Experience

Shooters World

• United States
• Retail
• 1 - 100 Employee

• Corporate Operations Manager

  • Feb 2020 - Present

  • Implemented strategies to streamline the efficiency of store operations and add value to the customer’s journey. • Instituted methods for project planning, management, and communications. • Oversaw and ensured the customer service department replied to customer’s messages in a way that reflected the company’s mission and values and increased the brand equity of the organization. • Organized and planned sales and events calendar with promotions, holidays, and national industry… Show more • Implemented strategies to streamline the efficiency of store operations and add value to the customer’s journey. • Instituted methods for project planning, management, and communications. • Oversaw and ensured the customer service department replied to customer’s messages in a way that reflected the company’s mission and values and increased the brand equity of the organization. • Organized and planned sales and events calendar with promotions, holidays, and national industry days. • Developed and instituted frameworks for opening additional retail store locations. • Managed and facilitated the writing, posting, and hiring of internal and external job postings for the Corporate Office. • Implemented multiple unique third-party software solutions to manage the customer journey on the shooting range.

• Interim Marketing Director

  • Nov 2019 - Mar 2021

  • Curated and edited social media content across a variety of platforms. • Increased followers on Instagram by 2.4x through organic engagement in a year. • Created print, email, web, and social media graphics for sale flyers. • Designed and purchased multimedia advertisements for billboards, print media, web banners, and radio. • Created and managed internal and external email communications to customers and employees through Mail Chimp. • Managed the website and wrote copy for… Show more • Curated and edited social media content across a variety of platforms. • Increased followers on Instagram by 2.4x through organic engagement in a year. • Created print, email, web, and social media graphics for sale flyers. • Designed and purchased multimedia advertisements for billboards, print media, web banners, and radio. • Created and managed internal and external email communications to customers and employees through Mail Chimp. • Managed the website and wrote copy for upcoming training classes, sales, and events. • Designed, developed, and ordered in-store signage and graphics that reflected the company’s branding.

• Corporate Trainer

  • May 2018 - Feb 2020

  • Created employee trainings and assets through a variety of mediums. • Developed and managed the organization of operational assets, training, and reporting. • Ensured all projects aligned with the company’s branding and voice. • Selected and implemented third-party software solutions to increase the efficiency of store operations. • Attended educational conferences, and utilized the information given to update company policies and procedures. • Hosted on-site employee training… Show more • Created employee trainings and assets through a variety of mediums. • Developed and managed the organization of operational assets, training, and reporting. • Ensured all projects aligned with the company’s branding and voice. • Selected and implemented third-party software solutions to increase the efficiency of store operations. • Attended educational conferences, and utilized the information given to update company policies and procedures. • Hosted on-site employee training classes when implementing a new software or onboarding a large group of employees.

• Point of Sale Analyst

  • May 2016 - May 2018

  • Acted as the point of contact between external point-of sale vendors and internal stakeholders. • Provided point-of-sale troubleshooting and technical support. • Created point-of sale training manuals for associates. • Assisted with ATF Compliance auditing of Form 4473s- Firearm Transaction Records. • Completed inventory management projects.

• Cashier

  • Jul 2015 - May 2016

  • Identified opportunities for optimization in processes. • Developed a best-practices guide used to train new employees. • Completed the required legal documents and background checks for firearm sales.



Pack'n Heat Products

• Operations Manager

  • Nov 2019 - Present

  • Created and managed operating processes. • Represented the company at various trade shows for retailers and customers. Managed all shipping, material handling, packing lists, booth design, and product merchandising. • Designed, sourced, and purchased items to add to the product lineup. • Created and organized all product information, digital assets, and reporting. • Created and maintained relationships with potential and active dealers.

• Interim Marketing Manager

  • Nov 2019 - Mar 2021

  • Managed the website, wrote product descriptions, and updated product photos. • Created email campaigns to communicate with dealers and customers. • Designed multimedia advertisements for magazines, Facebook ads, and co-op opportunities. • Photographed and edited product photos for internal use and website. • Created product mockups of custom designed crystal earmuffs and new product offerings. • Created and executed all paid and unpaid advertising and marketing strategies.