for the Bahia State Docks Company. • Implementation of Communication Actions. • Management of Internal/External Visual Communication. • Monitoring of digital strategies for Social Media. • Graphic Design for all Group materials. • Press Clipping. • Employee integration as a member of the Events Team. • Assistant to the Press Office. Key Achievements: • Planning events aimed at both team integration within the Ports and brand promotion and maintenance. • Advancement of the institutional Instagram account with the purpose of strengthening Codeba's image. Show less
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Mintel
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United Kingdom
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Market Research
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700 & Above Employee
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Research Shopper Marketing Intelligence
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Aug 2008 - Aug 2018
Mintel International - The world's leading market intelligence agency. I had the opportunity to work as a Shopper for Mintel International from 2008 to 2018, based remotely in London. During this time, I actively engaged in the following areas: • Consumer Research (Mintel has helped over 3,000 companies achieve their goals). • Product Innovation Solutions and Services (Focused on developing innovative product solutions and services). • Competitive Analysis (Understanding competitor tactics as a key element in developing a winning business strategy). • Market Analysis (Conducting cutting-edge research in various markets worldwide, including beauty, digital, beverages, food, and home products. Responsible for mapping these products in the Brazilian Northeast region). I excelled in monitoring innovation in the beauty and cosmetics sector, gaining prestige and exclusivity in covering brands such as Avon and Natura within the Shoppers Brasil client portfolio. I actively participated in Mintel GNPD: Global New Product Database (The definitive source to track and analyze global product innovation), conducting two monthly evaluations for over 100 products each. Summary: • Market research on packaged goods from local and international companies. • Coverage of product launches in the Non-Durable Consumer Goods categories. • Exclusive monitoring of national companies across various segments, specializing in cosmetics and consumer habits (Categories: Color Cosmetics, Skincare, Shaving, Haircare, Soap & Bath Care, and Fragrances). Key Achievements: • Gained recognition in the beauty sector, acquiring national exclusivity for launching products from Natura and Avon brands. Show less
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GrupoBB
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Brazil
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Chemical Manufacturing
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1 - 100 Employee
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Marketing Head
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Mar 2015 - Mar 2017
Marketing Planning and Implementation of Marketing Actions • Management of the Marketing Action Plan • Monitoring of digital strategies for the company's five websites • Graphic Design for all materials of the Group companies Key Achievements: • Planning the company's participation in the country's largest promotional products fair, Brasil Promotion (2015), where the company received the 1st Place award in the ECOSSOCIAL category for promotional products. • Winning the contract and executing the project for the development of a custom promotional product for the Giraffas Group to promote the movie Carrossel®. In addition, I have successfully: • Developed and executed marketing campaigns that resulted in a significant increase in brand awareness and customer engagement. • Led cross-functional teams in the successful launch of new products, ensuring alignment with marketing objectives and delivering impactful marketing materials. • Conducted market research and competitor analysis to identify trends, opportunities, and threats, providing valuable insights for strategic decision-making. • Managed relationships with external vendors and agencies, ensuring timely and high-quality deliverables while maintaining cost-efficiency. • Established and maintained strong relationships with key stakeholders, fostering collaboration and driving successful marketing initiatives. Show less
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Atypical - Comunicação e Marketing
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Rua Professor Carlos Ott, Stella Maris, Salvador, Bahia
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Marketing CEO
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Jun 2011 - Apr 2013
Experience as Marketing Head in a partnership company, operating as a Marketing bureau in Salvador, Brazil. Successfully managed diverse responsibilities to drive business growth and enhance brand visibility. • Client Relationship Management: Ensured exceptional customer satisfaction through effective communication and personalized service. • Marketing Planning and Strategy Development: Developed comprehensive marketing plans aligned with organizational objectives, resulting in increased brand awareness and market penetration. • Graphic Design Creation: Produced visually appealing and impactful graphic materials to support marketing campaigns and promotional activities. • Event Organization: Orchestrated successful corporate events, ensuring seamless execution and memorable experiences for attendees. • Brand Development: Implemented strategies to enhance brand identity, positioning the company as a trusted and innovative market player. • Social Media Analyst: Monitored and analyzed social media platforms, optimizing engagement, and implementing data-driven strategies. • Strategic Consulting and Customer Satisfaction Research: Provided strategic guidance to clients, conducting thorough research to identify opportunities and optimize customer satisfaction levels. These experiences highlight my expertise in marketing management, creative design, event coordination, and strategic consulting. I am confident that my skills and accomplishments will make me a valuable asset to any organization. Show less
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Abril
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Brazil
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Media Production
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700 & Above Employee
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Journalistic Editorial Assistant
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Feb 2008 - Feb 2011
Provided journalistic coverage for carnival events from 2008 to 2011 as an editorial production assistant, working directly with the client "Camarote Daniela Mercury" in partnership with the Abril SP/RJ team for Contigo! magazine. Assisted in producing engaging content, conducting interviews, and capturing the vibrant atmosphere of the events. Collaborated closely with photographers and writers to ensure comprehensive event coverage and timely publication. Demonstrated strong attention to detail and adherence to editorial guidelines, contributing to the magazine's success in capturing the essence of the carnival experience. Show less
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Pangea
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Pituaçu, Salvador, Bahia
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Communication Manager
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Jun 2006 - Dec 2008
• Developed comprehensive communication strategies for five organizational units, ensuring effective dissemination of key messages and projects. • Created compelling graphic materials and managed media investments for advertising across various communication channels, optimizing reach and impact. • Produced regular newsletters, both in print and online formats, showcasing the success of advertising campaigns across different communication segments tailored to each organizational unit's needs. • Collaborated closely with web design programmers to create engaging corporate websites with interactive elements, providing a dynamic platform for showcasing current projects and future marketing strategies. • Successfully managed Pangea's participation in the Communication in the World of Work Program, conducted by the Ibi Institute (C&A Group Institute). • Traveled extensively to monitor and evaluate project implementation, ensuring effective communication strategies were in place. Key Achievements: • Developed and executed impactful actions and events for the Catabahia Network in collaboration with the National Movement of Waste Pickers and the Special Ministry of Human Rights. • Recognized for outstanding performance and entrusted with exclusive dedication to two of the organization's most important programs: Youth Protagonism Program, overseeing cooperative initiatives in Platform, Pau da Lima, Itacaré, and Diego. Catabahia Network, providing exceptional art direction support across all 9 units. • Secured a renewal for the second year with the prestigious Communication in the World of Work Program (IBIS - C&A Group Institute), a testament to my expertise and contributions. With my ability to create engaging content, manage media investments, and drive impactful campaigns. My dedication to delivering exceptional results, combined with my passion for effective communication, positions me as a standout candidate in the competitive landscape. Show less
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Da Vinci Artes
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Salvador, Bahia, Brasil
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Junior Designer
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Jan 2000 - Dec 2003
• Client Servicing and Prospecting, conducting needs analysis and strategizing with the design team. • Campaign Management. • Analyzing marketing strategies to enhance local market exposure, assisting with the development of marketing campaigns and promotional materials. • Graphic Art Direction and Electronic Art Development for clients. • Content Development and Management, information management, and hierarchy mapping for internet/intranet/multimedia. • Creation of Multimedia Presentations and 2D Animations. • Coordination of the Web Design Team (Designers, Programmers, and Interns). Key Achievements: • Professional Growth: From intern to Art Director. • Successful development of Hot Sites for event companies, monitoring real-time results and website visits. As an experienced professional in client servicing, campaign management, and art direction, I possess a proven ability to understand clients' needs and collaborate with design teams to develop effective strategies. I have a strong track record of analyzing marketing tactics to expand local market exposure and assisting with the creation of impactful marketing campaigns and promotional materials. Additionally, my expertise in graphic art direction, electronic art development, and multimedia content management allows me to deliver compelling visual experiences across various platforms. One of my notable achievements includes my career growth, starting as an intern and progressing to the role of Art Director. I have also successfully developed Hot Sites for event companies, continuously monitoring performance metrics and optimizing website visits. As a dedicated professional with a passion for delivering high-quality work, I am confident that my skills, achievements, and commitment to excellence will make me a standout candidate in the competitive landscape. I am eager to contribute my expertise to an organization that values innovation, creativity, and exceptional client service. Show less
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Education
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2019 - 2021
MBA USP/Esalq
Master of Business Administration - MBA, Marketing -
2002 - 2003
Senai - Cetind
Especialização, Educação com Ênfase em Tecnologia -
2001 - 2001
Universidade Salvador
Post Degree, Graphical Design -
1996 - 2000
Universidade Católica do Salvador
Bacharelado, Social Communication in Advertising and Marketing
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