Experience

CascadeBerlin

• Germany
• Media Production
• 1 - 100 Employee

• Managing Partner - Executive Producer

  • Jan 2020 - Present

  Cascade is a full service creative production studio based in Berlin.We work worldwide in the fields of Culture and Action.www.cascade.berlinFrom concept to delivery, Cascade tailors a dynamic chorus of voices to champion clarity, purpose, and creative potential. Cascade is also known for swimming upstream of content creation into development, consulting, and documentary work.Exploitation belongs in the past, collaboration is the solution.



Blam Studio

• Spain
• Graphic Design

• Founder - Executive Producer

  • Jan 2015 - Jan 2020

  A FULL SERVICE CREATIVE PRODUCTION STUDIO BASED IN BERLINWE WORK WORLDWIDE WITH CELEBRATED ARTISTS, CREATIVES AND ACTIVISTSBLAM Studio offers a complete range of creative and production services. We are part of a community of individuals who do not blindly follow the norm, but rather seek to question and connect. Our collaborators are internationally celebrated artists, creatives, and activists borne from skateboarding, or united by its spirit. From concept to delivery, BLAM expertly selects a sleek chorus of voices tailored to champion each project’s authenticity and creative potential. We are also known for swimming upstream of content creation into cultural events or documentary work. www.blamstudio.com



Bright Trade Show

• Germany
• Textile Manufacturing

• Marketing/PR/Events Skateboarding

  • May 2015 - Feb 2017

  Keep Skateboarding raw



Skateistan

• Non-profit Organizations
• 1 - 100 Employee

• Volunteering Business Consultant

  • Jan 2013 - Jan 2016

  Skateistan is an NGO using skateboarding as a tool for education and youth empowerment in Afghanistan, Cambodia, and South Africa.Volunteer work



MDCN

• Germany
• Sporting Goods Manufacturing

• Production Manager

  • Apr 2013 - Oct 2015

  OEM product creation and development of 2 new leading brands amongst a strong base of regular customers. Management of a diverse, multi-million Euro account providing to customers all across Europe.



RVCA

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Marketing Europe

  • Mar 2011 - Jul 2014

  Creation, development & promotion of the RVCA European Skateboard team and theRVCA European advocates (ANP: Artist Network Program) for art and musicArt direction for all advertising press and video campaigns Events, tours & promotions in close collaborations with retails (shops and online) to create awareness of the brandPublic Relation and advertising negotiations with all European media (press and online)Close collaboration with all direct agents and distributors on Marketing strategies, athlete selection and exhibitions/events throughout leading European countriesRVCA video about Advocate Octavio Barrera: https://vimeo.com/67167840



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Athlete Management for Red Bull "Bomb the Line" competition

  • Jun 2012 - Jul 2013

  Invite and manage world's best professional skateboarders for the Red Bull event "Bomb the Line" on July 7th 2012 and July 3rd 2013.You can check event: http://www.youtube.com/watch?v=_P4jI0KW0c4&feature=player_embedded



VF Corporation

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing and Team Management EASTPAK European Skateboard division

  • Jan 2008 - Dec 2011

  European team recruitment, management, finances and operations.Budgeting plans, concepts and budget follow-ups Negotiation of contracts and securing corporate sponsorship.Global team follow-up and development in terms of media coverage comp results and brand targets.Launch of the R&D program in collaboration with several pro-riders: brainstorming and briefs, overseeing product, sample testing and evaluation, analyzing and feedback to design unit.Pre / on site and postproduction of photo shoots and video shoots with effective briefing to all participants.Ensuring the riders beliefs in EASTPAK and create a strong team spirit.Extensive international and domestic travel focused on team footage production, international team scouting and national distributor’s liaison.Press & advertisement negociations.Please check hobo tour: http://www.youtube.com/watch?v=0fbdlfJU3HQ&feature=player_embedded



Converse

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Launch of Converse Skateboarding in Spain

  • Jan 2011 - Jul 2011

  Launch of Converse Skateboarding in Spain.Creation of the whole marketing program: Advertising campaign press and video. Concept event. Creation of a skateboard team, hiring of a team manager. Opening doors to the best Spanish skate shops.Please look at:http://converse.es/skateboarding/And introduction CONS clip of Octavio Barrera: https://vimeo.com/24102255



ANTIZ SKATEBOARDS

• United States
• Plastics Manufacturing
• 1 - 100 Employee

• Founder / Brand Manager

  • Jan 2002 - Oct 2010

  Founder of Antiz Skateboards.Marketing, International Sales, Production, PR and Talent Managing.www.antizskateboards.comBrand manager, responsible for creating brand vision, position through brand leadership in marketing and sales.Responsibilities included leading in Sales, Product and Marketing, yearly brand planning and Marketing budget management, and leading all Marketing functions in the successful execution of plans, including Athlete management and Strategic Partnerships, to consistently achieve brand goals and revenue targets. Expansion of international distributors up to 25 countries.Made a spectacular move of all hardware production to Asia for better quality and profits.Production of 3 acclaimed skateboard videos : Antizipated, Zmovie and OAF.Check intro of Z-movie here: http://www.youtube.com/watch?v=Bl4hko2M_RM&feature=player_embedded



Carhartt Clothing "Work In Progress Gmbh"

• Marketing and team manager Europe

  • Jan 2003 - Jan 2010

  For Spain and Belgium: Budget, press & advertisement, team management and special projects. Such as Mongolia Book, fashion shoots, video production of Spektra, set up of the Carhartt Europe Skateboard Department office in Barcelona.Check:http://www.carhartt-wip.com/skate/blog/2007/02/carhartts-dirt-ollies-a-skateboard-trip-to-mongoliahttp://www.carhartt-wip.com/skate/blog/2009/02/spektra



Antiz, Emerica, Carhartt, Eastpak, Nixon, Von Zipper

• Professional Skateboarder

  • Jan 1998 - Jan 2009

  Extensive travel, advertising shootings, competitions. Good times.Press : see international skateboard press and videoshttps://vimeo.com/6697045



City of Gijón/ Carhartt Clothing

• Coordination, skatepark designer

  • Jan 2007 - Dec 2008

  Developer and co-designer of concrete Skatepark at historical landmark site in Gijon SpainHR, budget, negotiations, mediation, events, pressPlease check: http://www.jannesaario.com/Plaza-del-delta

• Event Coordinator, Organizer

  • Sep 2006 - Dec 2007

  Red Bull Skateshot Barcelona and Skateshot Istanbul eventsHuman Resources, budget, mediation, press, video production



Levi's® Footwear & Accessories

• Hong Kong
• Retail Apparel and Fashion
• 1 - 100 Employee

• Online blogging correspondant

  • Apr 2007 - Jul 2007

  Blogging and writing for www.thetwistedoriginals.comLevi's blog about culture, art and special happenings.



Transind SA

• Wholesale
• 1 - 100 Employee

• Event Organizor and initiator

  • Mar 1999 - Sep 2001

  Belgium Skateboard Championships and éS Masters of European SkateboardingProduction, sourcing and negotiation of corporate sponsors, budget, press